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Web Content Blog

New WordPress Tools: Enjoy Responsibly

By Brian Marker   Disclaimer: This article is going to make some Web Manager users jealous, but don’t worry! Everyone will have access to these tools soon!   So, you went to WordPress training and found out that your Web Manager dreams came true… we gave you a bunch of new tools! With your department’s…

A Beginner’s Guide to User Testing

With the quickly approaching fall semester, departments across campus are preparing to provide positive experiences for students and their families. But how are your webpages contributing to that effort?   It turns out, bad experiences on the web not only frustrate users but can also deter them from visiting your site in the future. According…

Keeping it clean

By Diane Austin   I know you’ve been there. At some point, you’ve landed on a web page that had a misspelling or broken link.   Remember the frustration you felt and how it made you feel about the owner of the page? If you’re anything like me, you probably lost some trust in the…

Letting Go of the Whizbang

  By Debra Torres When it comes to your web pages, creating a journey that makes sense to your users is always the best way to go. It’s easy for us to fall into the trap of wanting to make things “shinier” by adding some “pizzazz” with puffed up words or colorful graphics that we…

When Do I Get My WordPress?

By: Brian Marker – Web Content Specialist I’m sure by now you have heard rumors floating around campus about some “new web thing” called WordPress. In this blog post, we’ll take a look at what WordPress actually is. Here, you’ll find out how you can prepare your site for the transition from Web Manager to…

Less Is More: How To Audit Your Own Site

  In our last blog post, you learned about user journey. One thing that can really help your user journey and overall site is a content audit.   After you audit your content, you’ll likely have fewer pages and fewer links, for easier content maintenance. Or, you may find that you are missing content and…

User Journey: Creating Pages Your Users Want To Visit

  By Tyler McBee You’ve created your pages, set-up your navigation, added header images, and double-checked all your links. Your page is live and ready for all the world to see. But have you considered your user’s journey? User journey is simply how a user navigates to and interacts with a particular webpage or set…

Don’t Click Here

  By Diane Austin If you want your audience to find, read, and understand your web content, you need to present it in a way that makes it easy for them. That means using the right words and putting them in the right context. People come to your website to get information or to accomplish…

4 ConfabEDU Takeaways We Can’t Implement Alone

  By Jason Pope The speakers! The networking! The cake! There’s so much to love about the Confab Higher Ed content strategy conference we attended. But among my favorite things are the takeaways – those actionable tidbits that we can bring back and implement for the good of Liberty, our web users, and our websites….

How To Be A Content Strategy Rock Star

  By Debra Torres My inbox was full, and I was having a hard time staying on task. What was wrong with me? My mind kept floating to topics like content strategy, multimedia storytelling, and accessibility. I had pages and pages of highlighted notes on my computer and a head that was completely stuffed with…

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