Branding Guidelines for Liberty Employees
Our Official Liberty University Brand
Here are examples of Liberty University’s official wordmark, primary logo, and monogram.
Help Protect the LU Brand – Look for the Hologram
When buying Liberty products and merchandise, you should look for the “officially licensed collegiate product” hologram. The hologram signifies the product is an officially licensed collegiate product. There are four main reasons to purchase licensed Flames gear:
- Royalties from licensed products help support the mission, purposes, and students across the university spectrum.
- Licensed products have been reviewed by the Licensing and Branding Team to ensure the Liberty brand is represented properly.
- Companies that are licensed with the university are required to follow strict fair labor practices and adhere to CLC-established labor guidelines.
- Unlawful use of Liberty trademarks is subject to legal action.
Have You Found an Unlicensed Product?
Report it to firstname.lastname@example.org. Please include information on the retailer/location, the infringing company or manufacturer, URL of the suspected unlicensed product, a screenshot or photo of the product, contact name, and email.
What are the obligations for internal university units?
Internal organizations, such as university departments, faculty, staff, students, and student organizations, must also order products from businesses with a current license. The fact that you can find it less expensive online will not be acceptable reasoning to circumvent established policy that licensed vendors must be used. Brand control is a major purpose that is only possible via the established procedures. You may contact the university Purchasing Department (Procurement@Liberty.edu) if you have questions about purchases for internal use; they have an established system for ordering with university funds on behalf of internal units.
Get employee information on best practices for using the Liberty brand on multiple platforms.
All Liberty University employees should use correctly branded signatures in their emails for consistency and professionalism. You must use the signature maker tool for the most up-to-date format and brand style. Please do not manually adjust your email signature.
View the instructions on how to set up your Liberty email signature.
The Liberty wordmark visually represents the overall university brand, which should be prominent on all pieces. Two options are provided for the university wordmark: a stacked wordmark and a horizontal wordmark.
Department, Center, College, School, and Program Wordmarks
Wordmarks have been created for departments, centers, and programs within the colleges and schools. Each college, school, or departmental wordmark offers five unique options. Providing a variety of options allows the designer the opportunity to choose a version that will work best within the layout.
The LU monogram is an alternate, less formal mark that may be used on promotional materials and merchandise. However, it may only be used on materials that already clearly reference Liberty by using either the university wordmark or the word “Liberty.”
There are a number of fonts/typefaces that the university uses on a consistent basis. These have been selected for their clean academic look and versatility. Departments are encouraged to use these options whenever possible.
The following typefaces are recommended:
- Trajan Pro
- Adobe Garamond Pro
PowerPoint presentation templates that incorporate the Liberty brand are available for download from the Background Images page.
Office Phone Backgrounds
Cisco IP phone background images and instructions are available from the Background Images page.
Computer Wallpaper Backgrounds
Computer wallpaper backgrounds featuring Liberty University are available from the Background Images page.
All web templates are monitored by the university’s Web Content team to ensure they reflect Liberty branding. Your department’s Word Press users should regularly review and update all department webpages for brand accuracy.
- Contact the Web Content team: email@example.com
Frosted Door Vinyls
Frosted Door Vinyl Standards for academic and non-academic departments, and individual offices.