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Less Is More: How To Audit Your Own Site

  In our last blog post, you learned about user journey. One thing that can really help your user journey and overall site is a content audit.   After you audit your content, you’ll likely have fewer pages and fewer links, for easier content maintenance. Or, you may find that you are missing content and…

User Journey: Creating Pages Your Users Want To Visit

  By Tyler McBee You’ve created your pages, set-up your navigation, added header images, and double-checked all your links. Your page is live and ready for all the world to see. But have you considered your user’s journey? User journey is simply how a user navigates to and interacts with a particular webpage or set…

Don’t Click Here

  By Diane Austin If you want your audience to find, read, and understand your web content, you need to present it in a way that makes it easy for them. That means using the right words and putting them in the right context. People come to your website to get information or to accomplish…

4 ConfabEDU Takeaways We Can’t Implement Alone

  By Jason Pope The speakers! The networking! The cake! There’s so much to love about the Confab Higher Ed content strategy conference we attended. But among my favorite things are the takeaways – those actionable tidbits that we can bring back and implement for the good of Liberty, our web users, and our websites….

How To Be A Content Strategy Rock Star

  By Debra Torres My inbox was full, and I was having a hard time staying on task. What was wrong with me? My mind kept floating to topics like content strategy, multimedia storytelling, and accessibility. I had pages and pages of highlighted notes on my computer and a head that was completely stuffed with…

Moving Forward With Responsive

  The Web Content team has been working hard to transition your webpages to responsive layouts. To date, we have over 60 unique departments completed and more pages going responsive every day. Simply put, “responsive” webpages are those that automatically adjust to the screen they are being viewed on. Elements like buttons and text rearrange from…

If You’re Reading This, You’re A Publisher

The moment you create content for a webpage, send an email, show up in a search engine, or use social media–you are a publisher. You become an influence in what people think about your department and the university.   Though only a handful of us work on the Web Content Team, we consider every Web Manager user we train…

Mobile-Friendly Webpages Are Coming!

  By Kari Barton Mobile-Friendly = Responsive A “responsive” webpage means that the content will respond/rearrange depending on the device or screen size that the page is being viewed on. In other words, a horizontal scroll bar will never appear at the bottom of your page in tablet or mobile view. When a site is responsive, the content…

Write It So They Can Read It

  By Diane Austin If someone asked you what reading grade level you should target when writing for a higher-ed website, what would you say? College, 12th grade, or maybe 10th? In a recent Web Content Blog post, Debra Torres wrote about the benefits of using Plain Language for the Web. She suggested writing on an…

Why Bio Pages Matter

By Debra Torres I was excited to take the novel-writing course offered by Writer’s Digest magazine and looked forward to see who would be teaching me. The school was pairing me up with a published author, and I thought it was a great way to learn from someone who had been down the same road I…

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