Introduction to Entrepreneurship – BUSI 336

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 10/27/2020

Course Description

An overview course in the principles of establishing an entrepreneurial venture for either a for-profit enterprise or a non-profit enterprise.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


There has never been a more exciting time to study entrepreneurship, especially given the challenging economic conditions and shifting governmental focus. Across the world, young entrepreneurial firms are creating new products and services that make lives easier, enhance productivity, improve health, and entertain in new ways. Although entrepreneurial startups are often driven by the passion and ingenuity of the entrepreneurs, applying core business concepts to the startup process can optimize the return on an investment of money, sweat, and tears.

This course will develop students desiring to become successful entrepreneurs, creating opportunities from ideas and starting a business from scratch with a Christian worldview. For those not quite ready to start their own business, these skills will provide an “entrepreneurial” or ownership attitude that can propel a person’s career to new heights.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Define the field of entrepreneurship and identify traits of successful entrepreneurs. (Program Learning Outcomes 1, 2, and 3 Supported)
  2. Develop a potentially successful business idea using the concepts from the assigned readings and presentations and evaluate the success feasibility of that business idea. (Program Learning Outcomes 1, 2, and 3 Supported)
  3. Construct and present a business opportunity, the feasibility for success, value proposition, business model, go-to-market plan, key operational features, supporting financial projections, and initial funding plans. (Program Learning Outcomes 1, 2, and 3 Supported)
  4. Integrate Christian worldview within the field of entrepreneurship and the specific business idea that is developed. (Program Learning Outcomes 1 and 3 Supported)

Course Assignment

Textbook readings and presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (6)

Discussion boards are collaborative learning experiences. Therefore, there are six (6) discussion boards where the student will post a thread in the Discussion Board Forum. Posts must fully answer the question or requirements stated for the discussion board and be a minimum of 400 words. In addition to the thread, the student is required to reply to at least 2 other classmates’ threads. Replies must add significant depth to the conversation, relative to this course content, and not just encourage or congratulate on a good post. Replies must be a minimum of 150 words and follow current APA format.

Business Presentation Project

The student will identify a potential business opportunity, evaluate the feasibility of the opportunity, and develop a business presentation that explains how the opportunity will be executed.

The project will include an Entrepreneur Self Analysis, Business Idea Definition, Feasibility Analysis (3), Go-to-Market Strategy, Draft Business Presentation, and Final Business “Pitch Deck” Presentation.

Quizzes (3)

The student will take 3 objective, open-book/open-note quizzes. Each quiz will consist of 25 multiple-choice and essay questions and have a 1-hour time limit. Each essay question answer must be written as a short essay, citing sources if applicable.