Readerboard Policy & Procedure

Readerboard Policy

Overview

Liberty University owns and operates three full-color readerboard signs. The purpose of these signs is to communicate information regarding special events and unique accomplishments related to Liberty. This policy will relate only to these three readerboards that are managed by the Marketing Department.

Marketing reserves the right to make final decisions regarding content.

Scheduling

Schedules for readerboard messaging are created weekly. Messages to be posted for that week must be emailed to readerboard@liberty.edu before the submission deadline. Please note the submission deadline is one week prior to the posting of the announcement on the readerboard.

Request must be received before 4:30 p.m. EST. Any submissions after this time may be denied and will only be scheduled under extenuating circumstances.

As a general note, we do not advertise events more than a month out.

Readerboard Message Instructions

• Email your request to readerboard@liberty.edu. You must include the following:
  • Name of the event/promotion
  • Date, time, and location of the event
  • Requested run start and end dates
    • In general, most messages will run all week. If a message should continue for more than one week, that information should be included in the initial readerboard request.
  • Note explaining whether the event is open to the public, if applicable
• The readerboard weekly schedule runs Monday–Sunday. The submission deadline is 4:30 p.m. on the Monday prior to the run week.
• You will be notified via email whether your request has been approved or not.

Message Criteria

In an effort to preserve the original purpose of the readerboard signs, Liberty University has developed criteria by which each week’s messages will be selected:

• All messages must be related to Liberty University.
• All messages must concern events open to the general public or accomplishments/announcements that would be of interest to them (with the exception of campus-facing readerboards).
• Events which concern a larger number of people will generally take precedence over smaller gatherings.
• Events that are seasonal or occur with less frequency will be given priority over events that occur on a regular basis.

Athletics, theatre, and other university-sponsored events will be posted as promotional in nature to boost attendance for those events open to the public. Game scores and/or competition outcomes will only be posted for those events that have unique news value, such as playoff games and national tournaments. All game outcomes must be treated as unscheduled posts by nature of their time sensitivity and should be submitted to Marketing as soon as possible.

Vines Center and University Blvd. (campus-facing side) Readerboards

The Vines Center readerboard and the University Blvd. readerboard side that faces Main Campus are the only readerboards that will display messages that do not relate to the general public. Messages may appeal to the faculty, staff, or student body of Liberty University (general public announcements may also appear).

Departments/organizations wishing to display an LU-only message on the Vines Center or University Blvd. readerboard should follow the instructions above, communicating that their message is appropriate for an internal audience. All points of the policy concerning message scheduling, duration, and criteria apply.

Contact Information

Email message requests to readerboard@liberty.edu. Please follow the procedure listed above when sending requests.