Master of Business Administration (MBA) in Marketing
Make Your Mark in Advertising and PR with Liberty’s MBA in Marketing
Whether you want to understand your consumer better and become a market research director, or you want to stand on the front lines as a public relations specialist, Liberty’s Master of Business Administration (MBA) in Marketing can help prepare you to connect with an ever-changing global community and make an impact for your passions.
As an MBA student with Liberty, your coursework will focus on applicable, industry-ready best practices. Our professors are experts in the business field with years of work experience to match their academic credentials. Instead of just studying theories of business, your professors will show you how these principles work in the real world.
If you want to work with top agencies like Edelman, Ogilvy, and Procter and Gamble, you can partner with us to pursue your passion.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Among only 3% of business schools worldwide to receive ACBSP accreditation
Highlights
Highlights of Our Master of Business Administration – Marketing Degree
Earn a Globally Respected Business Degree
Liberty’s School of Business is among only 3% of business schools worldwide to earn ACBSP accreditation, ensuring that your MBA in Marketing meets high academic and industry standards.
Study in a Cutting-Edge Business Environment
Gain hands-on experience in Liberty’s 78,000-square-foot School of Business, featuring a simulated stock trading room, Entrepreneurship Center for Innovation, and state-of-the-art IT labs, preparing you for success in today’s dynamic marketing landscape.
Flexible Learning for Working Professionals
Balance your education with your career through evening classes, one-week intensives, and online coursework, allowing you to customize your MBA experience to fit your busy schedule.
Accelerate Your Path to Success
Through our 3+1 Accelerated Business Program, you can earn both your bachelor’s and master’s degrees in just four years — fast-tracking your career in marketing.
Career Potential
What Can You Do with an MBA in Marketing?
Liberty University’s Master of Business Administration with a specialization in marketing can help prepare you for the following occupations:
- College instructor
- Community relations coordinator
- Entrepreneur/business owner
- Global marketing leader
- Marketing researcher
- Product manager
- Public relations officer/coordinator
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our Marketing MBA Program?
Liberty’s MBA in marketing expands your awareness of the business industry and today’s marketing trends. You will examine the theory, design, and application of promotional strategies by observing real-world case studies and examples from the most successful businesses of our time.
Our MBA can also give you a solid foundation in the theory, evaluation, and application of marketing research methods. You can learn to use industry-standard data and reporting tools so that you are ready to enter the marketplace with cutting-edge techniques. All of these courses are created to build upon each other and help you understand your target audience and how to better cater to them.
Through this program, you will also study vital business concepts in finance, business law, market research, organizational design, global economics, human resources, and operations management. The variety of skills you study can help you conquer the challenges of an ever-changing business world.
Featured MBA in Marketing Courses
BUSI 612 – Marketing Promotions
BUSI 613 – Supply Chain Management
BUSI 614 – Marketing Research
MRKT 640 – Consumer Behavior
Degree Information
- This program falls under the School of Business
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 50% of the degree total
BENEFITS
Why Choose Liberty’s MBA in Marketing Degree?
Cultivate Confidence with Purpose
At Liberty, you’re not just earning a degree, you’re shaping the future of your career and your character. Our MBA in Marketing is designed to support your academic excellence while also encouraging personal growth and spiritual grounding, so you can step into leadership with confidence and clarity.
Get Inspired by Real-World Experts
Imagine sitting in class and hearing directly from marketing professionals who are shaping the industry. With around 40 guest speakers brought into our business school each year, you’ll hear firsthand what it takes to lead, adapt, and innovate in today’s competitive marketplace.
Connect with Mentors Who Care
Here, professors do more than teach; they mentor, support, and invest in your journey. Many of our faculty members pray for their students by name and bring years of field experience to the classroom, helping you bridge the gap between theory and practical success.
Step Into a Network of Top-Tier Employers
When you study marketing at Liberty, you join a community whose graduates have landed roles at some of the world’s most respected companies, from Google and Apple to the Big Four accounting firms. Plus, your free HandShake account gives you instant access to employers around the globe, opening doors as you plan your next step.
Admissions
How do You Become a Marketing MBA Student?
Every application is reviewed on a case-by-case basis, and all applicants must submit the following documents and meet the minimum requirements for admission:
- Admission application
- Official transcripts showing a regionally or nationally accredited bachelor’s degree with at least a 3.0 GPA for admission in good standing
- At least 15 hours of upper-level (300-400 level) undergraduate coursework in business
- Students without the required undergraduate coursework must pass our BMAL 590 course and earn a minimum GPA of 3.0 on any other graduate-level coursework
- Self-certification form (for students who are in the final term of their bachelor’s degree)
- Current Liberty undergraduate students seeking preliminary acceptance into a graduate program must complete a degree completion application through their ASIST account
Have Questions?
We’ll make sure you have the information you need to take your next step.