Advanced Graphic Design – ARTS 571

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

Advanced Graphic Design integrates design principles and software, typography, digital illustration, digital imaging, page layout, and prepress techniques with emphasis on design process from visualization to production. Students will be responsible for the design and production of a fully integrated campaign consisting of major projects including several components across multiple media forms. Individual and collaborative work is expected including branding and packaging as well as prototyping for interactive media. Each student is responsible for production of design products, critiquing of designs, portfolio preparation and presentation. May be taken twice.

Prerequisites

None

Rationale

Graphic design is communicating visually in an interesting and vital way. The successful graphic designer presents information in a manner that will conceptually and effectively communicate meaning across a variety of media. This course provides the student with an opportunity to strengthen design process, conceptual thinking, research analysis, aesthetics, and effective communication.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Critical Thinking
    1. Conduct in-depth research to identify visual communication problems and viable solutions to those problems.
    2. Identify message, audience, and potential obstacles in communication.
  2. Conceptual Thinking
    1. Develop creative, interesting, and effective visual communication ideas.
    2. Develop visual messages that are effective within various contexts.
  3. Formal Development
    1. Demonstrate competence and excellence in executing defined conceptual solutions with well-developed visual language.
    2. Demonstrate competence and excellence in abilities with technology, media, tools, and materials.
  4. Professionalism
    1. Demonstrate organization, communication, written, and management skills.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (8)

Discussion boards are a collaborative learning experience. Therefore, the student is required to create a thread in response to the provided prompt. Each thread must be at least 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 150 words and contain visual support where appropriate. The student must cite appropriate materials in current MLA format.

Poster Campaign

The student will develop and create a Poster Campaign addressing an issue. The student will complete this project in 4 parts.

Stage 1

Stage 1 will involve research, planning, and initial sketches for the provided prompt. This will be displayed in a multi-page document.

Stage 2

The student will render his/her concepts on the computer and will create multiple iterations of each deliverable.

Final Stage

The Final Stage of the project will be the submission of all deliverables. PDFs of the original pieces will be submitted along with photographs of the physical pieces.

Process Book

The student will create a multi-page document that illustrates the lifecycle of his/her project from research to the Final Stage, using the document made in Stage 1, the concepts and iterations from Stage 2, and the Final Stage. At the front of the book, the student will provide a brief introduction to the project. Throughout the remainder of the document, the student will include captions or descriptions of the thought and idea processes.

Packaging Project

The student will develop and create original product packaging. The student will complete this project in 3 parts.

Stage 1

Stage 1 will involve research, planning, and initial sketches for the provided prompt. This will be displayed in a multi-page document.

The student will render his/her concepts on the computer and will create multiple iterations of each deliverable.

Final Stage

The Final Stage of the project will be the submission of all deliverables. PDFs of the original pieces will be submitted along with photographs of the physical pieces.

Process Book

The student will create a multi-page document that illustrates the lifecycle of his/her project from research to the Final Stage, using the document made in Stage 1 and the Final Stage. At the front of the book, the student will provide a brief introduction to the project. Throughout the remainder of the document, the student will include captions or descriptions of the thought and idea processes.

Brand Campaign

The student will develop and implement an original brand. The student will complete this project in 4 parts.

Stage 1

Stage 1 will involve research, planning, and initial sketches for the provided prompt. This will be displayed in a multi-page document.

Stage 2

The student will render his/her concepts on the computer and will create multiple iterations of each deliverable.

Final Stage

The Final Stage of the project will be the submission of all deliverables. PDFs of the original pieces will be submitted along with photographs of the physical pieces.

Process Book

The student will create a multi-page document that illustrates the lifecycle of his/her project from research to the Final Stage, using the document made in Stage 1, the concepts and iterations from Stage 2, and the Final Stage. At the front of the book, the student will provide a brief introduction to the project. Throughout the remainder of the document, the student will include captions or descriptions of the thought and idea processes.

Quizzes (8)

Each quiz will cover the Reading & Study material for the assigned module/week. Each quiz will be open-book/open-notes, contain 10 multiple-choice questions, and have a 30-minute time limit.