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Category: User Journey / Experience

Simple Steps to Improve Your Web Content

By Joanna McGlothlin Hello, my name is Joanna. I joined the Web Content Team a few months ago. Here are a few things I’ve learned about how we do websites at Liberty that can help you improve the content on any site. You’ve come up with the content for your site. It’s warm and inviting,…

Taking Your Website Off the Back Burner

By Debra Torres Your job is a big one, and you have a lot of things you’re responsible for each day. We get it. What you do as a WordPress user is probably a small percentage of the big picture that makes up your role here at Liberty University. But, when you think about it,…

A Beginner’s Guide to User Testing

With the quickly approaching fall semester, departments across campus are preparing to provide positive experiences for students and their families. But how are your webpages contributing to that effort? It turns out, bad experiences on the web not only frustrate users but can also deter them from visiting your site in the future. According to…

User Journey: Creating Pages Your Users Want To Visit

By Tyler McBee You’ve created your pages, set-up your navigation, added header images, and double-checked all your links. Your page is live and ready for all the world to see. But have you considered your user’s journey? User journey is simply how a user navigates to and interacts with a particular webpage or set of…

4 ConfabEDU Takeaways We Can’t Implement Alone

By Jason Pope The speakers! The networking! The cake! There’s so much to love about the Confab Higher Ed content strategy conference we attended. But among my favorite things are the takeaways – those actionable tidbits that we can bring back and implement for the good of Liberty, our web users, and our websites. But…

How To Be A Content Strategy Rock Star

  By Debra Torres My inbox was full, and I was having a hard time staying on task. What was wrong with me? My mind kept floating to topics like content strategy, multimedia storytelling, and accessibility. I had pages and pages of highlighted notes on my computer and a head that was completely stuffed with…

If You’re Reading This, You’re A Publisher

The moment you create content for a webpage, send an email, show up in a search engine, or use social media–you are a publisher. You become an influence in what people think about your department and the university.   Though only a handful of us work on the Web Content Team, we consider every WordPress user we train as…

Usability Testing: What, How, and Why?

By Kari Barton Recently, I was on a website and could not find the information I was looking for anywhere – not even after checking the FAQ page. It was so crucial that I find the information that I had to contact the company (with much frustration) to ask for it. That experience made me think to myself: Am I…

Walls Of Text: They Keep Your Users Out

By Kari Barton Do you have a lot of vital information to tell your users? Of course you do! But let’s communicate it better than providing the user with a giant wall of copy. They won’t read this dense text anyway because it’s too daunting and lacking that “information scent” which lets them know they’re on the right track….

Eliminating Your FAQ Page

by Nathan Skaggs Users expect to find the information they’re looking for when they visit your page. So why send them somewhere else like an FAQ page? The best way to give users the information they need is to include it on your page. If users are having a hard time finding an answer on…

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