Take the First Step Towards a Rewarding Career in Communications with Liberty
Are you interested in becoming a transmedia storyteller, a persuasive communicator, and a strategic social media specialist? To be successful in these areas, you need the proper skill set to develop these qualities and open doors to an innovative career in communications. Let us help!
Our strategic communication bachelor’s degree is designed as a hands-on and career-focused program. Your professors are working professionals in the industry and use curriculum centered on current issues and trends in the market. As a student, you will work with real clients, design public relations campaigns, advertising and social media packages, event planning strategies, and crisis management plans.
Gain confidence in writing, speaking, and innovative thinking. Wherever you end up in the communication career field, you will find that these skills are invaluable to your success. Whether you want to become an advertising manager at a major agency, or you want to open your own public relations consulting firm, let us come alongside you and help your ambitions become your reality.
Why Choose Liberty’s Strategic Communication Degree?
Pursuing a college degree is a major investment in your future! We want to make the journey as worthwhile and beneficial for you as possible. Our strategic communication bachelor’s degree has all of the opportunities you need to become an industry leader in social media management, advertising, public relations, customer relations, and communication management.
You have probably heard the phrase, “It’s not what you know; it’s who you know.” While this isn’t always applicable, networking is a major component of success for most graduates. That’s why we promote innovative student organizations, competitions, and events that will develop your connection with peers, professors, and industry professionals during your time as a student. These relationships will open the door to a multitude of experiences and career prospects.
Some of the opportunities for networking as a Liberty strategic communication student include the following:
- Get involved with Public Relations Student Society of America (PRSSA), our student-run organization for emerging public relations professionals.
- Join Innovations PR to get hands-on experience through business-client relationships. Meet with your group’s specific client to create stunning promotional materials, graphics, branding packages, and event management that you can brag about on your résumé!
- Take your skills to the next level with our Ad Team. You will work with your peers to create an integrated marketing campaign for a corporate client and present it before a panel of industry executives in the National Student Advertising Competition (NSAC).
What Will You Learn in Our B.S. in Strategic Communication?
Our strategic communication degree program emphasizes experiential learning, which means your professors will have you working with real clients. The major-specific courses in the program will focus on practical applications in social media strategy, persuasive advertising, powerful storytelling, and loyalty programs. Learn best practices for communication management and promotional tactics. As a strategic communication major, you will also develop crucial public relations skills.
Our curriculum also includes a journalism course and a few graphic design courses to develop your skill set further. As a professional in the communication industry, it will be very beneficial to have a strong grasp on writing and designing pieces for media. The well-rounded aspect of this degree will make you stand out to future employers!
View the Degree Completion Plan, and check out our featured courses below to learn more about what you’ll be studying!
Here’s what you’ll learn:
- This course provides a survey of mass communication media formats and writing techniques from news for print and broadcast, to advertising and public relations.
- The course is designed to enhance the appreciation of the mass communication professional as well as provide an understanding of the basic techniques used by the professional to inform and/or persuade audiences.
- You will write news stories, produce copy for broadcast news, create an advertising package, and develop a public service announcement.
STCO 346 – Persuasive Advertising and Storytelling
Here’s what you’ll learn:
- This course focuses on the communication principles and communication strategies that augment growing the image of an organization, and its products.
- Emphasizes the persuasive application of story-telling and narrative communication techniques.
STCO 357 – Public Relations and Promotion Tactics
Here’s what you’ll learn:
- This course provides students with a broad understanding of and ability to apply promotional and public relations techniques in a digitally mediated world.
- Emphasis is on experiential application of specific techniques across multiple media and channels.
This course in organizational public relations provides students with the strategic ability to communicate with the affiliated parts of an organization critical to successful relationships and image-making.
Our B.S. in Strategic Communication: Social Media Management will provide you with the tools and training you need to create effective social media content across all platforms.
View the Degree Completion Plan.
- JOUR 356: Social Media Writing
- STCO 422: Social Media Development
- STCO 462: Using the Social and Digital Future
- STCO 487: Agency/Field Projects
Our B.S. in Strategic Communication: Strategic Communication (this page) will provide you with the tools and training you need to work with real clients, design public relations campaigns, advertising and social media packages, event planning strategies, and crisis management plans.
View the Degree Completion Plan.
- JOUR 225: Media Writing
- STCO 346: Persuasive Advertising and Storytelling
- STCO 357: Public Relations and Promotion Tactics
- STCO 372: Employee and Organizational Communication
Highlights of Our Strategic Communication Degree
Our strategic communication bachelor’s degree is offered by our School of Communication and the Arts. As a student of this department, you will receive the following benefits:
- Our curriculum focuses on experiential and hands-on learning.
- Learn and train with over $1 million in state-of-the-art equipment and facilities!
- Build your professional portfolio while working in our radio and television studios, an on-campus sports network, client promotional projects, and our student-run public relations firm and school newspaper.
- Our degrees are career-focused. All of our instructors have both academic and professional credentials with many of them working in their field as they teach! Be confident that you are getting an excellent education taught by current industry professionals.
- Our degrees stress integrity. As a nonprofit, Christian university, we aim to help raise the next generation of media professionals with unshakable ethics grounded in the Christian faith.
Strategic Communication Bachelor’s Degree Information
- Total credit hours: 120-126
- Transfer in up to 75% of your total degree
- This program falls under the School of Communication and the Arts
- View the Degree Completion Plan
- Check out our course catalog
Career Opportunities for Strategic Communication Graduates
Liberty University’s Bachelor of Science in Strategic Communication prepares you for the following occupations:
- Advertising manager
- Communication manager
- Customer relationship manager
- E-Business specialist
- Public relations manager
- Social media marketing manager
- Web strategies specialist
Admission Requirements for Undergraduate Degrees
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- SAT, ACT, or CLT scores (Liberty University is offering test-optional admission for Spring, Summer, and Fall 2021 applicants)
- Admission essay
*Note that additional documentation may be requested by the admission committee after your application has been received.