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Web Content Blog

Moving Forward With Responsive

  The Web Content team has been working hard to transition your webpages to responsive layouts. To date, we have over 60 unique departments completed and more pages going responsive every day. Simply put, “responsive” webpages are those that automatically adjust to the screen they are being viewed on. Elements like buttons and text rearrange from…

If You’re Reading This, You’re A Publisher

The moment you create content for a webpage, send an email, show up in a search engine, or use social media–you are a publisher. You become an influence in what people think about your department and the university.   Though only a handful of us work on the Web Content Team, we consider every Web Manager user we train…

Mobile-Friendly Webpages Are Coming!

  By Kari Barton Mobile-Friendly = Responsive A “responsive” webpage means that the content will respond/rearrange depending on the device or screen size that the page is being viewed on. In other words, a horizontal scroll bar will never appear at the bottom of your page in tablet or mobile view. When a site is responsive, the content…

Write It So They Can Read It

  By Diane Austin If someone asked you what reading grade level you should target when writing for a higher-ed website, what would you say? College, 12th grade, or maybe 10th? In a recent Web Content Blog post, Debra Torres wrote about the benefits of using Plain Language for the Web. She suggested writing on an…

Why Bio Pages Matter

By Debra Torres I was excited to take the novel-writing course offered by Writer’s Digest magazine and looked forward to see who would be teaching me. The school was pairing me up with a published author, and I thought it was a great way to learn from someone who had been down the same road I…

Your Website: Engine or Caboose?

  By Jason Pope It was my fault that I was shocked. I was meeting a new employee from another department. He had taken our Web Manager training class, and I knew that web content would be a significant part of his new role. “Our website is our top priority,” I told him. “And your work…

Facebook Dos and Don’ts

  By Meredith Boyce You probably already know that your Liberty Facebook account helps to create brand awareness and also strengthens your relationship with students, staff, and the community. But did you know that your account could also be used to help recruit/retain students and even as a ministry tool? Recruiting/Retaining Students through Facebook Facebook…

Usability Testing: What, How, and Why?

  By Kari Barton Recently, I was on a website and could not find the information I was looking for anywhere – not even after checking the FAQ page. It was so crucial that I find the information that I had to contact the company (with much frustration) to ask for it. That experience made me think to myself: Am…

8 Web Manager Checkpoints

  By Nathan Skaggs Creating and maintaining your web pages can be overwhelming, and sometimes the web doesn’t get the attention it deserves. This is understandable when you have a million other tasks that seem more pressing than a web page. However, visitors to your page don’t see it that way. It’s their first impression…

SEO Basics Guide For Beginners

  By Diane Austin You’ve got valuable information on your webpages that your audience needs, but they can’t seem to find it. Before you submit a request for a new website design, a blog, and three new social media accounts, try applying some standard SEO techniques. What is SEO? SEO stands for Search Engine Optimization, and it…

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