BUSI 436 Digital Marketing in a Virtual World

The U.S. Census Bureau News recently reported e-commerce sales increasing by 15.4% from the previous year. E-commerce accounts for approximately 6.5% of total sales with total sales increasing only 3.8% from the previous year. The significance of e-commerce sales increasing 15.4% from the previous year is a wonderful indicator that online sales will be a major portion of total sales in years to come. The e-commerce growth rate at five times that of the overall sales growth rate indicates a tremendous acceptance and use of e-commerce technology. Technology today is allowing a one-man business to be a global competitor in the business world. With this in mind, the student needs to know how to compete in e-commerce markets and how to effectively connect with his/her clients and customer base in the electronic world through Internet marketing to include e-commerce, social media, and many other realms of online marketing.

Textbook readings and lecture presentations

No details available.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Student Overview. 

Discussions (8)

Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each discussion. Each thread is to be 500 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply is to be 300 words. The student will include citations of 2 scholarly, peer-reviewed research articles and 1 biblical integration in the thread as well as in each reply.

Marketing Brief Assignment

The student will write a marketing brief that applies creative marketing solutions to a proposed problem.  The brief is the precursor to the larger marketing plan that will be developed. 

Internet Marketing Plan Final Project Assignment

The student will  create a conclusive marketing plan. The Internet Marketing Plan Final Project paper will be a minimum of 4,000 words and will include 8 scholarly references in addition to the course textbook.

Quizzes (8)

Each quiz will cover the Learn material for the assigned modules: weeks. Each quiz will be open-book/open-notes and take place in McGraw Hill Connect. Quiz information such as number of questions and time limit can be found in McGraw Hill Connect.

Interactive Exercise

Students will experience an interactive exercise that supplements their understanding of social media, identifying social media goals and describing mobile marketing components.