Advanced Typography – ARTS 424

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

This is an advanced study of typography as a tool and a design element. This course will be comprised of special projects, which will build upon and expand the knowledge the student has acquired in previous classes. The emphasis of the course will be upon layout design as it applies to print and electronic media. In addition, the student will create a fully developed original typeface as a final project.  May be taken twice for credit.

Prerequisites

ARTS 223, 332, and 342

Rationale

Typography is a lifelong study for the graphic designer. The purpose of this course is to help guide the student toward a deeper understanding of the subject through directed study and projects. The student will combine their graphic design knowledge with typography, focusing on historical context and practical application as they progress through the course.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to demonstrate:

  1. The proper use of type as a design tool in a variety of design situations in two and three dimensions.
  2. Ability to create a consistent alphabet using professional industry production standards and attention to historical models.
  3. Ability to apply typographic rules to motion graphics.
  4. Ability to recognize different type styles and categories and be able to apply them to the proper design situation.

Course Assignment

Textbook Readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Week 1.

Discussion Board Forums (8)

Discussion boards are collaborative learning experiences and forums for critique. The student is required to create a thread in response to the provided prompt for each forum. Each initial thread must be at least 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to at least 2 other classmates’ threads. Each reply must be at least 150 words.

Exercises (2)

Exercises will usually require less time than full-fledged projects. The student will complete two exercises in the course that will broaden their knowledge of the subject.

The first will focus on typographic anatomy (Week 1), the second will focus on experimental typography (Week 7).

Projects (4)

Throughout the course, the student will complete four projects. Two of these projects will be completed in a single week, the other two will be completed in two parts, each part comprising one week of the course.

Projects include a Type History project in Week 2; the creation of interior typesetting and cover design for a book in Weeks 3 and 4; a Type + Branding project in Week 5;  and a Type Design project in Weeks 6 and 8. The student will develop their projects within the parameters of the assignment instructions. The final Type Design project is the highest-weighted assignment and incorporates the knowledge and skills built throughout the entire course.

Quizzes (5)

Quizzes will cover the Reading & Study material for the assigned week. Each quiz will be open-book/open-notes, and will contain a variety of multiple-choice, multiple answer, matching, and true/false questions.  Each quiz has a 20-minute time limit.

Exam

The exam will cover the Reading & Study material for weeks 1-4. It will be open-book/open-notes, contains 40 multiple-choice, multiple answer, and true/false questions, and has a 90-minute time limit.