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Licensing & Branding

Our Liberty Brand. Our Visual Identity. 

FAQsLiberty University’s brand is made of unique visuals that ensure that our university is instantly recognizable. Your help in protecting and promoting the Liberty brand is critical to sustaining our visual identity.

The products and services bearing the Liberty University trademark:

  • Affect our integrity and reputation
  • Maintain and build upon our institution’s goodwill
  • Promote support for and increase awareness of our institution, its mission, purposes, and goals

It’s important you use Liberty’s brand elements appropriately so we can continue to develop a strong Liberty University brand image. All merchandise that uses a logo must display one of the university-approved marks in the Brand Identity Guide.

Look for the Hologram

When buying Liberty products and merchandise, you should always look for the “officially licensed collegiate product” hologram The hologram signifies the product is an officially licensed collegiate product.

See an Unlicensed Product?

Report it to branding@liberty.edu. Let us know where it was found and send us an image, screenshot, or URL.

Protecting and Promoting  the Liberty Brand

Licensing/Branding Contact


Kevin Keys, Licensing & Branding Manager: (434) 592-3905
Josh Rice, Creative Director:
(434) 592-3170


University Marketing
1971 University Boulevard
Lynchburg, VA 24515

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