BS in Strategic Communication – Social Media Management
Get on Track to Landing Your Dream Job in Social Media and Digital Advertising
Imagine yourself working for one of the top ad agencies in the country. You meet with elite clients and act as a liaison between them and your creative team. Working as a well-oiled team, you complete the project and deliver the strategy to your enthused client. If this type of team-oriented, fast-paced, creative-driven environment excites you, our social media management degree is a great choice.
Now is your chance to get started on the path to a rewarding future in social media, digital advertising, or public relations. Liberty offers a Bachelor of Science (BS) in Strategic Communication – Social Media Management to help you get the tools to start your journey.
Our program can help you develop customer relationship strategies to build consumer loyalty. As an on-campus Liberty student, you can access audio and video production equipment to create powerful content. By understanding the emerging social media, digital, and technology trends while gaining hands-on experience, you can show employers a wide range of communication skills that will make you extremely useful. Your future in advertising, branding, and content creation is just a degree away.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Liberty University is accredited by SACSCOC
Highlights
Highlights of Our BS in Social Media Management Degree
Gain Hands-On Media Experience
Build your professional portfolio while working in our radio and television studios, on-campus sports network, client promotional projects, student-run public relations firm, and school newspaper.
Cutting-Edge Technology
Gain hands-on experience using over $1 million in state-of-the-art equipment and facilities designed to help prepare you for the world of social media management.
From professional-grade production studios to cutting-edge digital marketing tools, you’ll have access to the latest technology to sharpen your skills and enhance your creativity.
Faith-Based Media Training
As a nonprofit, Christian university, we aim to help train the next generation of media professionals with unshakable ethics in the Christian faith.
Gain Industry-Recognized Certifications
Enhance your skills and stand out in the competitive media industry by pursuing professional certifications in software programs like Avid, Adobe, and DaVinci.
Career Potential
What Can You Do with a Strategic Communication – Social Media Management Bachelor’s?
Liberty University’s Bachelor of Science in Strategic Communication with a specialization in Social Media Management can help you prepare to pursue the following occupations:
- Advertising manager
- Communication manager
- Customer relationship manager
- Public relations manager
- Social media marketing manager
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our Social Media Management Degree?
Our strategic communication degree program emphasizes experiences, which means you can work with real clients while pursuing your degree. The major-specific courses in the program focus on practical applications in social media strategy, persuasive advertising, powerful storytelling, and loyalty programs while also studying best practices for communication management and promotional tactics.
With a specialization in social media management, you can explore various social media platforms and how to incorporate a digital strategy into a business plan. Discover tactics specific to each unique channel to deliver content in the right place, at the right time, and to the right audience.
Our strategic communication degree also includes journalism and graphic design courses to develop your skill set further. As a communications professional, you may find it beneficial to have a firm grasp of writing and designing pieces for media.
Featured Social Media Management Courses
JOUR 356 – Social Media Writing
STCO 348 – Strategic Social Media
STCO 422 – Social Media Development
STCO 462 – Using the Social and Digital Future
Degree Information
- This program falls under the School of Communication and the Arts
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 75% of the degree
BENEFITS
Why Choose Liberty’s Strategic Communication – Social Media Management Degree?
Prepare for Your Journey
At Liberty University, we believe your degree should prepare you for more than just a job – it should launch you into a fulfilling journey. That’s why our social media management degree within the strategic communication program focuses on real-world applications and current industry trends. Whether you’re headed for corporate marketing, nonprofit outreach, or creative entrepreneurship, our program is designed to help you get started.
Work with Real Clients
Get hands-on experience using state-of-the-art audio and video equipment, guided by professors who are active leaders in the communication industry. Our students work with real clients from diverse fields – from symphonies and aviation to political campaigns. You can often choose clients based on your interests, allowing you to specialize and build a portfolio of work that showcases your social media management skills.
Join a Network of Graduates
Liberty alumni have launched careers with top organizations such as Amazon, FOX News, and Nordstrom. Social media management grads are working in their dream roles with major brands like Chick-fil-A, Coca-Cola, Taco Bell, and McDonald’s. Others are leading PR for U.S. Congress or working in merchandising for companies like Vera Bradley – proof that your future can start here.
Partner with a Program That Invests in You
At Liberty, we’re as passionate about your field as you are. We offer personalized internship placements, mentorship from professionals, and strong networking opportunities tailored to your goals. With Liberty’s strategic communication bachelor’s degree, you can prepare to make a lasting impact in the world of social media.
Admissions
How Do You Become a BS in Strategic Communication – Social Media Management Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.
Have Questions?
We’ll make sure you have the information you need to take your next step.