Bachelor of Science in Strategic Communication
Overview
Take the First Step Toward Your Career in Communications with Liberty’s BS in Strategic Communication
Are you interested in becoming a transmedia storyteller, a persuasive communicator, and a strategic social media specialist? Our Bachelor of Science (BS) in Strategic Communication is designed as a hands-on and career-focused program. Your professors are working professionals in the industry and use a curriculum centered on current issues and trends in the market. As a student, you can work with real clients, design public relations campaigns, advertising and social media packages, event planning strategies, and crisis management plans.
Develop your skills in writing, speaking, and innovative thinking through a focused study of communication. These abilities are often useful in shaping messages, connecting with audiences, and working within a variety of media contexts. Whether you’re exploring advertising or public relations, this program provides space to practice key communication methods and examine how they apply in different professional settings.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Liberty University is accredited by SACSCOC
Highlights of Our Strategic Communication Degree
Study Through Hands-On Training
As a strategic communication student at Liberty, you can expect a curriculum that emphasizes experiential and hands-on learning. You won’t just study communication – you can actively practice it, helping you build real-world skills.
Train with State-of-the-Art Equipment
You will have the opportunity to study and train using over $1 million worth of state-of-the-art equipment and facilities. Whether you’re behind a camera, in a radio booth, or editing a television segment, you can gain experience with the same professional-grade tools used in the industry.
Work to Build a Professional Portfolio
At Liberty, you can start building your professional portfolio early by working in our radio and television studios, our on-campus sports network, client promotional projects, and our student-run public relations firm and school newspaper.
These opportunities allow you to graduate with real experience – and a body of work that shows future employers what you can do.
Study Under Career-Focused Faculty
Your courses will be taught by instructors who combine academic excellence with professional expertise. Many of your professors are actively working in the communication field, meaning you can study under mentors who bring current industry knowledge directly into the classroom.
Develop Skills Grounded in Integrity
At Liberty, your education will be rooted in Christian ethics and a commitment to integrity. As a nonprofit, Christian university, we seek to help prepare the next generation of media professionals who communicate with honesty, purpose, and a heart for serving others.
Career Potential
Potential Career Opportunities for BS in Strategic Communication Graduates
Liberty University’s Bachelor of Science in Strategic Communication can help prepare you to pursue the following occupations:
- Advertising manager
- Communication manager
- Customer relationship manager
- E-Business specialist
- Public relations manager
- Social media marketing manager
- Web strategies specialist
Courses
What Will You Study in Our BS in Strategic Communication?
Our strategic communication degree program emphasizes experiential studies, which means your professors offer opportunities to work with real clients. The major-specific courses in the program will focus on practical applications in social media strategy, persuasive advertising, powerful storytelling, and loyalty programs. Explore the best practices for communication management and promotional tactics. You can also develop crucial public relations skills as a strategic communication major.
Our curriculum also includes a journalism course and a few graphic design courses to develop your skill set further. As a professional in the communication industry, it can be very beneficial to have a strong grasp of writing and designing pieces for the media.
Featured Strategic Communication Courses
ARTS 222 – Introduction to Graphic Design
JOUR 225 – Media Writing
STCO 346 – Persuasive Advertising and Storytelling
STCO 348 – Strategic Social Media
Explore further with the Degree Completion Plan or Course Catalog. This program falls under our School of Communication and the Arts.
BENEFITS
Why Choose Liberty’s Strategic Communication Degree?
Invest in Your Future
Pursuing a college degree is one of the most important investments you can make in your future. At Liberty, we want to help make your journey as worthwhile and beneficial as possible. Our strategic communication bachelor’s degree is designed to help give you the skills and opportunities often needed to become a leader in fields like social media management, advertising, public relations, customer relations, and communication management.
Build a Strong Professional Network
You’ve likely heard the saying, “It’s not what you know; it’s who you know.” While your skills are important, building strong connections is often key to opening doors after graduation. That’s why we emphasize the importance of networking through innovative student organizations, competitions, and events that connect you with peers, professors, and industry professionals throughout your time at Liberty.
Get Involved with Organizations That Build Experience
At Liberty, you can grow your résumé while you’re still in school. As a strategic communication student, you’ll have opportunities to get involved with groups like the Public Relations Student Society of America (PRSSA) and Innovations PR. These experiences allow you to work directly with real clients, creating promotional materials, branding packages, and event management projects that can showcase your talents to future employers.
Take Your Skills to the Next Level in National Competitions
If you are ready to challenge yourself even further, you can join our Ad Team and compete in the National Student Advertising Competition (NSAC). Working alongside your peers, you can develop an integrated marketing campaign for a corporate client and present it before a panel of industry executives, giving you invaluable experience and exposure before you even graduate.
Tuition & Aid
How Much Does it Cost to Attend Liberty On Campus?
Knowing up-front what you’re paying for and why can go a long way toward making you feel comfortable about your investment. This overview of major college costs can give you an idea of what’s coming so you can create an accurate budget from the start.
All Tuition & Aid
| Part-time (<12 Credits) | $845 |
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Specializations
Strategic Communication Bachelor’s Degree Specializations
You can customize your strategic communication degree to match your career goals by choosing a specialization. Whether you are passionate about social media management, public relations, or advertising, each specialization offers targeted training to help you refine your skills and help prepare for the professional world. These focused areas of study are designed to give you a competitive edge as you pursue your calling in the communication industry.
Specializations
Social Media Management
Strategic Communication
Admissions
How Do You Become a BS in Strategic Communication Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.
Have Questions?
We’ll make sure you have the information you need to take your next step.