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Strategic & Personal Communication

Study Strategic & Personal Communication at a Christian University

Get the Right Message to the Right Audience

Enter the marketplace with skills that enable you to craft messages and content that resonates with our world.

With hands-on experience and real-client interaction, the Department of Strategic & Personal Communication (SAPC) prepares you for a successful career in the competitive field of communication.

Understand how and where to tell your brand’s story while catching your audiences’ attention across the wide variety of today’s communication channels: social media, digital advertising platforms, top-earned media strategies, and more.

Whatever your calling is, gaining the soft skills needed to effectively communicate and clearly relate to others is essential in the workforce. Communication majors can be found in a variety of career fields, including business, law, medicine, ministry, and the arts.

A Christian Strategic & Personal Communication Experience

Learn from faculty members who embrace their Christian faith and are experienced professionals specializing in many areas such as journalism, social media management, public relations, public speaking arts, crisis communication, interpersonal communication, and mass communication. Our strategic & personal communication programs teach students how they can use media to impact the culture for Christ.


Communication Degrees

Doctoral Degrees in Communication

Take your career to the next level with a Doctoral Degree in Strategic Communications. Enrich your understanding of personal and digital communication as you pursue your Ph.D.

Master’s Degrees in Communication

Looking for the next step in your communication career? Take your digital tool belt to the next level with one of our communication master’s degrees.

Bachelor’s Degrees in Communication

Study the marketplace and learn how to craft and deliver effective messages that will ignite action with your target audience through our communication bachelor’s degrees.


Other Academic Programs in Strategic & Personal Communication

Communication Minors

Prepare for your career with a minor in Communication. Learn about public speaking, communication theories, persuasion, and interpersonal communication strategies.

Communication Certificates

Advance your career with a graduate or post-graduate certificate in Communication that can be completed online. 


Got Questions About Your Degree in Strategic Communication?


Experiential Learning Outside the Classroom

Forensics Speech Team

Be part of an award-winning team of talented and driven students. Sharpen your public speaking skills as you increase your confidence and poise.

PRSSA and Innovations PR

Gain practical experience and network in the field of public relations with one of our student-run PR organizations.

Advertising Team Practicum

Help bring an advertising campaign to life. Hone your creative research and campaign design skills as you prepare your pitch to advertising professionals.


Explore Strategic & Personal Communications

Persuasion

Learn communication principles and strategies to amplify the growth of an organization’s image. Discover the persuasive application of story-telling and techniques.

Crisis Communication

Study modern crisis communication while you practice gathering and analyzing information. Gain the oral and written communication skills needed to handle crisis situations.

Communication Research

Identify, explore, and measure the factors that surround the field of communication. Challenge yourself to grow in your knowledge of new communication strategies.

Organizational Communication

Understand communication patterns within an organization. Learn what it takes to achieve successful relationships and image-making both inside and outside of an organization.

Media & Culture

Examine the many ways digital communication impacts and influences culture. Learn how to understand and apply new forms of digital media personally and professionally.

Social Media Writing 

Successfully write persuasive content for various social media platforms to complement a marketing plan. And discover techniques you can use to build brand loyalty.


Where Our Students Have Interned

Learn more about SAPC internships.

  • Fox News Channel—Fox & Friends
  • The Hershey Company
  • Focus on the Family
  • Verizon Wireless (Tampa, Fla.)
  • New Venture Media Group
  • The O League
  • Altitude Marketing
  • Thriveworks, Thrive Counseling
  • Prototype Advertising
  • Orchard Hill Church (Pittsburgh, Pa.)

Where Our Alumni Have Worked

  • Amazon
  • Fox News
  • McDonald’s (corporate)
  • Chick-fil-A (e.g., marketing directors of franchises)
  • Samaritan’s Purse
  • Duke University
  • Lockheed Martin
  • Christian Broadcasting Network (CBN)
  • Taco Bell (corporate)
  • Nordstrom
  • Octagon
  • The Greenbrier Resort

Instagram Feed

Tag someone that you are thankful for! ...

#MotivationMonday “The Lord wants excellence, and that’s what he asks of us when he gives us a calling. You can make it through the end of the semester—I know you can, because I am.” Hear what Professor Toni Perry and others have to say about finishing the semester strong!

What encouragement or advice would you give? Let us know below!

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Quick questions with COMS featuring Dr. Mallory! #libertycoms #libertydigi ...

Take a tour of the Media Lab and the redesigned Cavern with DIGI student Judah Cooper! #libertycoms #libertydigi ...

That’s 4 votes for Subconnection, 3 for Shake Smart, and 1 for Chick-fil-A. Is that what you would expect?
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We loved having future flames on campus and in our classes for CFAW. Here is what some of our CFAW students had to say! #libertycoms #libertydigi #libertyCFAW ...

Meet our aLUmni, Jason Prill, the man with many hats! Prill has held many roles while a part of Liberty, including student, GSA, and adjunct professor. Watch to learn more about Jason Prill. #digi #communication ...

A couple of weeks ago, Dr. Mallory was one of 13 Communication Professors from across the country invited to attend the McGraw Hill Communication Symposium in Dallas, TX. While there, the attendees were able to collaborate and influence the texts and resources available to Communication Instructors nationwide.

She then met up with Ms. Naylor in New Orleans, LA. Not only did they have a great time presenting their research and findings to fellow educators but brought back some fantastic knowledge to share with co-workers and students! Stay tuned for more on what our faculty are doing to impact the field of communication and advance our school's mission.

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Meet our professors: full house edition!

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#StudentTakeoverTuesday This week, Sydney takes us through a typical school day as a Strategic Communication Major. Check out our stories to see what she has to say! ...

#MotivationMonday “In this is love, not that we loved God, but that He loved us and sent His Son to be the propitiation for our sins. Beloved, if God so loved us, we also ought to love one another.” 1 John 4:10-11 NKJV

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#ThrowbackThursday Do you recognize this teacher from the Strategic and Personal Communication department? See anything in her hair that might give it away?
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Fit check with our Professor of the week, Dr. Parmelee, featuring her signature handmade flowers and color coordinated @talbotsofficial blazers!

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