Strategic Planning/Business Policy – BUSI 400

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 03/31/2022

Course Description

This capstone course for all business majors seeks to integrate the concepts, techniques, and knowledge of all areas of business administration. Its focus is strategic management which is studied in theory and then rigorously applied. This course is designed for final semester seniors.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

There is a need for a capstone experience in the business program that requires multi-disciplinary knowledge and skills including overall strategy, marketing, operations, human resource development, finance, accounting, economics, and behavioral and ethical elements.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Course Overview

Prepare: Register for Connect

Undergraduate Level Business Program Assessment Assignment

Undergraduate Level Business Program Assessment Assignment is designed to evaluate a student’s academic proficiency at the completion of the program.  The questions included in this assignment aim at assessing the knowledge and understanding of the material you have studied throughout the program. Therefore, prior to taking this test, it is recommended that you review the material covered in the courses you have previously taken in this program.

Read & Interact Assignments (12)

Each module will have assigned required reading from the text called Read & Interact. These readings will be accessed through the McGraw Hill Connect platform located in the Module’s Learn sections and the Assignments page in Canvas. These readings are labeled with the author(s)’ name(s) and the required chapter number. The student will be required to read and interact with the textbook. There are points associated with each of these reading assignments. At the end of each assigned chapter, Connect will automatically sync his/her grade for the reading to Canvas.

Homework Assignments (6)

These occur during all modules except for Module 6: Week 6 and Module 7: Week 7 and will all be completed through the Connect platform. These question and answer assignments are based on his/her chapter readings which are also completed through Connect.

Case Study Assignments (3)

The course text provides a series of case studies for analysis and recommendations. These cases are about real-life business problems. The cases will be assigned for individual analysis. Case study and analysis is a very effective method for simulating actual management activity for students as they practice diagnosing strategic issues, evaluating alternative solutions, and recommending workable action plans.

Case Study: Alibaba Assignment: The responses to the case study prompts will be based on the student's reading of the Alibaba case study review in the course text. Submission must be at least 350 words.

Case Study: Tesla Assignment: The student will develop appropriate business strategies, policies and solutions for Tesla that will create sustainable competitive advantages for the company. For this assignment, the student will write a paper of 7-10 pages.

Case Study: Apple Assignment: The responses to the case study prompts will be based on the student's reading of the Apple case study review in the course text. Submission must be at least 1,000 words.