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Licensing & Branding FAQ

I am a retailer interested in carrying Liberty product. What do I need to do?

When must a licensed vendor get artwork approved?

How does the artwork approval process work?

Where can I find a list of licensed vendors for Liberty?

Do I have to receive approval prior to using Liberty’s marks?

What happens if I use university marks without permission?

What if my item is a publication or brochure on which I wish to use the university’s marks?

What products are not licensed?

Liberty’s stance on alcohol/tobacco

Liberty’s stance on items that do not comply with the Liberty Way

May the university seal be used?

Do I have to receive permission to use photographs and artwork bearing the university’s name, logo, marks, buildings, or other brand elements?

Can public or private schools, youth teams, or club programs use any of the university’s marks on uniforms, buildings, stadiums, or for booster club use?

Are any sales exempt from royalties?

If my product is not going to be resold, do I still have to select a licensed vendor?

What royalty payments are required?

Why should I use a licensed vendor when I can find it cheaper online?

I used to be licensed by Liberty; can I still use the marks?

I am just using the words Liberty, Liberty University, Flames, LU, or LU Flames on an item but am not using logos. Do I still need to use a licensed vendor and approval to proceed?

I am a campus entity but am using private funding to order my items. Do I still need to use a licensed vendor?

I want to print a shirt to support my student and/or their athletic team. How can I do that?

I am a department wanting to print items for our internal use. Do I need to work with a licensed vendor?

I have a design that has been used in the past. Do I still need to submit it for approval?

Do I need permission to use Liberty University’s logos on a graduation or wedding cake?

Can I use the university’s name or logo on a website?

How do I get a Liberty University license plate?

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