Strategic Planning/Business Policy – BUSI 400

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 01/29/2020

Course Description

This capstone course for all business majors seeks to integrate the concepts, techniques, and knowledge of all areas of business administration. Its focus is strategic management which is studied in theory and then rigorously applied. This course is designed for final semester seniors.

Prerequisites

BUSI 301 and BUSI 303 and BUSI 310 and BUSI 320 and BUSI 330 and (BUSI 340 or BUSI 240) and BUSI 342

Rationale

There is a need for a capstone experience in the business program that requires multi-disciplinary knowledge and skills including overall strategy, marketing, operations, human resource development, finance, accounting, economics, and behavioral and ethical elements.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Analyze and evaluate complex business problems in internal and external organization environments.
  2. Recommend/implement courses of action and evaluate the impact that such actions and forces will have on organizational success.
  3. Demonstrate a working knowledge of financial statements and ratio analyses.
  4. Demonstrate an understanding of the functions of marketing, accounting, finance, human resource management, strategic management, and operations management and how these individual activities work together to optimize firm performance.
  5. Synthesize and articulate an optimal and ethical strategic plan founded upon Christian principles.
  6. Generate effective team management skills to produce team goals, strategies, and performance measures.
  7. Integrate biblical principles with critical issues affecting international business by discriminating between secular and Christian worldviews.

Course Assignment

Textbook readings, quizzes, and presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

LearnSmart Activities (12)

LearnSmart is an interactive study tool housed in the Connect platform that guides students through the basic knowledge and skills covered in this couse.

Individual and Group Assignments (6)

The text provides strategy spotlights and issues for debate cases that flow throughout the reading assignments. The cases include a series of discussion questions/exercises that may be assigned to individuals or groups for completion. The exercises apply text material to real organizational situations.

Group Case Analyses (2)

The text provides a series of case studies for analysis and recommendations. These cases are about real-life business problems. The cases will be assigned for group written reports. Case study and analysis is a very effective method for simulating actual management activity for students as they practice diagnosing strategic issues, evaluating alternative solutions, and recommending workable action plans.

Peer Evaluations (3)

The instructor will assign groups at the end of Module/Week 1 that will share some assignments (e.g., group assignments). After each group assignment, the student will be required to evaluate the contributions of each of his/her group members. The student’s group members will also evaluate his/her contributions. The resulting scores will be used to provide a final peer evaluation average for the student after each project. Each peer evaluation average grade is worth 25 points. Failure to submit a peer evaluation will result in a peer evalutation score of a zero for that group assignment.