Course Description
An overview course in the principles of establishing an entrepreneurial venture for either a for-profit enterprise or a non-profit organization.
For information regarding prerequisites for this course, please refer to the Academic Course Catalog.
Course Guide
View this course’s outcomes, policies, schedule, and more.*
*The information contained in our Course Guides is provided as a sample. Specific course curriculum and requirements for each course are provided by individual instructors each semester. Students should not use Course Guides to find and complete assignments, class prerequisites, or order books.
Rationale
There has never been a more exciting time to study entrepreneurship, especially given the challenging economic conditions and shifting governmental focus. Across the world, young entrepreneurial firms are creating new products and services that make lives easier, enhance productivity, improve health, and entertain in new ways. Although entrepreneurial startups are often driven by the passion and ingenuity of the entrepreneurs, applying core business concepts to the startup process can optimize the return on an investment of money, sweat, and tears.
This course will develop the student desiring to become a successful entrepreneur, creating opportunities from ideas and starting a business from scratch with a Christian worldview. For those not quite ready to start a business, these skills will provide an “entrepreneurial” or ownership attitude that can propel a person’s career to new heights.
Course Assignment
No details available.
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
Discussions are collaborative learning experiences. Therefore, the student will complete 6 discussions. For each thread, the student must fully answer the question or requirements stated in the prompt and be a minimum of 250 words. In addition to the thread, the student is required to reply to at least 2 other classmates’ threads. Replies must add significant depth to the conversation, relative to this course content, and not just encourage or congratulate on a good post. Replies must be a minimum of 150 words and follow current APA format.
Business Presentation Assignments (8)
The student will identify a potential business opportunity, evaluate the feasibility of the opportunity, and develop a business presentation that explains how the opportunity will be executed. The project will include:
Entrepreneur Self Analysis
The student will use the template provided and complete the Entrepreneurial Personality Overview. The student will write a summary (3–4 sentences) of his/her entrepreneur personality overview as it applies to entrepreneurship.
Business Idea Definition
The student will define his/her business idea for the Business Presentation: Final Project Assignment in a PowerPoint Presentation. The presentation should be completed in a ‘presentation’ writing style and be 3 – 6 slides.
Industry Feasibility AI Analysis
The student will use an Artificial Intelligence tool and research the topic Industry Feasibility Analysis. The student will use the AI-generated feasibility analysis to help write a 2-page feasibility analysis for his/her business relative to the industry in which he/she will compete.
Industry Feasibility Analysis
The student will submit a 2 – 4-page product feasibility analysis for his/her business, relative to the product and service mix that will be offered.
Go-to-Market Strategy
The student will develop and submit a 3 – 5-page go-to-market strategy that summarizes the product and pricing strategy from the product feasibility, and details the location, sales process, distribution channels, and primary means for promoting the product and brand.
Financial Feasibility AI Analysis
The student will use the Financial Feasibility Analysis Template and individual tabs and create a pro-forma profit and loss forecast for the first 3 years of the business and a complete list of startup costs that will be required to get the business up and running.
Draft
The student will create a draft Microsoft PowerPoint presentation for his/her entrepreneurial startup. The presentation should highlight the most important points that a potential investor would consider while deciding whether to invest in the startup.
Final Project
Based on the draft presentation, instructor feedback on previous assignments, and further
research and analysis, the student will create a final presentation.
The student will take 3 objective, open-book/open-note quizzes. Each quiz will consist of 25 multiple-choice questions and have a 1-hour time limit.
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