Branding Guidelines

All Liberty University employees should use correctly branded signatures in their emails for consistency and professionalism. You must use the signature maker tool for the most up-to-date format and brand style. Please do not manually adjust your email signature.

View the instructions on how to set up your Liberty email signature.

The Liberty wordmark visually represents the overall university brand, which should be prominent on all pieces. Two options are provided for the university wordmark: a stacked wordmark and a horizontal wordmark.

To request a university wordmark, please contact your Marketing Department project coordinator or marketing manager. You may also submit a project request online.

Wordmarks have been created for departments, centers, and programs within the colleges and schools. Each college, school, or departmental wordmark offers five unique options. Providing a variety of options allows the designer the opportunity to choose a version that will work best within the layout.

To request your department’s wordmark, please contact your Marketing Department project coordinator or marketing manager. You may also submit a project request online.

Social media branding is an important part of representing the university. Please ensure that any wordmark or graphic used reflects branding guidelines. If you have questions or need to make a social media request, email socialmedia@liberty.edu.

The LU monogram is an alternate, less formal mark that may be used on promotional materials and merchandise. However, it may only be used on materials that already clearly reference Liberty by using either the university wordmark or the word “Liberty.”

There are a number of fonts/typefaces that the university uses on a consistent basis. These have been selected for their clean academic look and versatility. Departments are encouraged to use these options whenever possible.

The following typefaces are recommended:

• Livory
• Gotham
• Trajan Pro
• Adobe Garamond Pro
• Arial

PowerPoint presentation templates that incorporate the Liberty brand are available for download from the Background Images page.

Cisco IP phone background images and instructions are available from the Background Images page.

Computer wallpaper backgrounds featuring Liberty University are available from the Background Images page.

All web templates are monitored by the university’s Web Content team to ensure they reflect Liberty branding. Your department’s Word Press users should regularly review and update all department webpages for brand accuracy.

• Contact the Web Content team: webcontent@liberty.edu

Frosted Door Vinyl Standards for academic and non-academic departments, and individual offices.