BSBA – Communications
Become a Leader Known for Integrity and Innovation
Interested in a business degree that has creative opportunity? Are you looking for a degree that can apply to any discipline or professional setting? A degree in communications may be the perfect path towards your career goals. Our Bachelor of Science in Business Administration (BSBA) and Data Analysis – Communications specialization is designed to give you written and verbal skills to help you become a persuasive communications professional!
As a nonprofit Christian university, our goal is to Train Champions for Christ. We have an experienced team of professors who are excited to invest in your future. Let us help you combine your passion for communications with your desire to find God’s path for your life by pursuing our bachelor’s degree in business administration with a focus in communications.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Among only 3% of business schools worldwide to receive ACBSP accreditation
Highlights
Highlights of Our BSBA – Communications Degree
Top-Tier Accreditation
Liberty University’s School of Business is proud to be among only 3% of business schools worldwide to earn ACBSP accreditation – a mark of excellence that reflects our commitment to our academics.
Opportunities With Your Future in Mind
You’ll complete both internship and capstone courses designed to give you firsthand experience in your field – helping you graduate with the knowledge and confidence to step into your career.
Want to fast-track your future? Our 3+1 Accelerated Business Program allows you to earn both your bachelor’s and master’s degrees in just 4 years – saving you time and money while advancing your career path.
State-of-the-Art Facilities
Our 78,000-square-foot School of Business includes resources designed to give you a competitive edge.
It includes a simulated stock trading room featuring New York Stock Exchange display boards, a 2,000-square-foot Entrepreneurship Center for Innovation, our Center for Cyber Excellence and Center for Financial Literacy, information technology labs, and a networking and data center.
Student Life and Professional Development
Boost your résumé and build valuable connections through our business-focused student clubs, organizations, and honor societies – all of which offer leadership opportunities, events, and networking.
Career Potential
What Can You Do with a Bachelor’s Degree in Business Administration – Communications?
Liberty University’s Bachelor of Science in Business Administration (BSBA) and Data Analysis – Communications can help prepare you to pursue the following occupations:
- Advertising and public relations
- Business marketing
- Brand management
- Communications management
- Consulting
- Corporate communications
- Event management
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our BSBA – Communications Program?
Our BS in Business Administration with a specialization in communications will develop your core understanding of the rules, signs, and social structures used to convey and receive meaning through communication.
As you work through the program, you will study communications-specific courses like media writing, strategic communications, and persuasion in media and culture. You will also examine social and mobile strategies of an effective industry leader.
In addition to your communications-focused courses, our business administration degrees contain a common core in the business field. These foundational classes include general business, accounting, finance, and marketing in domestic and international marketplaces.
Featured Bachelor of Science in Business Administration (BSBA) and Data Analysis – Communications Courses
JOUR 225 – Media Writing
SCOM 110 – Media and Culture
SCOM 345 – Persuasion
STCO 307 – Strategic Communication
Degree Information
- This program falls under the School of Business
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 75% of the degree
BENEFITS
Why Choose Liberty’s BS in Business Administration and Data Analysis – Communications Degree?
Obtain a Future-Focused Degree
Your degree in communications from Liberty University will prepare you to be an innovator in the business industry – giving you helpful tools for a wide range of professional environments. Pursue your degree with a school that gives you more than an academic experience.
Grow in Personal and Spiritual Growth
Grow through spiritual mentorship from your professors and peers – all within a supportive community on your residence hall. Our faith-based approach encourages development in both character and calling.
Focus on Hands-On Experiences
Take advantage of real-world opportunities in our state-of-the-art School of Business building – where you’ll gain practical experience that can prepare you for today’s competitive job market.
Find Opportunities to Get Involved
Choose from over 200 student-led clubs – including our chapter of the American Marketing Association (LU AMA) – and find your place in a vibrant, purpose-driven campus community.
Admissions
How Do You Become a BSBA – Communications Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.
Have Questions?
We’ll make sure you have the information you need to take your next step.