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Strategic & Personal Communication

Study Strategic & Personal Communication at a Christian University

Get the Right Message to the Right Audience

Enter the marketplace with skills that enable you to craft messages and content that resonates with our world.

With hands-on experience and real-client interaction, the Department of Strategic & Personal Communication (SAPC) prepares you for a successful career in the competitive field of communication.

Understand how and where to tell your brand’s story while catching your audiences’ attention across the wide variety of today’s communication channels: social media, digital advertising platforms, top-earned media strategies, and more.

Whatever your calling is, gaining the soft skills needed to effectively communicate and clearly relate to others is essential in the workforce. Communication majors can be found in a variety of career fields, including business, law, medicine, ministry, and the arts.

A Christian Strategic & Personal Communication Experience

Learn from faculty members who embrace their Christian faith and are experienced professionals specializing in many areas such as journalism, social media management, public relations, public speaking arts, crisis communication, interpersonal communication, and mass communication. Our strategic & personal communication programs teach students how they can use media to impact the culture for Christ.

Communication Degrees

Doctoral Degrees in Communication

Take your career to the next level with a Doctoral Degree in Strategic Communications. Enrich your understanding of personal and digital communication as you pursue your Ph.D.

Master’s Degrees in Communication

Looking for the next step in your communication career? Take your digital tool belt to the next level with one of our communication master’s degrees.

Bachelor’s Degrees in Communication

Study the marketplace and learn how to craft and deliver effective messages that will ignite action with your target audience through our communication bachelor’s degrees.

Other Academic Programs in Strategic & Personal Communication

Communication Minors

Prepare for your career with a minor in Communication. Learn about public speaking, communication theories, persuasion, and interpersonal communication strategies.

3+1 Accelerated Communication Degrees

Earn both a bachelor’s and master’s degree in just 4 years. Gain a competitive edge in your career with one of 8 different combinations.

Got Questions About Your Degree in Strategic Communication?

Experiential Learning Outside the Classroom

Forensics Speech Team

Be part of an award-winning team of talented and driven students. Sharpen your public speaking skills as you increase your confidence and poise.

PRSSA and Innovations PR

Gain practical experience and network in the field of public relations with one of our student-run PR organizations.

Advertising Team Practicum

Help bring an advertising campaign to life. Hone your creative research and campaign design skills as you prepare your pitch to advertising professionals.

Explore Strategic & Personal Communications


Learn communication principles and strategies to amplify the growth of an organization’s image. Discover the persuasive application of story-telling and techniques.

Crisis Communication

Study modern crisis communication while you practice gathering and analyzing information. Gain the oral and written communication skills needed to handle crisis situations.

Communication Research

Identify, explore, and measure the factors that surround the field of communication. Challenge yourself to grow in your knowledge of new communication strategies.

Organizational Communication

Understand communication patterns within an organization. Learn what it takes to achieve successful relationships and image-making both inside and outside of an organization.

Media & Culture

Examine the many ways digital communication impacts and influences culture. Learn how to understand and apply new forms of digital media personally and professionally.

Social Media Writing 

Successfully write persuasive content for various social media platforms to complement a marketing plan. And discover techniques you can use to build brand loyalty.

Where Our Students Have Interned

Learn more about SAPC internships.

  • Fox News Channel—Fox & Friends
  • The Hershey Company
  • Focus on the Family
  • Verizon Wireless (Tampa, Fla.)
  • New Venture Media Group
  • The O League
  • Altitude Marketing
  • Thriveworks, Thrive Counseling
  • Prototype Advertising
  • Orchard Hill Church (Pittsburgh, Pa.)

Where Our Alumni Have Worked

  • Amazon
  • Fox News
  • McDonald’s (corporate)
  • Chick-fil-A (e.g., marketing directors of franchises)
  • Samaritan’s Purse
  • Duke University
  • Lockheed Martin
  • Christian Broadcasting Network (CBN)
  • Taco Bell (corporate)
  • Nordstrom
  • Octagon
  • The Greenbrier Resort

Instagram Feed

Meet Taylor Carr!

Taylor is a Strategic Communication major with minors in Journalism and Global Studies, and is passionate about communications and opportunities for connection. Her roles as an RS on South Tower and a marketing coordinator with Liberty’s athletic department allow her to use these skills and continually grow in interpersonal communication.

One of Taylor’s favorite courses was Persuasive Advertising and Storytelling with Dr. Parmelee. “Stories are a big part of our culture and we need to tell them well, especially for marketing.”

Comment below if you know Taylor!

We’re updating our profile picture to remind you just what Liberty’s Department of Strategic and Personal Communication (SAPC) and Department of Digital Media and Journalism (DMAJ) do!

The purpose of SAPC is to prepare students to communicate “the right message to the right audience [and] enter the marketplace with skills that enable you to craft messages and content that resonates with our world.” In whatever media you feel God is leading you to communicate, SAPC prepares you to utilize those skills.

DMAJ similarly prepares students to “tell today’s stories to digital audiences.” Nine different cognates prepare students to share stories in journalism, broadcasting, music, and video in all industries.

Whatever stories God has given you to tell, learn how with Liberty!

Start your week with a reminder that communication is a responsibility and amazing opportunity!

Share with a friend who needs some encouragement and comment any verses that encourage you. #encouragementmonday

Interested in the PR field and communications in general? Then Liberty’s PRSSA club is for you!

This club provides members with workshops on valuable PR skills, opportunities to network with potential employers and mentors, relevant speakers to discuss the current status of the PR field, and even hands-on experience through club committees. Most importantly, they create a community of students who share similar passions and want to grow professionally.

If you are interested in joining or would like more information, head to their Instagram @libertyprssa or check out their website.

#prssa #studentclub #communications #prstudent

A simple reminder that communications is about more than just words!

Comment other Bible verses that encourage you to work for God’s glory!

#lu #encouragementmonday

Your professors want to support you this semester, so here’s how to find them! Stop by Green Hall room 1370 to meet with them, located just past the collab space. ...

Tips to Survive Teams:

Find a study space that works for you. Avoid places with lots of distractions, and try to be out of your bed in time for class (it’s way too easy to fall asleep).
Get dressed and ready for class! Even if you have nowhere to go, feeling put together can help you feel ready for the day.
Grab snacks/water/coffee before class starts. You never know when hunger may strike.
Participate! We know that online classes aren’t the most fun, but this is still your education. Make the most out of it, even in an online format.

#survivingquarantine #teamstips

Let’s take a walk to the 1850s classrooms!

We know that Green Hall can be confusing, so we’re here to help you get where you need to go. Comment below if you’ve ever gotten lost on the way to class!

#lostatLiberty #libertysapc

Dr. Mallory is the Chair for the Strategic & Personal Communication department with over 20 years of experience. Check out our stories for more from Dr. Mallory!

Are you a new student starting this Fall? Visit the link in our bio for more information on all SAPC has to offer.

Yesterday Jason from @909thelight sat down and interviewed @coachhughfreeze for The Walk On Podcast! Click the link in our bio to listen! ...

Interested in learning more about Strategic & Personal Communication or Digital Media & Journalism?

Come stop by our office in Green Hall 1370A or call us at 434-582-2111.

Congratulations to Elizabeth McKeever, Kaleb Lindevaldsen, Cameron Harris, and Moriah Sprinkel for receiving First Place for their project in the annual NRB Convention.

Photo from one of their brainstorming sessions in the ProTools Studio.

Happy Friday!

We miss seeing our students everyday. What are you working on this summer? Let us know in the comments ⬇️

Great work by @theoptimumvideo 👏 ...

Calling all Digital Media students, if you have exceptional projects from this past year please DM us. We want to feature your work on our page! ...