Strategic & Personal Communication

Current Students
Get the Right Message to the Right Audience
Enter the marketplace with skills that enable you to craft messages and content that resonates with our world.
With hands-on experience and real-client interaction, the Department of Strategic & Personal Communication (SAPC) prepares you for a successful career in the competitive field of communication.
Understand how and where to tell your brand’s story while catching your audiences’ attention across the wide variety of today’s communication channels: social media, digital advertising platforms, top-earned media strategies, and more.
Whatever your calling is, gaining the soft skills needed to effectively communicate and clearly relate to others is essential in the workforce. Communication majors can be found in a variety of career fields, including business, law, medicine, ministry, and the arts.
A Christian Strategic & Personal Communication Experience
Learn from faculty members who embrace their Christian faith and are experienced professionals specializing in many areas such as journalism, social media management, public relations, public speaking arts, crisis communication, interpersonal communication, and mass communication. Our strategic & personal communication programs teach students how they can use media to impact the culture for Christ.
Communication Degrees
Doctoral Degrees in Communication
Take your career to the next level with a Doctoral Degree in Strategic Communications. Enrich your understanding of personal and digital communication as you pursue your Ph.D.
Master’s Degrees in Communication
Looking for the next step in your communication career? Take your digital tool belt to the next level with one of our communication master’s degrees.
Bachelor’s Degrees in Communication
Study the marketplace and learn how to craft and deliver effective messages that will ignite action with your target audience through our communication bachelor’s degrees.
Other Academic Programs in Strategic & Personal Communication
Communication Minors
Prepare for your career with a minor in Communication. Learn about public speaking, communication theories, persuasion, and interpersonal communication strategies.
Communication Certificates
Advance your career with a graduate or post-graduate certificate in Communication that can be completed online.
Got Questions About Your Degree in Strategic Communication?
Experiential Learning Outside the Classroom
Forensics Speech Team
Be part of an award-winning team of talented and driven students. Sharpen your public speaking skills as you increase your confidence and poise.
PRSSA and Innovations PR
Gain practical experience and network in the field of public relations with one of our student-run PR organizations.
Advertising Team Practicum
Help bring an advertising campaign to life. Hone your creative research and campaign design skills as you prepare your pitch to advertising professionals.
Explore Strategic & Personal Communications
Persuasion
Learn communication principles and strategies to amplify the growth of an organization’s image. Discover the persuasive application of story-telling and techniques.
Crisis Communication
Study modern crisis communication while you practice gathering and analyzing information. Gain the oral and written communication skills needed to handle crisis situations.
Communication Research
Identify, explore, and measure the factors that surround the field of communication. Challenge yourself to grow in your knowledge of new communication strategies.
Organizational Communication
Understand communication patterns within an organization. Learn what it takes to achieve successful relationships and image-making both inside and outside of an organization.
Media & Culture
Examine the many ways digital communication impacts and influences culture. Learn how to understand and apply new forms of digital media personally and professionally.
Social Media Writing
Successfully write persuasive content for various social media platforms to complement a marketing plan. And discover techniques you can use to build brand loyalty.
Where Our Students Have Interned
Learn more about SAPC internships.
- Fox News Channel—Fox & Friends
- The Hershey Company
- Focus on the Family
- Verizon Wireless (Tampa, Fla.)
- New Venture Media Group
- The O League
- Altitude Marketing
- Thriveworks, Thrive Counseling
- Prototype Advertising
- Orchard Hill Church (Pittsburgh, Pa.)
Where Our Alumni Have Worked
- Amazon
- Fox News
- McDonald’s (corporate)
- Chick-fil-A (e.g., marketing directors of franchises)
- Samaritan’s Purse
- Duke University
- Lockheed Martin
- Christian Broadcasting Network (CBN)
- Taco Bell (corporate)
- Nordstrom
- Octagon
- The Greenbrier Resort
Instagram Feed
Say hello to Josh Hill, a 2021 Digital Media graduate! It was amazing to hear from a #LibertyDIGI alumni who thoroughly enjoyed his time in college.
Josh said, "the media school really prepares you for being able to communicate well when working in a team."
Fun fact: he met his fiance in a cinematography class! #AlumniHighlight See some of his work https://hilljosh324.wixsite.com/my-site-1 and swipe through to learn more about his time at Liberty.
STUDENT TAKEOVER: Ethan is a senior studying Strategic Communication and Social Media Management. Check our stories throughout the day as he shows some examples of communication in the real world. #LibertyCOMS #LibertyDIGI #StudentTakeover
Reminisce with us as Nick Migliacci, an alum of our department, shares about his time in #LibertyCOMS 25 years ago and what he is doing now. Fun fact: he is the father of a current LU student in our department, Bella Migliacci, who will graduate this May! #AlumniSpotlight
Welcome to the School of Communication and the Arts! Come on in, stay a while, and see what we offer. #LibertyCOMS #LibertyDIGI
Say hello to @itsnatalieolson! She’s a student photographer for Liberty University’s Marketing Department (@libertyu_bts). Her major is Strategic Communication: Social Media Management!
What other positions are our #LibertyCOMS and #LibertyDIGI student workers in?
Let us know down below what you think DIGI majors actually do! Hint: it’s more than just “something with technology!”
#libertycoms #digitalmedia #journalism
We bet you can recognize a few of these A-listers, but did you know they have Digital Media and Journalism degrees? Let us know in the comments below! #libertydigi #digitalmedia #journalism
STUDENT TAKEOVER: Caroline is a junior majoring in Strategic Communication and Social Media Management. Check our stories throughout the day as she shows us a day in the life as a Communication student. #LibertyCOMS #libertyu
Comment below by sharing what you think COMS majors actually do! We need answers from some students in this specific field so it’s proven that we do more than just “talk” and “communicate.” 😜
Visual description: Five Communication majors travel around campus interviewing other students and collecting their answers.
On February 18, Lambda Pi Eta inducted their 2022-2023 inductees. These students have worked hard to earn this accomplishment and be a part of The National Communication Honor Society. Congratulations to our previous leadership and new members!
Here are some fan-favorite Communication majors! Which of these surprised you the most?
#LibertyCOMS #Communication
STCO 422 has some new faces, but we are back and better than ever this semester! Check out our introductions and favorite courses we have taken as COMS/DIGI students.
Drop your favorite class in the comments below ⬇️ ⬇️
#libertycoms #libertydigi #libertyuniversity
DMAJ students, check out this summer job opportunity! Visit sprucelake.org/about/employment to learn more and apply!
DMAJ students, get your applications in now for the Summit Ministries summer internship! Visit the link on the graphic to learn more!
All of us here from STCO 422 want to wish you a Merry Christmas and a Happy New Year! Onward and Upward into the New Year! - Merry Christmas to all, and to all, a good night! #Lastdayofclasses #STCO422 #Libertycoms #Libertydigi
Welcome to Carpool Karaoke! Tune in to watch some of our media team sing their hearts out…and run into a few problems along the way. #LibertyComs #LibertyDigi #CarpoolKaraoke
Finish the lyric challenge! Join us as we test Liberty students knowledge of popular Christmas songs! #libertycomsdigi #libertyuniversity