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Strategic & Personal Communication

Study Strategic & Personal Communication at a Christian University

Get the Right Message to the Right Audience

Enter the marketplace with skills that enable you to craft messages and content that resonates with our world.

With hands-on experience and real-client interaction, the Department of Strategic & Personal Communication (SAPC) prepares you for a successful career in the competitive field of communication.

Understand how and where to tell your brand’s story while catching your audiences’ attention across the wide variety of today’s communication channels: social media, digital advertising platforms, top-earned media strategies, and more.

Whatever your calling is, gaining the soft skills needed to effectively communicate and clearly relate to others is essential in the workforce. Communication majors can be found in a variety of career fields, including business, law, medicine, ministry, and the arts.

A Christian Strategic & Personal Communication Experience

Learn from faculty members who embrace their Christian faith and are experienced professionals specializing in many areas such as journalism, social media management, public relations, public speaking arts, crisis communication, interpersonal communication, and mass communication. Our strategic & personal communication programs teach students how they can use media to impact the culture for Christ.

Communication Degrees

Doctoral Degrees in Communication

Take your career to the next level with a Doctoral Degree in Strategic Communications. Enrich your understanding of personal and digital communication as you pursue your Ph.D.

Master’s Degrees in Communication

Looking for the next step in your communication career? Take your digital tool belt to the next level with one of our communication master’s degrees.

Bachelor’s Degrees in Communication

Study the marketplace and learn how to craft and deliver effective messages that will ignite action with your target audience through our communication bachelor’s degrees.

Other Academic Programs in Strategic & Personal Communication

Communication Minors

Prepare for your career with a minor in Communication. Learn about public speaking, communication theories, persuasion, and interpersonal communication strategies.

Communication Certificates

Advance your career with a graduate or post-graduate certificate in Communication that can be completed online. 

Got Questions About Your Degree in Strategic Communication?

Experiential Learning Outside the Classroom

Forensics Speech Team

Be part of an award-winning team of talented and driven students. Sharpen your public speaking skills as you increase your confidence and poise.

PRSSA and Innovations PR

Gain practical experience and network in the field of public relations with one of our student-run PR organizations.

Advertising Team Practicum

Help bring an advertising campaign to life. Hone your creative research and campaign design skills as you prepare your pitch to advertising professionals.

Explore Strategic & Personal Communications


Learn communication principles and strategies to amplify the growth of an organization’s image. Discover the persuasive application of story-telling and techniques.

Crisis Communication

Study modern crisis communication while you practice gathering and analyzing information. Gain the oral and written communication skills needed to handle crisis situations.

Communication Research

Identify, explore, and measure the factors that surround the field of communication. Challenge yourself to grow in your knowledge of new communication strategies.

Organizational Communication

Understand communication patterns within an organization. Learn what it takes to achieve successful relationships and image-making both inside and outside of an organization.

Media & Culture

Examine the many ways digital communication impacts and influences culture. Learn how to understand and apply new forms of digital media personally and professionally.

Social Media Writing 

Successfully write persuasive content for various social media platforms to complement a marketing plan. And discover techniques you can use to build brand loyalty.

Where Our Students Have Interned

Learn more about SAPC internships.

  • Fox News Channel—Fox & Friends
  • The Hershey Company
  • Focus on the Family
  • Verizon Wireless (Tampa, Fla.)
  • New Venture Media Group
  • The O League
  • Altitude Marketing
  • Thriveworks, Thrive Counseling
  • Prototype Advertising
  • Orchard Hill Church (Pittsburgh, Pa.)

Where Our Alumni Have Worked

  • Amazon
  • Fox News
  • McDonald’s (corporate)
  • Chick-fil-A (e.g., marketing directors of franchises)
  • Samaritan’s Purse
  • Duke University
  • Lockheed Martin
  • Christian Broadcasting Network (CBN)
  • Taco Bell (corporate)
  • Nordstrom
  • Octagon
  • The Greenbrier Resort

Instagram Feed

Exams are over and summer is here! As much as we`re excited to graduate, we hate to go. Best of luck to our friends we`re leaving behind! STCO 422 out!
#STCO422 #LibertyCOMS #LibertyDIGI

Ad Team is a great opportunity to develop team skills and get real world experience in the advertising field. We talked with some members of Ad Team to see why they joined! Intrestred in joing the team next semester? Contact crichard13@liberty.edu. ...

Have you ever rated your professor? We captured live reactions of your LU professors reading reviews on Rate My Professor! Check it Out!
#ratemyprofessor #studentreview #libertyuniversity #LUCOMS #LUDIGI

We decided to do a surprise giveaway on the Montview Lawn for Easter...

While the winner didn’t get to keep the chick, he did get an Easter basket full of candy!

Pay respects in the comments to Jackson and his friends. They were so close to winning, yet so far away!

A special Easter message from our very own Dean Hayes! We pray that you have a restful Easter and take time to reflect on the blessing of Jesus Christ! See you all on Tuesday!
#easter #easterdevotional #eastersunday

The students working for the Liberty Champion are busy developing content highlighting how Liberty University is training Champions for Christ. Here is what it’s like behind the scenes in the Champion “office!” You can have easy accessibility to the Champion on the Liberty website to gain the newest inside scoop on what is going on at Liberty and in the local community. #LibertyCOMS #LibertyDIGI ...

“Take a look at where our fellow Digital Media student, @annalunt_ , gets to work! Anna is currently a student worker for campus productions and helps with various media positions during LU sporting events.

Here on campus, we have lots of opportunities and jobs designed to help students get hands-on exposure to camera work and being in the control room. We can’t wait to see more of you take the helm in the future!”

“Aaaand we’re back from Spring Break…

We all had some major Spring Break adventures,but we’re READY for the home stretch of the semester!

6!! More!! Weeks!! #Springbreak23 #LibertyCOMS #LibertyDIGI”

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