Why should you care about how you name JPGs, PDFs, and other files used on your web pages? Because doing it the right way helps avoid problems and can actually improve the value of your web pages.
Proper file naming involves using appropriate keywords – descriptive words or phrases someone might search for – and avoiding spaces and special characters.
When you fail to follow these rules, you get file names that look like this:
Web browsers replace spaces in filenames with “%20,” making it difficult for humans to read. Running words together is not as difficult for humans to read, but search engines can’t distinguish individual words that have no separator.
But both humans and search engines can read this neat and tidy name:
If you have PDFs that you replace each year, here’s one more tip to keep your file manager neat and tidy: don’t include the date in your PDF filename. Instead, put the date in the document itself – in the header, footer, or even the title.