MBA In Strategic Media And Digital Content
Credit Hours
Degree ACBSP
Class Type
Transfer Credits
Transfer in up to 50% of the degree total
Next Start Date
Aug 19, 2024

Keep Your Organization in Front of the Technology Wave with Our MBA in Strategic Media and Digital Content

Are you looking for ways to grow your present organization? Maybe you are looking for another avenue to use your business acumen. With the rapid growth and importance of digital content and the strategic nature of media in today’s marketplace, there is a growing demand for marketing professionals. Equip yourself with the business and strategic communications expertise to develop sound digital marketing plans and stand out to prospective employers.

Liberty University’s Master of Business Administration (MBA) in Strategic Media and Digital Content provides the training you need to make informed decisions and create marketing plans that use all of the newest media and technology available.

Our strategic media and digital content degree can help you acquire the fundamental concepts of business administration, including strategic marketing, organizational structure, global business concepts, and the fundamentals of human resources and operations management. In addition to these concepts, you can learn about the media technologies and communication strategies needed for a successful business digital marketing plan.

ACBSP Accredited Program LogoAmong only 3% of business schools worldwide to receive ACBSP accreditation

Award-Winning Campus

At Liberty, you’ll find an affordable, high-quality education that equips students like you for the real world. Our commitment to excellence helped us rank among’s Top 3 college campuses in America. Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.

Niche Best Colleges

Why Choose Liberty’s Master of Business Administration (MBA) in Strategic Media and Digital Content Degree?

The Bureau of Labor Statistics reports that the job growth for marketing managers over the next ten years is 10%.* Our MBA in Strategic Media and Digital Content degree develops business-marketing managers who have the skills and ability to increase the effectiveness of their company’s digital marketing plan.

From our experienced and degreed faculty to our 78,000-square-foot School of Business building, you can be provided with all the resources you need to accomplish your goals. Learn experientially in our Center for Entrepreneurship, and network with employers from around the globe using HandShake, a networking platform we provide membership to our students!

Our MBA program has experienced significant success, seen in the following statistics from of our students, faculty, and alumni:

  • 75% of residential faculty have terminal degrees and industry experience.
  • Our graduates work for the “Big Four” accounting firms: Deloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), and Klynveld Peat Marwick Goerdeler (KPMG).
  • Liberty graduates work for companies like Apple and Google.

Choose a school that gives you more than a degree, so you are prepared for more than a job. Prepare for a great career with Liberty!

*Bureau of Labor Statistics, U.S. Department of Labor, at Advertising, Promotions and Marketing Managers (viewed online Dec. 30, 2021). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

What Will You Learn in Our MBA in Strategic Media and Digital Content Degree?

Our MBA in Strategic Media and Digital Content examines the established and emerging media technologies used by various organizations in communicating specific messages to diverse audiences.

Throughout our strategic media and digital content degree, you can gain the skills needed to lead digitally driven organizations to extraordinary growth in for-profit and non-profit sectors. You can learn how sight and sound effects audiences so that you can adapt your media campaigns to make the most impact. In addition, you can gain knowledge of some of the latest and cutting-edge technologies and theories in this field and receive hands-on experience with the newest digital and interactive tools available for achieving relationships and spreading ideas.

Aside from your strategic media and digital content-focused courses, you can be provided with training in vital business concepts to prepare you for the field. You can dive into finance, law, research, organizational design, global economics, human resources, and operations management.

View the Degree Completion Plan, and check out our featured courses below for more information!

Featured Courses

STCO 532 – Media Technologies and Communication Strategies

STCO 534 – Strategic Media Analysis

STCO 550 – Best Practices: Transforming the Digital Organization

STCO 562 – Using Emerging Trends in Strategic Communication

Degree Information
Admission Requirements

MBA in Strategic Media and Digital Content Degree Information

Potential Career Opportunities for Strategic Media and Digital Content MBA Degree Graduates

  • Account executive
  • Advertising account manager
  • Digital marketing manager
  • Digital media specialist
  • Social media coordinator

Highlights of Our Master of Business Administration – Strategic Media and Digital Content Degree

  • Our School of Business is among only 3% of business schools worldwide to earn ACBSP accreditation.
  • We tailor our graduate business degrees for the working professions. Take evening classes, one-week intensives, and online courses to make your degree better fit your busy schedule.
  • Our 78,000-square-foot School of Business provides you with:
  • Get involved with our business-related student organizations and honor societies.
  • 3+1 Accelerated Business Program, so you can get your bachelor’s and master’s in just four years.

Admission Requirements for Graduate Degrees

Every application is reviewed on a case-by-case basis, and all applicants must submit the following documents and meet the minimum requirements for admission:

  • Admission application
  • Official bachelor’s degree transcripts with a 3.0 GPA or higher
  • At least 15 hours of upper level (300-400 level) undergraduate coursework in business, or our BMAL 590 course with a graduate GPA of 3.0
  • Self-certification form (for students who are in the final term of their bachelor’s degree)

  • Current Liberty undergraduate students seeking preliminary acceptance into a graduate program must complete a degree completion application through their ASIST account