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Branding Guidelines

Branding Guidelines for Liberty Employees

Our Official Liberty University Brand

Here are examples of Liberty University’s official wordmark, primary logo, and monogram.

Help Protect the LU Brand – Look for the Hologram

When buying Liberty products and merchandise, you should look for the “officially licensed collegiate product” hologram. The hologram signifies the product is an officially licensed collegiate product. There are four main reasons to purchase licensed Flames gear:

  • Royalties from licensed products help support the mission, purposes, and students across the university spectrum.
  • Licensed products have been reviewed by the Licensing and Branding Team to ensure the Liberty brand is represented properly.
  • Companies that are licensed with the university are required to follow strict fair labor practices and adhere to CLC-established labor guidelines.
  • Unlawful use of Liberty trademarks is subject to legal action.
Hologram Sample

Have You Found an Unlicensed Product?

Report it to branding@liberty.edu. Please include information on the retailer/location, the infringing company or manufacturer, URL of the suspected unlicensed product, a screenshot or photo of the product, contact name, and email.

What are the obligations for internal university units?

Internal organizations, such as university departments, faculty, staff, students, and student organizations, must also order products from businesses with a current license. The fact that you can find it less expensive online will not be acceptable reasoning to circumvent established policy that licensed vendors must be used. Brand control is a major purpose that is only possible via the established procedures. You may contact the university Purchasing Department (Procurement@Liberty.edu)  if you have questions about purchases for internal use; they have an established system for ordering with university funds on behalf of internal units.

Branding Practices

Get employee information on best practices for using the Liberty brand on multiple platforms.

Email Signature

University Wordmark

Department, Center, College, School, and Program Wordmarks

Social Media

LU Monogram


PowerPoint Templates

Office Phone Backgrounds

Computer Wallpaper Backgrounds


Frosted Door Vinyls

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