MA Professional Comm. – Promotional and Video Comm.
Study How to Get Your Message Out with an MA in Professional Communication – Promotional and Video Communication Degree
Communications is a field that can cross over into multiple job markets. Whether you want to become a leader in a business or nonprofit or the head of a creative team in a marketing company, our Master of Arts (MA) in Professional Communication – Promotional and Video Communication degree can help you prepare. In this program, you can develop skills in the areas of investigative storytelling and video analysis as well as print media, video, and digital media storytelling for use in professional contexts.
Professional communication skills can be applied to a wide variety of positions in the job market. Studying how to utilize industry equipment and the various types of media available is just the start. You can also learn how to conduct the research necessary to make your campaigns more successful than others. Understanding your audience and how to make the biggest impact in a short amount of time is key to successful video promotion.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Liberty University is accredited by SACSCOC
Highlights
Highlights of Our Professional Communication – Promotional and Video Production Master’s Degree
Train in a Program Built for Real-World Impact
Liberty’s Master of Arts in Professional Communication is more than a degree, it’s a launchpad for your career. This program is rooted in experiential learning, giving you hands-on training that can help prepare you for the dynamic world of professional communication. You’ll engage with real projects, sharpen your skills, and graduate with the kind of confidence that comes from doing, not just studying.
Work with Industry-Level Equipment and Resources
As a student in the School of Communication and the Arts, you’ll have access to over $1 million in state-of-the-art equipment and facilities. From radio and television studios to professional editing suites and production labs, you’ll train with the same tools used by leading communication professionals, because excellence begins with preparation.
Build a Portfolio That Tells Your Story
Your time at Liberty can help you create more than memories and help you build a portfolio that opens doors. Whether you’re producing content for our on-campus sports network, managing client promotional campaigns, or contributing to our student-run public relations firm and newspaper, you’ll graduate with a body of work that showcases your skills to future employers.
Develop the Skills Employers Are Looking For
This degree is designed to help you thrive in a wide range of communication roles. You can gain both hard and soft skills, from strategic messaging and digital content creation to leadership, collaboration, and ethical decision-making. These are the skills that can help you stand out and become a valuable asset to any team.
Career Potential
What Can You Do with an MA in Professional Communication – Promotional and Video Communication?
Liberty University’s Master of Arts in Professional Communication with a specialization in promotional and video communication can help prepare you for the following occupations:
- Advertising director
- College instructor
- Communication consultant
- Content manager
- Director of communication
- Marketing director
- Nonprofit development director
- Promotions manager
- Researcher
- Social media manager
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our Master’s in Professional Communication – Promotional and Video Communication Degree?
Liberty’s Master of Arts in Professional Communication degree examines theories, research, and current trends in the field of communication. You will also explore the study and practice of research design. You can gain an understanding of how to interpret information and evaluate the effectiveness of strategies used in the communication field.
The promotional and video communication specialization allows you to focus on the areas that may be beneficial as you pursue your professional goals. You can gain the skills to write a hard-hitting and impactful investigative story. You can also learn how to craft social media posts that can give your client or organization a competitive advantage. Other skills you can gain involve telling stories through various media and blending those stories together for an effective campaign in today’s world of digital advertising. Additionally, the elective credit hours provide you with the opportunity to customize this degree even more.
The knowledge you gain will be synthesized in either a final thesis or project – which can challenge you to answer practical research questions and respond to ethical issues of interest to scholars in the communication field. This can be a professional goal or personal interest that may benefit your fellow professional communicators and help you make your mark on this exciting field.
Additional Degree Information
Featured Promotional and Video Communication Courses
COMS 526 – Investigative Storytelling
STCO 533 – Video, Social, and Mobile Promotion
STCO 546 – Effective Media Analysis
STCO 658 – Strategic Communication Campaigns for the Digital Age
Degree Information
- This program falls under the School of Communication and the Arts
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 50% of the degree total
BENEFITS
Why Choose Liberty’s Promotional and Video Communication Degree?
Gain the Skills Employers Actually Want
In today’s fast-paced communication landscape, it’s not enough to simply know the basics; you need to be prepared for what’s coming next. Liberty’s MA in Professional Communication is designed to help equip you with both technical expertise and interpersonal effectiveness. You’ll explore the latest theories, tools, and strategies while learning how to apply them in real-world situations, all through the lens of a Christian worldview.
Build Connections That Advance Your Career
Success in communication is often about who you know, and Liberty helps you make the right connections. From day one, you’ll have access to a wide network of experienced faculty, industry-active alumni, and professional organizations. Many of our graduates land full-time roles shortly after completing their degrees, thanks in part to the relationships they build here.
Train for a Career That Makes an Impact
This program is more than academic, it’s practical. You’ll be challenged to develop both hard and soft skills, preparing you to lead, collaborate, and communicate with confidence in a variety of professional settings. Whether you’re managing strategic messaging or presenting data to stakeholders, you can be ready to contribute meaningfully in any organization.
Step Into a Legacy of Excellence
Liberty’s commitment to academic quality has helped students step into impactful careers with top-tier employers. Our graduates have earned roles at companies like Genworth, Amazon Web Services, Kate Spade, and the Wounded Warrior Project. With the right preparation and the support of our professional network, you can follow in their footsteps or blaze your own trail.
Admissions
How Do You Become a Master’s in Promotional and Video Communication Student?
Every application is reviewed on a case-by-case basis, and all applicants must submit the following documents and meet the minimum requirements for admission:
- Admission application
- Official transcripts showing a regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA for admission in good standing
- Self-certification form (for students who are in the final term of their bachelor’s degree)
- Current Liberty undergraduate students seeking preliminary acceptance into a graduate program must complete a degree completion application through their ASIST account
Have Questions?
We’ll make sure you have the information you need to take your next step.