While introducing theory, practice, and technology, course assignments will develop an understanding and put into context the principles of visual communication. This course will develop strong formal and technical skills, as well as introduce production technology. This course focuses on conceptual thinking and problem solving in relation to design development. Students will create identity systems for a specified company or organization. Students explore the difference between branding different types of corporate entities and will produce work geared toward inclusion in the final portfolio. (Formerly ARTS 341) Note: May be taken twice for credit.
For information regarding prerequisites for this course, please refer to the Academic Course Catalog.
Graphic design is communicating visually in an interesting and vital way. The successful graphic designer presents information in a manner that communicates meaning through a varied and expanding array of media, including print, web, and digital media. While principles of good design remain constant, technology and methodology develop at a constant, rapid pace. The student of design must therefore balance his or her development of the creative and theoretical with skills in utilizing the tools and technology of the trade. There will be an emphasis on developing a Christian worldview as applied to this discipline.
Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Conceive, express, and present ideas that visually solve identified graphic design problems.
- Recognize the target audience for a given design problem and create engaging solutions to reach that audience.
- Create unique graphic and written content where appropriate.
- Distill complex ideas and give them appropriate visual form.
- Demonstrate evolving graphic design skills and aesthetics.
- Make and utilize effective typographic choices and demonstrate attention to detail and craft.
Textbook readings and lecture presentations
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
Discussions are collaborative learning experiences. Therefore, the student will create a thread in response to the provided prompt for each discussion. Each thread must be at least 300 words, demonstrate course-related knowledge, and be supported by biblical principles. In addition to the thread, the student will reply to at least 3 classmates’ threads. Each reply must be at least 150 words and be supported by biblical principles.
Brand Development Project Assignments
The Brand Development Project will consist of a single, substantial body of work completed in 4 phases throughout the course:
Brand Development Project: Design Brief Assignment
The student will formulate a design brief that outlines the entire design process for the Brand Development Project. The student will learn to craft a detailed creative brief.
Brand Development Project: Brainstorming Assignment
The student will develop a comprehensive branding system for an assigned fictional or real-life client throughout the semester with minimal instruction from the instructor. Projects within the system must include a minimum of 4 touch-points beyond creating a logo, business card, or letterhead. These touch-points may include stationery, promotional items, printed materials, packaging, screen-based materials, and a brand standards manual.
Brand Development Project: Digital Development Assignment
The student will practice the process of design from research and concept development to final execution and presentation of ideas. The student will present his or her work to classmates in an online format and participate in critiques of classmates’ work. The student may reach out to the instructor if he or she struggles with a topic or design challenge.
Brand Development Project: Final Submission Assignment
The student will finalize the development of the comprehensive branding system. The student will again present his or her work to classmates in an online format and participate in critiques of classmates’ work.
Process Book Assignment
The student will create a process book that outlines and illustrates his or her creative process and the steps used to create his or her branding system for the Brand Development Project. Additionally, the student will professionally present his or her final work during the final exam period and will produce an online portfolio that highlights his or her best projects from throughout the course.