BS in Business Administration – Marketing Analytics
Make the Most of Earning a Bachelor’s in Marketing Degree at Liberty University!
Marketing professionals can use data to determine what customers want, especially now that technology is used in almost every part of business. Data-driven marketing is crucial to the success of any company in today’s competitive environment.
Liberty’s Bachelor of Science in Business Administration (BSBA) and Data Analysis – Marketing Analytics degree can help provide you with marketing knowledge in consumer research and data analysis while also providing foundational knowledge of general business practices.
Study ways to critically evaluate target audiences as you develop strategies to meet the needs of your consumers. You can become prepared for future roles in digital marketing, content management, marketing research analysis, and brand management.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Liberty University is accredited by SACSCOC
Highlights
Highlights of Our BSBA in Marketing Analytics Degree
Hands-on Business Experience
Gain practical experience through optional business internships that allow you to apply what you study. Additionally, our partnership with organizations in Washington, D.C., provides unique opportunities to build your skills and expand your network.
State-of-the-art Business Facilities
The 78,000-square-foot School of Business building provides you with a simulated stock trading room with New York Stock Exchange display boards. Also available for you is a 2,000-square-foot Entrepreneurship Center for Innovation, our Center for Cyber Excellence and Center for Financial Literacy, and information technology labs and a networking and data center.
Fast-track your Business Education
Join our 3+1 Accelerated Business Program, designed to save you time and money. This unique option allows you to earn both your bachelor’s and master’s degrees in business in just 4 years. With this streamlined program, you can fast-track your education and enter the workforce sooner.
Build Community in Business
Join our business-related student clubs, organizations, and honor societies to connect with like-minded peers. These opportunities can help you build community and gain valuable experience outside the classroom.
Career Potential
What Can You Do with a BS in Business Administration – Marketing Analytics?
Liberty University’s Bachelor of Science in Business Administration (BSBA) and Data Analysis with a specialization in Marketing Analytics can help you prepare to pursue the following occupations:
- Content manager
- Digital marketer
- Marketing executive
- Marketing research analyst
- Product/brand manager
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our Business Administration and Data Analysis – Marketing Analytics Bachelor’s Degree?
In our marketing analytics bachelor’s degree, you’ll study how to combine business principles with the power of data-driven decision-making. Your courses can help you understand how to gather, interpret, and apply data to create effective marketing strategies. You’ll explore topics like consumer behavior, marketing research, and predictive analytics, helping equip you to make informed business decisions.
As you dive deeper into marketing analytics, you’ll study advanced data tools and techniques to analyze trends, forecast customer needs, and optimize campaigns. You can also gain a strong foundation in business administration by studying areas like finance, management, and operations, which can help give you a well-rounded skill set to enter the fast-paced world of marketing analytics.
Featured BSBA in Marketing Analytics Courses
BUSI 331 – Marketing Research
BUSI 332 – Consumer Behavior
BUSI 447 – Digital Marketing Analytics
BUSI 453 – Applied Marketing Analysis
Degree Information
- This program falls under the School of Business
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 75% of the degree
BENEFITS
Why Choose Liberty’s BSBA in Marketing Analytics?
Commitment to Holistic Growth
Pursuing a bachelor’s degree at Liberty University involves more than academic instruction. The university emphasizes a balanced approach that includes career, interpersonal, and spiritual development. This environment is designed to support you as you grow both personally and professionally.
Professional Development Opportunities
You can gain practical experience through Liberty’s state-of-the-art School of Business facilities. Innovative classrooms and specialized centers provide space for hands-on experiences. Resources such as the Center for Financial Literacy and the Center for Entrepreneurship also offer avenues to explore financial stewardship and entrepreneurial thinking.
Interpersonal and Leadership Skills
Opportunities to build interpersonal and leadership skills are available through student organizations and community involvement. The International Business Association allows you to connect with peers, faculty, and professional networks. You can also take on leadership roles within these groups to further develop team and communication abilities.
Integration of Faith and Academics
Liberty incorporates Christian principles into its educational environment, creating space for spiritual development alongside academic study. You are encouraged to grow in your faith while pursuing your degree. This integration supports a valuable experience grounded in ethical and values-based thinking.
Admissions
How do You Become a BS in Business Administration – Marketing Analytics Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.
Have Questions?
We’ll make sure you have the information you need to take your next step.