Strategic & Personal Communication

Current Students
Get the Right Message to the Right Audience
Enter the marketplace with skills that enable you to craft messages and content that resonates with our world.
With hands-on experience and real-client interaction, the Department of Strategic & Personal Communication (SAPC) prepares you for a successful career in the competitive field of communication.
Understand how and where to tell your brand’s story while catching your audiences’ attention across the wide variety of today’s communication channels: social media, digital advertising platforms, top-earned media strategies, and more.
Whatever your calling is, gaining the soft skills needed to effectively communicate and clearly relate to others is essential in the workforce. Communication majors can be found in a variety of career fields, including business, law, medicine, ministry, and the arts.
A Christian Strategic & Personal Communication Experience
Learn from faculty members who embrace their Christian faith and are experienced professionals specializing in many areas such as journalism, social media management, public relations, public speaking arts, crisis communication, interpersonal communication, and mass communication. Our strategic & personal communication programs teach students how they can use media to impact the culture for Christ.
Communication Degrees
Doctoral Degrees in Communication
Take your career to the next level with a Doctoral Degree in Strategic Communications. Enrich your understanding of personal and digital communication as you pursue your Ph.D.
Master’s Degrees in Communication
Looking for the next step in your communication career? Take your digital tool belt to the next level with one of our communication master’s degrees.
Bachelor’s Degrees in Communication
Study the marketplace and learn how to craft and deliver effective messages that will ignite action with your target audience through our communication bachelor’s degrees.
Other Academic Programs in Strategic & Personal Communication
Communication Minors
Prepare for your career with a minor in Communication. Learn about public speaking, communication theories, persuasion, and interpersonal communication strategies.
Communication Certificates
Advance your career with a graduate or post-graduate certificate in Communication that can be completed online.
Got Questions About Your Degree in Strategic Communication?
Experiential Learning Outside the Classroom
Forensics Speech Team
Be part of an award-winning team of talented and driven students. Sharpen your public speaking skills as you increase your confidence and poise.
PRSSA and Innovations PR
Gain practical experience and network in the field of public relations with one of our student-run PR organizations.
Advertising Team Practicum
Help bring an advertising campaign to life. Hone your creative research and campaign design skills as you prepare your pitch to advertising professionals.
Explore Strategic & Personal Communications
Persuasion
Learn communication principles and strategies to amplify the growth of an organization’s image. Discover the persuasive application of story-telling and techniques.
Crisis Communication
Study modern crisis communication while you practice gathering and analyzing information. Gain the oral and written communication skills needed to handle crisis situations.
Communication Research
Identify, explore, and measure the factors that surround the field of communication. Challenge yourself to grow in your knowledge of new communication strategies.
Organizational Communication
Understand communication patterns within an organization. Learn what it takes to achieve successful relationships and image-making both inside and outside of an organization.
Media & Culture
Examine the many ways digital communication impacts and influences culture. Learn how to understand and apply new forms of digital media personally and professionally.
Social Media Writing
Successfully write persuasive content for various social media platforms to complement a marketing plan. And discover techniques you can use to build brand loyalty.
Where Our Students Have Interned
Learn more about SAPC internships.
- Fox News Channel—Fox & Friends
- The Hershey Company
- Focus on the Family
- Verizon Wireless (Tampa, Fla.)
- New Venture Media Group
- The O League
- Altitude Marketing
- Thriveworks, Thrive Counseling
- Prototype Advertising
- Orchard Hill Church (Pittsburgh, Pa.)
Where Our Alumni Have Worked
- Amazon
- Fox News
- McDonald’s (corporate)
- Chick-fil-A (e.g., marketing directors of franchises)
- Samaritan’s Purse
- Duke University
- Lockheed Martin
- Christian Broadcasting Network (CBN)
- Taco Bell (corporate)
- Nordstrom
- Octagon
- The Greenbrier Resort
Instagram Feed
With the end of the semester comes to a bitter-sweet goodbye to our graduating seniors 🎓
We are so proud of Ethan, Jaí, and Ally, and we know they will represent us well as they move to their next calling! Swipe to read more about these three and their time at LU.
If you are also graduating this May, DM us to be highlighted on our page!
#libertycoms #libertydigi
Say hello to Parker Ridings, a 2022 Cinematic Arts graduate! It was incredible to hear how such a hands-on program gave a student valuable experience in the real world.
Parker said, "Since July of 2021, I’ve done numerous shorts, two TV series, and four feature films, most notably Unsung Hero, A film by the Christian band For King + Country. I can trace all of these opportunities back to that Junior-year project.”
Swipe through to learn more about his time at Liberty.
#alumnihighlight #LibertyCOMS #LibertyDIGI
STUDENT TAKEOVER: Micah is a junior studying Digital Media: Video Editing and Video Production. He is also the content creator for Liberty’s Women’s Lacrosse Team! Check out our stories throughout the day to see what a day in the life of a DIGI student looks like. #LibertyDIGI #LibertyCOMS #StudentTakeover
Meet Taryn! Taryn is a student worker at Career Services as a social media manager. She`s a senior in Strategic Communication with a passion for social media, star wars, and everything to do with movies. If you want to find a job like Taryn, ask around! There are a ton of career opportunities to be found on campus!!
#LibertyCOMS #LibertyDIGI #studentworker
The students working for the Liberty Champion are busy developing content highlighting how Liberty University is training Champions for Christ. Here is what it’s like behind the scenes in the Champion “office!” You can have easy accessibility to the Champion on the Liberty website to gain the newest inside scoop on what is going on at Liberty and in the local community. #LibertyCOMS #LibertyDIGI
“Take a look at where our fellow Digital Media student, @annalunt_ , gets to work! Anna is currently a student worker for campus productions and helps with various media positions during LU sporting events.
Here on campus, we have lots of opportunities and jobs designed to help students get hands-on exposure to camera work and being in the control room. We can’t wait to see more of you take the helm in the future!”