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Category: Writing & Content

Your Best Tools for Content Organization in WordPress

  By Hannah Brown Hello! Before I get into today’s post, I want to introduce myself. My name is Hannah, and I joined the Web Content team in June. It’s been fun getting to know all the different departments and working with so many wonderful WordPress users to improve the website.   One of my new…

So, You Want to Start a Blog?

By Debra Torres You have something to say, and you’re looking for the right platform to say it on. Blogging can be a great way of communicating long-form content to a specific audience. But be aware, there are blogging pitfalls that you’ll want to avoid as well as roadmaps that can lead the way to…

When to Use Plain Language on the Web

By Diane Austin I’ll come right out and say it: communication is hard. And written communication is even harder. At least when you face your audience, they can pick up hints from your tone, facial expressions, and body language. But in print or on the web, your audience doesn’t get the same context clues. Which…

Taking Your Website Off the Back Burner

By Debra Torres Your job is a big one, and you have a lot of things you’re responsible for each day. We get it. What you do as a WordPress user is probably a small percentage of the big picture that makes up your role here at Liberty University. But, when you think about it,…

Keeping it clean

By Diane Austin I know you’ve been there. At some point, you’ve landed on a web page that had a misspelling or broken link. Remember the frustration you felt and how it made you feel about the owner of the page? If you’re anything like me, you probably lost some trust in the site and…

Letting Go of the Whizbang

  By Debra Torres When it comes to your web pages, creating a journey that makes sense to your users is always the best way to go. It’s easy for us to fall into the trap of wanting to make things “shinier” by adding some “pizzazz” with puffed up words or colorful graphics that we…

Less Is More: How To Audit Your Own Site

In our last blog post, you learned about user journey. One thing that can really help your user journey and overall site is a content audit. After you audit your content, you’ll likely have fewer pages and fewer links, for easier content maintenance. Or, you may find that you are missing content and need to…

Don’t Click Here

By Diane Austin If you want your audience to find, read, and understand your web content, you need to present it in a way that makes it easy for them. That means using the right words and putting them in the right context. People come to your website to get information or to accomplish a…

4 ConfabEDU Takeaways We Can’t Implement Alone

By Jason Pope The speakers! The networking! The cake! There’s so much to love about the Confab Higher Ed content strategy conference we attended. But among my favorite things are the takeaways – those actionable tidbits that we can bring back and implement for the good of Liberty, our web users, and our websites. But…

How To Be A Content Strategy Rock Star

  By Debra Torres My inbox was full, and I was having a hard time staying on task. What was wrong with me? My mind kept floating to topics like content strategy, multimedia storytelling, and accessibility. I had pages and pages of highlighted notes on my computer and a head that was completely stuffed with…

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