This course explores how the Internet has revolutionized the buying and selling of goods and services in the marketplace. Topics include: Internet business models, electronic commerce infrastructure, designing on-line storefronts, payment acceptance and security issues, and the legal and ethical challenges of electronic commerce.
For information regarding prerequisites for this course, please refer to the Academic Course Catalog.
No marketer can operate successfully or efficiently without a thorough understanding and proper application of e-commerce as part of his/her overall marketing strategy. This course, an elective course for the undergraduate Marketing study, will provide the student with the knowledge and abilities essential to survival in tomorrow's business world.
Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe the role of e-commerce in designing and delivering superior value.
- Compare and contrast differences of Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Peer-to-Peer (P2P), and m-commerce under the e-commerce umbrella models of e-commerce.
- Demonstrate conceptual understanding of e-commerce privacy and information rights that consumers have and ethical concepts surrounding the field of e-business.
- Evaluate the costs and benefits of online marketing and branding strategies in the field of e-commerce.
- Relate a Christian worldview to the leadership skills necessary to build an effective e-commerce business.
Textbook readings and lecture presentations
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.
Discussion Board Forums (8)
Discussion boards are collaborative learning experiences. Therefore, the student is required to post a thread of at least 350 words each module/week to the provided prompt. The student must also reply to at least 3 other classmates’ threads. Replies must contribute a substantive response, amplify, or otherwise positively critique classmates’ scholarship. Each reply must be at least 200 words.
Integration of Faith and Learning Paper
The student will discuss Christian leadership principles that will be necessary for leading an e-commerce business. This paper must be a minimum of 500 words and must include a minimum of 1 outside reference in addition to Scripture. Current APA format must be used.
E-Commerce Research Project
The student will develop a research paper on e-commerce highlighting best-in-class examples of B2C, B2B, C2C, and m-commerce. Then, the student must come up with examples of companies/products/services that are not currently applying any of the 4 e-commerce approaches. The student must apply the concept to the scenarios as an improvement on how business could be conducted by these customers and/or business environments (different companies can be used for each of the 4 examples). This paper must be 2,000–2,500 words and must include a minimum of 8 outside references, with at least 1 reference from a journal or other peer-reviewed reference source. Current APA format must be used.
Each exam will be open-book/open-notes, contain 49 questions, and have a time limit of 1 hour and 30 minutes.