Strategic & Personal Communication

Study Strategic & Personal Communication at a Christian University

Get the Right Message to the Right Audience

Enter the marketplace with skills that enable you to craft messages and content that resonates with our world.

With hands-on experience and real-client interaction, the Department of Strategic & Personal Communication (SAPC) prepares you for a successful career in the competitive field of communication.

Understand how and where to tell your brand’s story while catching your audiences’ attention across the wide variety of today’s communication channels: social media, digital advertising platforms, top-earned media strategies, and more.

Whatever your calling is, gaining the soft skills needed to effectively communicate and clearly relate to others is essential in the workforce. Communication majors can be found in a variety of career fields, including business, law, medicine, ministry, and the arts.

A Christian Strategic & Personal Communication Experience

Learn from faculty members who embrace their Christian faith and are experienced professionals specializing in many areas such as journalism, social media management, public relations, public speaking arts, crisis communication, interpersonal communication, and mass communication. Our strategic & personal communication programs teach students how they can use media to impact the culture for Christ.

Communications Programs

Bachelor’s Degrees in Communication

Study the marketplace and learn how to craft and deliver effective messages that will ignite action with your target audience through our communication bachelor’s degrees.

Master’s Degrees in Communication

Looking for the next step in your communication career? Enhance your digital tool belt with one of our communication master’s degrees.

Doctoral Degrees in Communication

Take your career to the next level with a Doctoral Degree in Strategic Communications. Enrich your understanding of personal and digital communication as you pursue your Ph.D.

Communication Minors

Prepare for your career with a minor in Communication. Learn about public speaking, communication theories, persuasion, and interpersonal communication strategies.

Communication Certificates

Advance your career with a graduate or post-graduate certificate in Communication that can be completed online.

Current Students

Student Advising
As a junior/senior Communications major you are assigned a faculty advisor to help with questions about your classes, career field, and more.

Internships
Our students have held internships at:

Fox News Channel
The Hershey Company
Verizon Wireless

New Venture Media Group
Prototype Advertising
Altitude Marketing

Thriveworks, Thrive Counseling
Focus on the Family
Orchard Hill Church

Experiential Learning Outside the Classroom

Advertising Team Practicum
Help bring an advertising campaign to life. Hone your creative research and campaign design skills as you prepare your pitch to advertising professionals.

Forensics Team
Be part of an award-winning team of talented and driven students. Sharpen your public speaking skills as you increase your confidence and poise.

Public Relations Student Organizations
Gain practical experience and network in the field of public relations with one of our student-run PR organizations. Become a member of Liberty’s PRSSA Chapter and work directly with real clients through Innovations PR.

Lambda Pi Eta
Join Lambda Pi Eta — an honors society of the National Communication Association. LPE holds several meetings throughout the school year providing great networking opportunities for members.

Featured Faculty

Dr. John Dunkle

Assistant Professor, Strategic and Personal Communication

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Abigail Karl

Instructor, Strategic and Personal Communication

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Dr. Cecil Kramer

Professor, Strategic and Personal Communication

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Dr. Marie Mallory

Department Chair, Strategic and Personal Communication

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Dr. Sheri Parmelee

Associate Professor, Strategic and Personal Communication

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Denise Thomas

Instructor, Strategic and Personal Communication; Forensic Speech Team Coordinator

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Denise Thomas

Instructor, Strategic and Personal Communication; Forensic Speech Team Coordinator

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View All Strategic & Personal Communication Faculty

Explore Strategic & Personal Communications

Persuasion
Learn communication principles and strategies to amplify the growth of an organization’s image. Discover the persuasive application of story-telling and techniques.

Crisis Communication
Study modern crisis communication while you practice gathering and analyzing information. Gain the oral and written communication skills needed to handle crisis situations.

Communication Research
Identify, explore, and measure the factors that surround the field of communication. Challenge yourself to grow in your knowledge of new communication strategies.

Organizational Communication
Understand communication patterns within an organization. Learn what it takes to achieve successful relationships and image-making both inside and outside of an organization.

Media & Culture
Examine the many ways digital communication impacts and influences culture. Learn how to understand and apply new forms of digital media personally and professionally.

Social Media Writing
Successfully write persuasive content for various social media platforms to complement a marketing plan. And discover techniques you can use to build brand loyalty.

Start Your Journey as a Student at Liberty

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What Our Alumni Say

[The National Student Advertising Competition] is the best thing anyone studying strategic communication, digital marketing, or other related areas could do to help prepare them for a career in advertising. I can’t imagine not doing this before I graduated and tried to go into the industry. It really does show you what the industry is like in real life.

Graduate school has really challenged me to grow not only in my academic career but also my professional career. I have been poured into by wonderful faculty members — Dr. Dunkle and Dr. Mallory — who have walked with me through this degree. My time in this program has inspired and equipped me for my future endeavors.

I had inspiring mentors who invested in my development as a researcher and helped me develop as a leader...I believe that the strategic communications major [was] the best fit for my interests — outreach, advertising, engagement, and public engagement — and it has enabled me to accomplish my end goals of working in media and in public relations

Studying at Liberty University was an incredible blessing. Though I always knew I had a passion for writing, it wasn’t until my years at Liberty that I truly discovered how God could use that passion for His glory…My professors continuously challenged me to hold not only every thought, but every part of my editing and reporting process, captive to Christ.

Strategic & Personal Communication Alumni Have Worked at:

Amazon
Fox News
McDonald’s (corporate)
Chick-fil-A (e.g., marketing directors of franchises)

Samaritan’s Purse
Duke University
Lockheed Martin
Christian Broadcasting Network (CBN)

Taco Bell (corporate)
Nordstrom
Octagon
The Greenbrier Resort

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Jan 14

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Recently our faculty and students attended and presented at the Religious Communication Association (RCA) and the National Communication Association (NCA) conferences! 🌟 It was a great opportunity to connect, learn, and showcase their work through insightful presentations and discussions.

Our faculty and students are leading the way in advancing the communication field!

#NCA2024 #NCA #CommunicationExcellence ...