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Strategic & Personal Communication

Study Strategic & Personal Communication at a Christian University

Get the Right Message to the Right Audience

Enter the marketplace with skills that enable you to craft messages and content that resonates with our world.

With hands-on experience and real-client interaction, the Department of Strategic & Personal Communication (SAPC) prepares you for a successful career in the competitive field of communication.

Understand how and where to tell your brand’s story while catching your audiences’ attention across the wide variety of today’s communication channels: social media, digital advertising platforms, top-earned media strategies, and more.

Whatever your calling is, gaining the soft skills needed to effectively communicate and clearly relate to others is essential in the workforce. Communication majors can be found in a variety of career fields, including business, law, medicine, ministry, and the arts.

A Christian Strategic & Personal Communication Experience

Learn from faculty members who embrace their Christian faith and are experienced professionals specializing in many areas such as journalism, social media management, public relations, public speaking arts, crisis communication, interpersonal communication, and mass communication. Our strategic & personal communication programs teach students how they can use media to impact the culture for Christ.


Communication Degrees

Doctoral Degrees in Communication

Take your career to the next level with a Doctoral Degree in Strategic Communications. Enrich your understanding of personal and digital communication as you pursue your Ph.D.

Master’s Degrees in Communication

Looking for the next step in your communication career? Take your digital tool belt to the next level with one of our communication master’s degrees.

Bachelor’s Degrees in Communication

Study the marketplace and learn how to craft and deliver effective messages that will ignite action with your target audience through our communication bachelor’s degrees.


Other Academic Programs in Strategic & Personal Communication

Communication Minors

Prepare for your career with a minor in Communication. Learn about public speaking, communication theories, persuasion, and interpersonal communication strategies.

Communication Certificates

Advance your career with a graduate or post-graduate certificate in Communication that can be completed online.


Got Questions About Your Degree in Strategic Communication?


Experiential Learning Outside the Classroom

Forensics Speech Team

Be part of an award-winning team of talented and driven students. Sharpen your public speaking skills as you increase your confidence and poise.

PRSSA and Innovations PR

Gain practical experience and network in the field of public relations with one of our student-run PR organizations.

Advertising Team Practicum

Help bring an advertising campaign to life. Hone your creative research and campaign design skills as you prepare your pitch to advertising professionals.


Explore Strategic & Personal Communications

Persuasion

Learn communication principles and strategies to amplify the growth of an organization’s image. Discover the persuasive application of story-telling and techniques.

Crisis Communication

Study modern crisis communication while you practice gathering and analyzing information. Gain the oral and written communication skills needed to handle crisis situations.

Communication Research

Identify, explore, and measure the factors that surround the field of communication. Challenge yourself to grow in your knowledge of new communication strategies.

Organizational Communication

Understand communication patterns within an organization. Learn what it takes to achieve successful relationships and image-making both inside and outside of an organization.

Media & Culture

Examine the many ways digital communication impacts and influences culture. Learn how to understand and apply new forms of digital media personally and professionally.

Social Media Writing 

Successfully write persuasive content for various social media platforms to complement a marketing plan. And discover techniques you can use to build brand loyalty.


Where Our Students Have Interned

Learn more about SAPC internships.

  • Fox News Channel—Fox & Friends
  • The Hershey Company
  • Focus on the Family
  • Verizon Wireless (Tampa, Fla.)
  • New Venture Media Group
  • The O League
  • Altitude Marketing
  • Thriveworks, Thrive Counseling
  • Prototype Advertising
  • Orchard Hill Church (Pittsburgh, Pa.)

Where Our Alumni Have Worked

  • Amazon
  • Fox News
  • McDonald’s (corporate)
  • Chick-fil-A (e.g., marketing directors of franchises)
  • Samaritan’s Purse
  • Duke University
  • Lockheed Martin
  • Christian Broadcasting Network (CBN)
  • Taco Bell (corporate)
  • Nordstrom
  • Octagon
  • The Greenbrier Resort

Instagram Feed

This is STCO 422- Leave a message after the beep ☎️🤙 #LibertyCOMS #LibertyDIGI ...

Social media doesn`t stop 😤 #LibertyCOMS #LibertyDIGI ...

Ephesians 4:29 is a great reminder of the importance of positive words! Tag an encouraging friend below who always builds you up 🫶

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As you finish your first week of classes, here is a word of encouragement! Make this the best semester yet!

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As COMS and DIGI majors, we must communicate with wisdom. Our words have influence, and how we choose to use them is up to us!

Have a favorite scripture? Drop it in the comments below!

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Welcome back! Did you miss us? We missed YOU! What class are you most excited about this semester? Share your answer below ⬇️

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Today`s encouragement comes from the Book of James. Listening is such an essential aspect of communicating 🗣️💬

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Happy New Year🎊

Drop your favorite 2023 class memory in the comments below! Already moved on to 2024? Let us know what you are looking forward to back at Liberty!

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Merry Christmas from STCO 422!

Luke 2:11: "For unto you is born this day in the city of David a Savior, who is Christ the Lord."

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Christmas Devotional with Dr. Parmelee! 🎄🎁🦌🎅

Dr. Parmelee shares an insightful devotional from Luke 3 about the story of Mary and Joseph. She emphasizes remembering the reason for the season. We often get so busy with all the gifts and mistletoes without reflecting on why we celebrate Christmas!

What does God want of us? Dr. Parmelee shares that if we answer that question, we will have peace on earth and goodwill towards men.

#LibertyCOMS #LibertyDIGI
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Clearly, Jonah needs to work on his Justin Beiber Christmas song knowledge. Comment down below your favorite Christmas song! 🎄🎶⭐

#LibertyCOMS #LibertyDIGI
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Congratulations to SCOM 420 for great capstone presentations and a strong finish to your academic careers! 🎓

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