MBA in Strategic Media and Digital Content
Keep Your Organization in Front of the Technology Wave with Our MBA in Strategic Media and Digital Content
Are you looking for ways to grow your present organization? Maybe you are looking for another avenue to use your business acumen. With the rapid growth and importance of digital content and the strategic nature of media in today’s marketplace, there is a growing demand for marketing professionals. Equip yourself with the business and strategic communications expertise to develop sound digital marketing plans and stand out to prospective employers.
Liberty University’s Master of Business Administration (MBA) in Strategic Media and Digital Content can help provide the training to make informed decisions and create marketing plans that use all of the newest media and technology available.
Our strategic media and digital content degree can help you acquire the fundamental concepts of business administration, including strategic marketing, organizational structure, global business concepts, and the fundamentals of human resources and operations management. In addition to these concepts, you can learn about the media technologies and communication strategies needed for a successful business digital marketing plan.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Among only 3% of business schools worldwide to receive ACBSP accreditation
Highlights
Highlights of Our Master of Business Administration – Strategic Media and Digital Content Degree
Master Strategic Media and Digital Content for Business Success
Liberty’s MBA in Strategic Media and Digital Content can help equip you with the skills to develop impactful digital strategies, manage multimedia content, and lead in the fast-paced world of digital marketing and communications.
Train in a Cutting-Edge Business and Media Environment
Study in Liberty’s 78,000-square-foot School of Business, featuring a simulated stock trading room, an Entrepreneurship Center for Innovation, and state-of-the-art media and technology resources to enhance your expertise in digital content strategy.
Flexible Learning for Future Media Leaders
Balance your education with your career through evening classes, 1-week intensives, and online coursework, allowing you to refine your digital marketing and media management skills while maintaining professional commitments.
Advance Your Career in the Evolving Digital Landscape
Prepare for leadership roles in corporate communications, digital marketing, media production, and content strategy, gaining the expertise to enter the increasingly digital business world.
Career Potential
What Can You Do with a Strategic Media and Digital Content MBA Degree?
Liberty University’s Master of Business Administration with a specialization in Strategic Media and Digital Content can help prepare you for the following occupations:
- Account executive
- Advertising account manager
- Digital marketing manager
- Digital media specialist
- Social media coordinator
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our MBA in Strategic Media and Digital Content Degree?
Our MBA in Strategic Media and Digital Content examines the established and emerging media technologies used by various organizations in communicating specific messages to diverse audiences.
Throughout our strategic media and digital content degree, you can gain the skills needed to lead digitally driven organizations to extraordinary growth in for-profit and non-profit sectors. You can learn how sight and sound effects audiences so that you can adapt your media campaigns to make the most impact. In addition, you can gain knowledge of some of the latest and cutting-edge technologies and theories in this field and receive hands-on experience with the newest digital and interactive tools available for achieving relationships and spreading ideas.
Aside from your strategic media and digital content-focused courses, you can be provided with training in vital business concepts to prepare you for the field. You can dive into finance, law, research, organizational design, global economics, human resources, and operations management.
Featured Strategic Media and Digital Content MBA Courses
STCO 532 – Media Technologies and Communication Strategies
STCO 534 – Strategic Media Analysis
STCO 550 – Best Practices: Transforming the Digital Organization
STCO 562 – Using Emerging Trends in Strategic Communication
Degree Information
- This program falls under the School of Business
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 50% of the degree total
BENEFITS
Why Choose Liberty’s Master of Business Administration (MBA) in Strategic Media and Digital Content Degree?
Prepare for a Growing Field
As the digital marketplace continues to evolve, so does the demand for skilled marketing professionals. According to the Bureau of Labor Statistics, jobs for marketing managers are expected to grow by 8% over the next 10 years.* By earning your MBA in Strategic Media and Digital Content from Liberty, you can gain the expertise to lead digital marketing efforts and drive measurable results in your organization.
*Bureau of Labor Statistics, U.S. Department of Labor, at Advertising, Promotions and Marketing Managers (viewed online Mar. 10, 2025). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
Gain the Skills Employers Are Looking For
Our MBA in Strategic Media and Digital Content is designed to help you become a forward-thinking business-marketing manager. Through a curriculum focused on digital strategy and content development, you can be equipped to improve your company’s marketing effectiveness and navigate the ever-changing media landscape. Whether you’re aiming to work in a corporate environment, a nonprofit organization, or start your venture, this degree can help you stand out.
Learn in a World-Class Business Environment
You’ll study in Liberty’s 78,000-square-foot School of Business, complete with cutting-edge classrooms and collaborative spaces. Take advantage of hands-on learning opportunities in our Center for Entrepreneurship and connect with employers around the world through HandShake, a professional networking platform available to all Liberty business students. With access to faculty who bring real-world experience into the classroom, you can build a strong foundation for your future career.
Join a Proven Network of Successful Graduates
When you study at Liberty, you’re joining a community that’s recognized for excellence. Around 75% of our residential business faculty hold terminal degrees and industry credentials. Our graduates have gone on to work for industry giants like Apple, Google, and all of the “Big Four” accounting firms. At Liberty, you’re not just earning a degree, you’re preparing for a career with impact.
Admissions
How do You Become an MBA in Strategic Media and Digital Content Student?
Every application is reviewed on a case-by-case basis, and all applicants must submit the following documents and meet the minimum requirements for admission:
- Admission application
- Official transcripts showing a regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA for admission in good standing
- At least 15 hours of upper-level (300-400 level) undergraduate coursework in business
- Students without the required undergraduate coursework must pass our BMAL 590 course and earn a minimum GPA of 3.0 on any other graduate-level coursework
- Self-certification form (for students who are in the final term of their bachelor’s degree)
- Current Liberty undergraduate students seeking preliminary acceptance into a graduate program must complete a degree completion application through their ASIST account
Have Questions?
We’ll make sure you have the information you need to take your next step.