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BS in Business Administration: Marketing Analytics

BS in Business Administration: Marketing Analytics

Residential Business Administration: Marketing Analytics Program

With a Bachelor of Science in Business Administration: Marketing Analytics, you will master skills in consumer behavior, market research, survey design, and marketing analysis. You will develop skills critical to understanding the needs and preferences of consumers, how to conduct meaningful research to identify unmet needs and product/service improvements in the marketplace, and measure marketing effort effectiveness.

You will learn business skills pertinent to the fields of general business, accounting, finance, and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

ACBSP Accreditation

Your business degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is a specialized accreditation for business-related programs. This is in addition to Liberty University’s institutional accreditation.

Academics: Marketing Analytics Cognate

Credit Hours

120 total hours

Program of Study

Business Administration (B.S.): Marketing Analytics (DCP)

Admission Requirements

View Liberty’s undergraduate admissions requirements

Business Marketing Analytics Courses

  • Marketing Research (BUSI 331)
  • Consumer Behavior (BUSI 332)
  •  Digital and Web Analytics (BUSI 447)
  • Applied Marketing Analytics (BUSI 453)
  •  Legal & Ethical Concepts for Decision Makers (BUSI 301)

Start Your Career in Business Administration

Career Opportunities in Marketing Analytics

  • Marketing Research Analyst
  • Product/Brand Manager
  • Digital Marketer
  • Marketing Executive
  • Content Manager
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