BSBA in Digital Marketing and Advertising
Discover Your Unique Expertise in Digital Marketing with Liberty’s BSBA in Digital Marketing and Advertising
The goal of any good marketer is to meet the needs of the consumer and increase overall customer retention. Our Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising can help provide you with training in the methods, industry trends, and best practices you can take with you in this growing field!
Throughout this degree, you will study principles in web analytics, site optimization, and conversion strategies vital to today’s digital marketing economy. Become a valuable member of any corporation as you use your new knowledge to drive sales and increase customer retention. Study social media trends and electronic commerce between businesses and consumers.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Among only 3% of business schools worldwide to receive ACBSP accreditation
Highlights
Highlights of Our BSBA in Business Administration Programs
Trusted Accreditation
Our School of Business is proud to be among the elite 3% of business schools worldwide to achieve ACBSP accreditation.
This prestigious recognition reflects our dedication to providing a high-quality, rigorous education that meets global standards for business excellence.
Experience World-Class Facilities
Our 78,000-square-foot School of Business building provides you with a simulated stock trading room with New York Stock Exchange display boards.
Also available to you is a 2,000-square-foot Entrepreneurship Center for Innovation, our Center for Cyber Excellence and Center for Financial Literacy, and information technology labs and a networking and data center.
Accelerate Your Business Degree
Explore our 3+1 Accelerated Business Program, where you can earn both your bachelor’s and master’s degrees in just 4 years.
This innovative program allows you to fast-track your education and advance your career goals more quickly.
Explore Student Organizations
Join our business-related student clubs, organizations, and honor societies to enhance your college experience.
These opportunities allow you to connect with peers, develop leadership skills, and build your professional network.
Career Potential
What Can You Do with a BS in Business Administration – Digital Marketing and Advertising?
Liberty University’s Bachelor of Science in Business Administration (BSBA) and Data Analysis with a specialization in Digital Marketing and Advertising can help prepare you to pursue the following occupations:
- Advertising executive
- Developer
- Digital marketer
- Promotions manager
- Social marketer
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our BSBA –Digital Marketing and Advertising Program?
Develop skills in market research, digital marketing, and advertising. Study how to critically analyze consumer needs and preferences as you attract, convert, and retain customers through digital content.
In addition to your digital marketing specialty courses, all of our business administration degrees contain a core curriculum in the overarching business field. These foundational classes include general business, accounting, finance, and marketing in domestic and international marketplaces.
Featured BSBA – Digital Marketing and Advertising Courses
BUSI 331 – Marketing Research
BUSI 436 – Digital Marketing in a Virtual World
BUSI 439 – Conversion and Optimization
BUSI 442 – Customer Retention Through Digital Marketing
Degree Information
- This program falls under the School of Business
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 75% of the degree total
BENEFITS
Why Choose Liberty’s BSBA in Digital Marketing and Advertising?
Holistic Program Design
Liberty University’s Digital Marketing and Advertising program is crafted for students aiming to develop academically, spiritually, and practically for a successful career in the business field. The curriculum integrates rigorous academic training with opportunities for spiritual growth and real-world application.
Networking and Innovative Spaces
While pursuing your degree, you’ll have opportunities to network with peers and professionals through student organizations specific to your major. Additionally, you’ll have access to state-of-the-art facilities like the 2,000-square-foot Entrepreneurship Center for Innovation, which helps foster creativity and collaboration.
Practical Experience Through Internships and Capstone Projects
Gain real-world experience by participating in internships and capstone projects. These opportunities allow you to apply your knowledge in practical settings, giving you the chance to enhance your resume and prepare for the business world.
Spiritual Development and Community Engagement
Develop spiritually through on-campus community life groups, Convocation, and support from LU Shepherd staff who are committed to praying for you by name. These experiences aim to nurture your faith and integrate it with your academic journey.
Admissions
How do You Become a BSBA in Digital Marketing and Advertising Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.
Have Questions?
We’ll make sure you have the information you need to take your next step.