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Branding History

Liberty’s Branding History

Liberty University is the world’s premier Christian university, one of the largest private, nonprofit universities in the nation, and the largest university in Virginia. Utilizing its world-class infrastructure and Christian faculty, Liberty’s mission is to Train Champions for Christ with the values, knowledge, and skills essential for impacting tomorrow’s world.

With a continually expanding profile among academic institutions, as well as our unique mission, it is imperative that the Liberty brand is presented with a unified voice.

The history of Liberty marks, like any other new institution, presented a number of different looks that reflected the important message for the day in which they were created. The vision and message of our institution have always been in the forefront of our brand.

During the last two decades, an updated brand has emerged that continues to represent a vibrant university community that exists to Train Champions for Christ in many different disciplines and careers that impact our world in great ways.

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