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Simple Steps to Improve Your Web Content

By Joanna McGlothlin Hello, my name is Joanna. I joined the Web Content Team a few months ago. Here are a few things I’ve learned about how we do websites at Liberty that can help you improve the content on any site. You’ve come up with the content for your site. It’s warm and inviting,…

Taking Your Website Off the Back Burner

By Debra Torres Your job is a big one, and you have a lot of things you’re responsible for each day. We get it. What you do as a WordPress or Web Manager user is probably a small percentage of the big picture that makes up your role here at Liberty University. But, when you…

New WordPress Tools: Enjoy Responsibly

By Brian Marker Disclaimer: This article is going to make some Web Manager users jealous, but don’t worry! Everyone will have access to these tools soon! So, you went to WordPress training and found out that your Web Manager dreams came true… we gave you a bunch of new tools! With your department’s move to…

A Beginner’s Guide to User Testing

With the quickly approaching fall semester, departments across campus are preparing to provide positive experiences for students and their families. But how are your webpages contributing to that effort? It turns out, bad experiences on the web not only frustrate users but can also deter them from visiting your site in the future. According to…

Keeping it clean

By Diane Austin   I know you’ve been there. At some point, you’ve landed on a web page that had a misspelling or broken link.   Remember the frustration you felt and how it made you feel about the owner of the page? If you’re anything like me, you probably lost some trust in the…

User Journey: Creating Pages Your Users Want To Visit

  By Tyler McBee You’ve created your pages, set-up your navigation, added header images, and double-checked all your links. Your page is live and ready for all the world to see. But have you considered your user’s journey? User journey is simply how a user navigates to and interacts with a particular webpage or set…

Don’t Click Here

  By Diane Austin If you want your audience to find, read, and understand your web content, you need to present it in a way that makes it easy for them. That means using the right words and putting them in the right context. People come to your website to get information or to accomplish…

4 ConfabEDU Takeaways We Can’t Implement Alone

  By Jason Pope The speakers! The networking! The cake! There’s so much to love about the Confab Higher Ed content strategy conference we attended. But among my favorite things are the takeaways – those actionable tidbits that we can bring back and implement for the good of Liberty, our web users, and our websites….

How To Be A Content Strategy Rock Star

  By Debra Torres My inbox was full, and I was having a hard time staying on task. What was wrong with me? My mind kept floating to topics like content strategy, multimedia storytelling, and accessibility. I had pages and pages of highlighted notes on my computer and a head that was completely stuffed with…

Usability Testing: What, How, and Why?

  By Kari Barton Recently, I was on a website and could not find the information I was looking for anywhere – not even after checking the FAQ page. It was so crucial that I find the information that I had to contact the company (with much frustration) to ask for it. That experience made me think to myself: Am…

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