Developing Entrepreneurial Opportunities – BUSI 338

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 10/27/2020

Course Description

A course that expands on the principles of how to develop a business opportunity that brings value to the marketspace.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


The ability of a company to test and evaluate the main building blocks of its launch plans in a contained environment help it improve the opportunities for success. This is a nurturing and learning stage, when the entrepreneur can make errors without jeopardizing the whole venture.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Describe the development of a startup or new product through the incubation stage.
  2. Understand the important measures for success and guide the startup in gathering and learning from the experience.
  3. Assess the elements of the marketing plan and seek ways to improve it while the risk and costs are lower.
  4. Focus on the need for partnerships in the nascent stages of a new business.
  5. Evaluate the financial and human resource implications to the success of the business.
  6. Relate a Christian worldview to the leadership skills necessary to build an effective e-commerce business.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to post a thread of at least 350-400 words to the provided prompt. Each thread must be supported by a minimum of 1 source. The student must also reply to at least 2 other classmates’ threads. Replies must contribute a substantive response, amplify, or otherwise positively critique classmates’ scholarship. Each reply must be at least 150-200 words.

Exams (4)

Each exam will be open-book/open-notes, contain 30 questions, and have a time limit of 1 hour and 30 minutes.