Bachelors In Sport Management Sport Communication And Public Relations
Credit Hours
Years (Avg.)
Class Type
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Jan 15, 2024

Connect Fans to Their Favorite Sports with Our Bachelor of Science in Sports Management – Communications and Public Relations Degree

Our Bachelor of Science in Sports Management – Sports Communications and Public Relations degree program teaches you the skills you need to create effective communication strategies for any sports-related organization. In this degree, you will have the opportunity to gain hands-on experience in sports communication through our own NCAA sports broadcasts on ESPN 3, in addition to internships available across the country.

Accredited by the Commission on Sport Management (COSMA), our bachelor’s in sports management degree with a specialization in sports communications and public relations is a practical, communications-based program that prepares you to lead in the sports industry with excellence and integrity.

At Liberty, our mission is to prepare you to impact the world for Christ, wherever God calls you. We believe in combining a dedication to excellence with a quality education that emphasizes biblical values. You want to use your bachelor’s of sports communications and public relations degree to achieve great things, and we can help you do it all to the glory of Christ.

Award-Winning Campus

At Liberty, you’ll find an affordable, high-quality education that equips students like you for the real world. Our commitment to excellence helped us rank among’s Top 3 college campuses in America. Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.

Niche Best Colleges

Why Choose Liberty’s Bachelor’s Degree in Sports Management?

At Liberty University, our sports management program not only offers a variety of opportunities for professional development but also provides a community that encourages and supports you throughout your bachelor’s degree program. Your professors and classmates will know you by name, pray for you, and mentor you, so you, in turn, can reach out to others.

Our bachelor’s of sports management in communications and public relations degree offers a unique experience demonstrating what it means to have a Christian academic community helping you reach your goals and achieve excellence.

COSMA Accreditation Badge

As one of the largest residential Christian colleges in the nation, we have the resources you need to make the most of your bachelor’s degree. With programs like our Washington Fellowship, you can gain hands-on experience through exciting internship opportunities without postponing your graduation date. For our students who excel, we provide additional support and community through our Honors and Eagle Scholars programs, so you can develop your leadership skills and make the most of your academic achievement.

What Will You Learn in Our B.S. in Sports Communications and Public Relations Degree Program?

In our bachelor’s in sports management degree with a specialization in sports communications and public relations, you will learn how to use media writing, technology, and communication strategies to help your sports organization reach a broader audience. Your sports communications classes will teach you how to craft messages that captivate and engage a broad audience, regardless of the sport or organization you choose to represent.

Because hands-on experience is essential, our bachelor’s in sports management and communications degree requires several internships, building your resume as you test your skills through real-world communications and public relations challenges.

Featured Courses

JOUR 225 – Media Writing

Here’s what you’ll learn:

  • This course provides a survey of mass communication media formats and writing techniques from news for print and broadcast to advertising and public relations.
  • The course is designed to enhance the appreciation of the mass communication professional as well as provide an understanding of the basic techniques used by the professional to inform and/or persuade audiences.
  • Students will write news stories, produce copy for broadcast news, create an advertising package, and develop a public service announcement.

SMGT 330 – Sport Communication Technology

Here’s what you’ll learn:

  • This course teaches the technical expertise you need to be successful and marketable in sport public relations.
  • You will develop proficiency in sport industry related technologies such as organizational media production programs, persuasive media platforms, and social media.

SMGT 430 – Sport Media Strategies

Here’s what you’ll learn:

  • Sport Media Strategies is designed as a capstone course for the Communications and Public Relations Cognate.
  • Heavy emphasis is given to the application of sport public relations technologies and strategies including promotional media, media relations tactics, public relations campaigns, and high-level public relations responsibilities related to sport information.

STCO 348 – Strategic Social Media

Here’s what you’ll learn:

  • In this class, you will learn how social media strategies, platforms, and tactics can help meet organizational growth objectives.
  • Extensive focus is given to interactive sessions and team problem-solving exercises.
Degree Information
Admission Requirements

Highlights of Our Bachelor’s in Sports Communications and Public Relations Degree Program

  • In our sports communications and public relations bachelor’s degree program, you will learn from innovative educators who are industry leaders.
  • You will have opportunities to gain real-world experience with our NCAA Division I programs and 39 club sports teams.
  • Each semester, you will have the opportunity to attend professional development sessions with our full-time internship coordinator, who will provide you with one-on-one support throughout the internship selection process.
  • Our sports management program is accredited by the Commission on Sport Management Accreditation (COSMA).
  • Our B.S. in Sports Management degree program produces graduates of distinction who have earned internships with the MLS National Sales Center and full-time positions with the Florida Panthers, Wake Forest University, the North Carolina High School Athletic Association, and as an account executive with the Portland Timbers.

Our Bachelor’s of Sports Management in Communications and Public Relations Degree Information

  • Residential
  • 120 total credit hours
  • You may transfer in up to 75% of your total degree
  • This bachelor’s degree program falls under our School of Business
  • Download and review our bachelor’s of sports communications’ Degree Completion Plan
  • Find more information about our bachelor’s degree in sports management program in our School of Business course catalog

Career Opportunities for Our B.S. in Sports Communications and Public Relations Graduates

  • Sports advertisement
  • Sports commentator
  • Sports media education
  • Sideline reporter
  • Professional athlete promotion

Admission Requirements for Undergraduate Degrees

Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:

  • Admission application
  • Official high school transcripts
  • Official college transcripts (if applicable)
  • Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
  • Admission essay

*Note that additional documentation may be requested by the admission committee after your application has been received.