In our last blog post, you learned about user journey. One thing that can really help your user journey and overall site is a content audit.
After you audit your content, you’ll likely have fewer pages and fewer links, for easier content maintenance. Or, you may find that you are missing content and need to add pages.
Taking stock of what you have and what you need will help you create a better user journey. And, now that you have eliminated unnecessary information, your users can focus on the content that matters.
1. Take a look at how many pages you actually have.
For a list of every page within your department, click “Open Page” in Web Manager 2.0.
Now you can see every page (PID and Page Title) within your department. To open one, double-click the page you wish to open. Or, you can highlight one by clicking on it once and then click “Edit Page.”
For an easy way to keep track of your page edits and notes, you can click “Printable List” and copy and paste the information into an Excel sheet.
2. Go through each page, removing anything that is:
3. Look for long paragraphs and see if you can simplify it down to a couple of sentences. Or, better yet, bullet points.
Use headers to separate your information into manageable portions. Users will scan headers to see if the content beneath will contain the information they need. Use keywords in your headers to help your users find what they need quickly.
4. You can often remove the first half of a sentence and begin with the verb.
5. Anytime you see “student,” see if you can change it to “you.”
Change the information around it to match. This updates the entire information to be conversational and web-friendly.
Remember, on the web we are you-focused. Write your content as if you are talking to someone, using you, your, you’ll, etc.
Last, but not least, reach out to us in Web Content! We would love to help you improve your site.
Web Content Associate