Residential Strategic Communication Concentration
Prepare for a career in the growing field of strategic communication through Liberty’s Department of Strategic and Personal Communication. Our award-winning faculty have years of communication experience and share their expertise with you in the classroom and through interactive learning opportunities.
With a Bachelor of Science in Strategic Communication: Strategic Communication degree, you’ll learn to create effective mobile and online communication plans and create persuasive integrated marketing communication campaigns. You will graduate with a résumé that will get you noticed and prepared to succeed in a variety of communication fields.
Learn How To
- Apply promotional and public relations techniques in a digital world
- Communicate with audiences critical to successful relationship-building and image-making
- Create persuasive integrated marketing communication campaigns
- Craft advertising, public relations, branding, and digital promotions
Academics: Strategic Communication Concentration
Courses You Could Take
- Persuasive Advertising and Storytelling (STCO 346)
- Creating Affiliate Loyalty in a Digital Age (STCO 426)
- Public Relations and Promotion Tactics (STCO 357)
- Best Practices: Strategic Communication Management (STCO 367)
- Employee and Organizational Communication (STCO 372)
Career Opportunities in Strategic Communication
- Advertising Manager
- Communication Specialist
- Customer Relationship Specialist
- Promotions Coordinator
- Public Relations Manager
Where Students Have Interned
- Fox News Channel—Fox & Friends
- The Hershey Company
- Focus on the Family
- Verizon Wireless (Tampa, Fla.)
- New Venture Media Group
- The O League
- Altitude Marketing
- Thriveworks, Thrive Counseling
- Prototype Advertising
- Orchard Hill Church (Pittsburgh, Pa.)
Where Alumni Have Worked
- Christian Broadcasting Network (CBN)
- Taco Bell (corporate)
- Nordstrom
- Fox News
- Amazon
- McDonald’s (corporate)
- Chick-fil-a (marketing directors of franchises, etc.)
