BS in Sport Management –
Sport Communication and PR
Connect Fans to Their Favorite Sport with Our Bachelor of Science in Sport Management – Communications and Public Relations Degree
Our Bachelor of Science (BS) in Sport Management – Sport Communications and Public Relations (PR) degree program can teach you how to create communication strategies for any sport-related organization. In this degree, you have the opportunity to gain hands-on experience in sport communication through our own NCAA sport broadcasts on ESPN 3, in addition to internships available across the country.
Accredited by the Commission on Sport Management (COSMA), our bachelor’s in sport management degree specializing in sport communications and public relations is a practical, communications-based program that prepares you to lead in the sport industry with excellence and integrity.
At Liberty, our mission is to help prepare you to impact the world for Christ, wherever God calls you. We believe in combining a dedication to excellence with a quality education emphasizing biblical values. You want to use your bachelor’s of sport communications and public relations degree to achieve great things, and we can help you do it all to the glory of Christ.
Credit Hours
View CoursesNext start date: Aug 18, 2025
COSMA Accredited
Highlights
Highlights of Our BS in Sport Communication and PR Degree
Champions of the Field
Our BS in Sport Management degree program produces graduates of distinction who have earned internships with the MLS National Sales Center and full-time positions with the Florida Panthers, Wake Forest University, the North Carolina High School Athletic Association, and as an account executive with the Portland Timbers.
Internship Guidance
Each semester, you can attend professional development sessions with our full-time internship coordinator, who can provide you with 1-on-1 support in the internship selection process.
Real-World Training
By working directly with Flames athletics and club sport teams, you can gain hands-on experience that builds practical skills and helps to prepare you for a future career in sport management.
Cutting-Edge Technology
As a residential student at Liberty, you can gain hands-on experience with state-of-the-art technology labs and digital tools, allowing you to master industry-standard equipment and explore emerging media formats that prepare you for your future in today’s dynamic digital world.
Career Potential
What Can You Do with a BS in Sport Communications and Public Relations?
Liberty University’s Bachelor of Science in Sport Management with a specialization in Sport Communications and Public Relations can help you prepare to pursue the following occupations:
- Sport advertisement
- Sport commentator
- Sport media education
- Sideline reporter
- Professional athlete promotion
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our BS in Sport Communications and Public Relations Degree Program?
In our bachelor’s in sport management degree with a specialization in sport communications and public relations, you can explore how to use media writing, technology, and communication strategies to help your sport organization reach a broader audience. Your sport communications classes can teach you how to craft messages that captivate and engage a wide audience, regardless of the sport or organization you choose to represent.
Because hands-on experience can be helpful, our bachelor’s in sport management and communications degree requires several internships. Build your résumé by testing your skills through real-world communications and public relations challenges.
Featured BS in Sport Management – Sport Communication and Public Relations Courses
JOUR 225 – Media Writing
SMGT 330 – Sport Communication Technology
SMGT 430 – Sport Media Strategies
STCO 348 – Strategic Social Media
Degree Information
- This program falls under the School of Business
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 75% of the degree
BENEFITS
Why Choose Liberty’s Bachelor’s Degree in Sport Management?
Supportive Christian Academic Community
At Liberty University, our sport management program not only offers a variety of opportunities for professional development but also provides a community that encourages and supports you throughout your bachelor’s degree program. Your professors and classmates can pray for you and mentor you.
A Unique Degree with Purpose
Our bachelor’s of sport management in communications and public relations degree offers a unique experience demonstrating what it means to have a Christian academic community helping you reach your goals and achieve excellence.
Resources to Help You Thrive
As one of the largest residential Christian colleges in the nation, we have resources to help you make the most of your bachelor’s degree. With programs like our Washington Fellowship, you can gain hands-on experience through exciting internship opportunities.
Programs That Empower High Achievers
For our students who excel, we provide additional support and community through our Honors and Eagle Scholars programs so you can develop your leadership skills and make the most of your academic achievement.
Admissions
How Do You Become a Bachelor’s in Sports Communications and Public Relations Degree Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.
Have Questions?
We’ll make sure you have the information you need to take your next step.