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Strategic & Personal Communication

Study Strategic & Personal Communication at a Christian University

Get the Right Message to the Right Audience

Enter the marketplace with skills that enable you to craft messages and content that resonates with our world.

With hands-on experience and real-client interaction, the Department of Strategic & Personal Communication (SAPC) prepares you for a successful career in the competitive field of communication.

Understand how and where to tell your brand’s story while catching your audiences’ attention across the wide variety of today’s communication channels: social media, digital advertising platforms, top-earned media strategies, and more.

Whatever your calling is, gaining the soft skills needed to effectively communicate and clearly relate to others is essential in the workforce. Communication majors can be found in a variety of career fields, including business, law, medicine, ministry, and the arts.

A Christian Strategic & Personal Communication Experience

Learn from faculty members who embrace their Christian faith and are experienced professionals specializing in many areas such as journalism, social media management, public relations, public speaking arts, crisis communication, interpersonal communication, and mass communication. Our strategic & personal communication programs teach students how they can use media to impact the culture for Christ.

Communication Degrees

Doctoral Degrees in Communication

Take your career to the next level with a Doctoral Degree in Strategic Communications. Enrich your understanding of personal and digital communication as you pursue your Ph.D.

Master’s Degrees in Communication

Looking for the next step in your communication career? Take your digital tool belt to the next level with one of our communication master’s degrees.

Bachelor’s Degrees in Communication

Study the marketplace and learn how to craft and deliver effective messages that will ignite action with your target audience through our communication bachelor’s degrees.

Other Academic Programs in Strategic & Personal Communication

Communication Minors

Prepare for your career with a minor in Communication. Learn about public speaking, communication theories, persuasion, and interpersonal communication strategies.

3+1 Accelerated Communication Degrees

Earn both a bachelor’s and master’s degree in just 4 years. Gain a competitive edge in your career with one of 8 different combinations.

Got Questions About Your Degree in Strategic Communication?

Experiential Learning Outside the Classroom

Forensics Speech Team

Be part of an award-winning team of talented and driven students. Sharpen your public speaking skills as you increase your confidence and poise.

PRSSA and Innovations PR

Gain practical experience and network in the field of public relations with one of our student-run PR organizations.

Advertising Team Practicum

Help bring an advertising campaign to life. Hone your creative research and campaign design skills as you prepare your pitch to advertising professionals.

Explore Strategic & Personal Communications


Learn communication principles and strategies to amplify the growth of an organization’s image. Discover the persuasive application of story-telling and techniques.

Crisis Communication

Study modern crisis communication while you practice gathering and analyzing information. Gain the oral and written communication skills needed to handle crisis situations.

Communication Research

Identify, explore, and measure the factors that surround the field of communication. Challenge yourself to grow in your knowledge of new communication strategies.

Organizational Communication

Understand communication patterns within an organization. Learn what it takes to achieve successful relationships and image-making both inside and outside of an organization.

Media & Culture

Examine the many ways digital communication impacts and influences culture. Learn how to understand and apply new forms of digital media personally and professionally.

Social Media Writing 

Successfully write persuasive content for various social media platforms to complement a marketing plan. And discover techniques you can use to build brand loyalty.

Where Our Students Have Interned

Learn more about SAPC internships.

  • Fox News Channel—Fox & Friends
  • The Hershey Company
  • Focus on the Family
  • Verizon Wireless (Tampa, Fla.)
  • New Venture Media Group
  • The O League
  • Altitude Marketing
  • Thriveworks, Thrive Counseling
  • Prototype Advertising
  • Orchard Hill Church (Pittsburgh, Pa.)

Where Our Alumni Have Worked

  • Amazon
  • Fox News
  • McDonald’s (corporate)
  • Chick-fil-A (e.g., marketing directors of franchises)
  • Samaritan’s Purse
  • Duke University
  • Lockheed Martin
  • Christian Broadcasting Network (CBN)
  • Taco Bell (corporate)
  • Nordstrom
  • Octagon
  • The Greenbrier Resort

Instagram Feed

Student Activities is hiring student videographers for Fall 2022! These positions are 15-18 hours a week with a mix of office hours and event coverage. Videographers get to plan, shoot, and edit promo videos for various SA events. They also get to shoot footage at a variety of events to be used in future promotions. Some big events that student workers get to be a part of are Coffeehouse, Block Party, and Homecoming! Samples of videos that our videographers get to work on can be found on Instagram: @libertysa

If you are interested in joining the team apply now at https://jobs.liberty.edu/postings/38480

Check out this fellowship opportunity. Visit the link at the bottom of the graphic to learn more! Applications are due by June 30. ...

Senior Spotlight 2022! 🎓

Robert Locklear graduated this year with a major in Journalism and a minor in Graphic Design. He is hoping to stay in Lynchburg for a while and work at a local news organization. His longtime goal is to go to grad school and move to a big city. Robert's advice to underclassmen is: "If you've got a big idea, go for it! So much of my best work that I'm most proud of was deciding to go after a difficult story or a super challenging project. It's something that teaches you a lot -- when you push your limits you expand your limits. Do the hard things."

Congratulations to Robert and all of our 2022 graduates!

Senior Spotlight 2022! 🎓

Congratulations to Mitchell Longstreth for graduating on Saturday! Mitchell now holds a degree in Integrated Communication and a Business minor. He will be moving from PA to the FL Keys to work at a vacation resort as their Marketing and Media Relations Coordinator. His encouragement to underclassmen here at Liberty is to: “Make sure to apply yourself and work hard, but don’t miss out on the spontaneous adventures with friends. Your time here at Liberty will go very fast, so cherish it.”

Congratulations to Mitchell and everyone else who graduated on Saturday!

Senior Spotlight 2022!🎓

Hala Buck is graduating this week from Digital Media and Journalism: Video Editing. After graduation, she plans to continue her job as a news videographer with ABC13.

She would like to encourage underclassmen to: “take every opportunity to improve their resume and demo reel by pursuing projects outside of class and getting involved with LBX asap! Pursue real clients like it’s your job because one day soon, it will be! The sky is the limit and you can do amazing things if you put yourself out there! Go Flames!!!!”

Congratulations to Hala and all of our 2022 graduates!

Senior Spotlight 2022!🎓William Eckhart is a senior in Digital Media-Video with minors in Audio and Editing. After he graduates, William will be working as a broadcast intern for Samaritan’s Purse in Boone, N.C. He wants to encourage underclassmen to “Just keep going. Sometimes it may be overwhelming, but if you keep putting in your best effort, you’ll get through it just fine”.

Congratulations to William and all DMAJ graduates! Stay tuned for more Senior Spotlights!

Alumna Alert! Meet Brittany Slaughter:

Major: Journalism

Brittany graduated in 2020. Keep reading to find out what she’s been up to since graduating!

Tell me a little about your job: I'm a reporter and fill-in anchor. I am responsible for coming up with story ideas, conducting interviews, writing and editing together interviews and footage I've filmed then reporting on them for our evening shows. When I anchor, I also produce the show.

What is your favorite part of your job? My favorite part is the people that I get to meet and the wide variety of stories that I get to cover. I learn new things daily and get to meet incredible people.

What was your favorite class at Liberty? I really enjoyed the various criminal justice classes that I took. The classes prepared me for covering crime stories and working with law enforcement.

What do you miss most about Liberty? I miss the culture on campus. There is such a safe and joyful feeling on campus that comes from knowing the Lord is so present at Liberty.

Brittany’s advice to current students:
Even if your professor offers extensions on projects and deadlines, do your absolute best to finish your assignments on time. Making deadlines is incredibly important in journalism, if you can get in the habit of honoring them in college you'll be better prepared for your job when you graduate. Ultimately, do the best you can, work hard, pursue truth, and learn to leave your personal bias out of your stories.

This event is happening today in 1315 A & B! Attendees get a copy of his new book for FREE and EXTRA CREDIT for a class! ...

On February 11 and 12, Liberty’s Forensic Speech and Debate Team competed at Shepherd University in Shepherdstown, West Virginia. This was the team’s first opportunity to compete in-person since the onset of the pandemic and they rose to the occasion. The team earned nine individual awards, including three tournament championships, and a team award.

The team’s next competition will be held virtually, February 27.

This past weekend’s awards:
Jenn Berkebile: #1 Prose Interpretation, #4 Prose Interpretation (asynchronous)
Lindsay Anton: #1 After Dinner Speaking, #2 Poetry Interpretation, #2 Poetry Interpretation (asynchronous)
Josh Broome: #1 Extemporaneous Speaking, #3 Parli Speaker, #5 Impromptu Speaking
Hannah Richards: #3 Prose Interpretation
Liberty: #6 Team Sweepstakes

Christmas time is a magical time with friends and family, and yet comes with its share of anxieties. But remember, Proverbs says your good words can fill people with gladness! This week, we encourage everyone to be a present to those around them, to fill them with gladness, and to make this season even more magical.

#encouragementmonday #bibleverse #holidaycheer

Curious about graduate school? STCO 533: Video, Social & Mobile Promotion “explores the creation and use of disruptive video-intensive social and mobile integrated marketing strategies.

This graduate course hones videomaking skills across all platforms, including websites and social media. For more information, visit Liberty’s Master of Arts in Strategic Communication to learn about this course and others in the DCP.

Hey recent alumni, feel free to share your LU experience with us! Check your email to find your personalized link to the survey. #ProudLUAlum ...

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