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Crafter License Program

Apply for LU Crafter LicenseThe Liberty University Crafter Licensing Program (this “Program”) exists to make licensing Liberty University, Inc. (“Liberty” or the “University”) logos and trademarks more affordable for domestic Crafters (defined below). This document outlines the conditions upon which the University will enter into such license agreements with Crafters.

Crafter Defined

“Crafter” means a person who, whether as an individual or entity, domestically produces handcrafted items in their home or personal workspace that incorporate the University’s collegiate logos and trademarks  (“Crafts”)  for sale/distribution to individual consumers at direct sales locations, such as street festivals, craft fairs, gift marts, farmers markets, flea markets, yard sales, and online personal sites or similar aggregate sites (Etsy, Facebook, etc.).


Before any Crafter may use Liberty’s logos and trademarks, formal permission must be granted through a license agreement between the University and the Crafter. Liberty offers several types of licensing agreements to accommodate different Crafter needs. This Program is administered by the Liberty University Licensing & Branding Office.  Other licensing agreements are administered by CLC/Learfield (full license/internal license), Liberty’s external licensing agent.

The following guidelines apply to this Program:

  • Applicants must complete the Crafter License Application.
  • Crafters are required to pay to Liberty University an annual fee in exchange for the right to use the University’s logos and trademarks. Currently, the fee is $100, but the University has the right to change this fee at any time in its sole discretion. The annual licensing fee is payable upon submission of the Crafter signed agreement.
  • Craft sales may NOT exceed 200 units or a gross sales revenue of more than $2500.00 per Crafter in a contract year. If these benchmarks are exceeded, the license must be reviewed upon a renewal request to determine if a higher crafter fee is justified or a standard license via CLC/Learfield is required.
  • Before offering any Craft for sale, Crafters must submit a picture of the proposed Craft to Branding@Liberty.edu for prior approval. Requests will be approved or denied via return email.
  • All products produced and sold must be affixed with an official hologram label distributed by the University. An initial supply of hologram labels will be provided by the university upon license approval. If additional hologram labels are needed, they will be supplied by the University for a nominal fee. Additionally, the Crafter must display the “Officially Licensed Collegiate Crafter” certificate provided by the University at all points of sale.
  • Crafters may only sell Crafts to individual consumers located in the fifty (50) United States and the District of Columbia. All Crafts must be personally handmade by the Crafter. Sales of items on a wholesale or bulk basis to a third party retailer are not permitted. Commercially manufactured products are not eligible for this Program.
  • The licensee will bear all risk associated with the Crafts and will hold the University harmless in the event of a complaint by a Craft purchaser.
  • Per University policy, Crafters are not permitted to sell Crafts on campus or at tailgate events unless otherwise approved by the University.
  • Upon approval of the Crafter Application, the Crafter must sign the Liberty University Crafter License Agreement (“License Agreement”). The standard term of the License Agreement is one year, running from July 1 – June 30. Crafters who execute a License Agreement on a date other than July 1 may have a shorter or longer initial term depending upon the effective date of the License Agreement.  The decision to renew any License Agreement is in the sole discretion of the University. Renewal requests are expected by April 1 each year, with renewal to take place prior to July 1 unless otherwise provided in the License Agreement.
  • Crafters must also provide proof of general liability insurance with Liberty listed as an “additional insured.” This request for a Certificate of Insurance (COI) to your insurance provider generally does not result in additional cost and is a standard business request. The standard University requirement is for all vendors to have $1 million general liability. Ingestible Crafts may require additional coverage, in University’s sole discretion.



The categories below are excluded from this Program, meaning Crafters may not incorporate or utilize the University’s collegiate logos and trademarks with the following items:

  • Apparel: T-Shirts, Sweatshirts, Jackets etc.
  • Cornhole boards and other tailgate accessories
  • Keychains
  • Decals
  • Hats
  • Hitch Covers
  • Powder Coated Tumblers and other similar styles of drinkware
  • Digital Downloads
  • Other items to be determined on a case-by-case basis, in the University’s sole discretion.


This list is not exhaustive and is subject to change.
Apply for LU Crafter License




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