BS in Business Admin. – Strategic Marketing Management
Discover the Exciting World of Business Administration and Data Analysis – Strategic Marketing Management at Liberty University
Are you looking to make your mark in the fast-paced world of business and marketing? If so, you may be interested in pursuing a Bachelor of Science in Business Administration (BSBA) and Data Analysis – Strategic Marketing Management degree from Liberty University. In this marketing management degree program, you can study critical skills to excel in today’s competitive business landscape while benefiting from an immersive on-campus experience.
This innovative degree program combines the best of both worlds, blending essential business administration principles with cutting-edge data analysis techniques. With a focus on strategic marketing management, you can be equipped with the knowledge and skills to make data-driven decisions that drive organizational success. The program consists of 120 credit hours and can provide the opportunity to participate in various internships and fellowships, allowing you to jump-start your career in the exciting domain of commercial operations and market strategy.
In today’s increasingly competitive market landscape, businesses need professionals who grasp the intricacies of devising a marketing plan. Propel your team to success with a bachelor’s degree in strategic marketing management from our reputable institution.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Liberty University is accredited by SACSCOC
Highlights
Highlights of Our BS in Business Administration and Data Analysis – Strategic Marketing Management Degree Program
Hands-On Opportunities
Internship and capstone opportunities allow you to gain invaluable firsthand experience in the field. Through these, you have the chance to apply strategic marketing concepts to real-world challenges, strengthen your problem-solving skills, and build a portfolio that showcases your talents and abilities.
Network and Connect With Peers
Get involved with our business-related student organizations and honor societies. These groups can offer you leadership opportunities, networking events, and hands-on projects that help you connect classroom concepts to real marketing scenarios while building lasting professional relationships.
Flexible Degree Paths
Check out our 3+1 Accelerated Business Program, so you can get your bachelor’s and master’s in 4 years. This can help you save time and money.
State-of-the-Art Facilities
Our 78,000-square-foot School of Business provides you with several resources to help you grow as a young professional.
This includes a simulated stock trading room with New York Stock Exchange display boards, a 2,000-square-foot Center for Entrepreneurship, our Center for Cyber Excellence and Center for Financial Literacy, information technology labs, and a networking and data center.
Career Potential
What Can You Do with a BSBA in Strategic Marketing Management Degree?
Liberty University’s Bachelor of Science in Business Administration (BSBA) and Data Analysis – Strategic Marketing Management degree can help prepare you to pursue the following occupations:
- Advertising account executive
- Advertising sales manager
- Brand manager
- Marketing consultant
- Market research analyst
- Product development manager
- Project coordinator
- Public relations specialist
- Social media manager
- Strategic manager
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our BS in Business Administration and Data Analysis – Strategic Marketing Management Bachelor’s Degree Program?
Throughout the Bachelor of Science in Business Administration and Data Analysis – Strategic Marketing Management program, you’ll dive deep into a wide range of subjects that can help prepare you for various roles in the business world. Some of the key areas of study include finance, managerial principles, legal and ethical concepts, human resource management, and more.
Earn a marketing management degree and master the fundamentals of devising effective marketing strategies, understanding consumer psychology, harnessing distribution channels, and implementing well-orchestrated promotional campaigns. Delve into market research and explore how to cater to your target audience, thereby enhancing your organization’s productivity and efficiency.
Through the marketing management courses in this degree, you can acquire a versatile skill set that empowers you to cultivate a robust marketing and branding identity for your business. You can investigate consumer behavior and leverage this knowledge to establish strategic marketing objectives. Most importantly, the strategic marketing degree from Liberty can help equip you with the confidence to tackle problem-solving tasks in the professional arena.
Additionally, this comprehensive degree program covers a wide range of topics pertinent to the design and execution of marketing plans, such as competitive analysis, customer relations, brand management, digital marketing, channel development, and merchandising. The strategic marketing courses can also expand your understanding of customer acquisition, consumption, and disposal of products and services.
Featured BSBA Strategic Marketing Management Courses
BUSI 331 – Marketing Research
BUSI 332 – Consumer Behavior
BUSI 430 – Promotion Strategy
BUSI 438 – Marketing Brand Management
Degree Information
- This program falls under the School of Business
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 75% of the degree
BENEFITS
Why Choose Liberty’s Business Administration and Data Analysis Degree in Strategic Marketing Management?
A Valuable and Versatile Degree
Our program’s unique blend of business and data analysis skills helps make you a valuable asset in today’s data-driven business world. With this degree, you can confidently pursue careers in marketing, sales, and business development. You’ll also benefit from training on state-of-the-art equipment in our School of Business.
Supportive, Values-Driven Community
At Liberty, you’re not just joining a program – you’re becoming part of a supportive, diverse community. Our university is committed to academic excellence grounded in Christian values. You’ll study in an environment where both personal and professional growth are encouraged. Faculty and staff are dedicated to supporting you throughout your educational journey.
Career Preparation Without Compromise
This degree can help equip you for your future while allowing you to stay rooted in your faith. Liberty’s programs are designed to prepare you for real-world challenges, while helping you maintain a strong biblical foundation. You’ll be empowered to pursue job opportunities that align with your skills and values.
Ethical Leadership with a Biblical Worldview
Liberty’s goal is to help you become an ethical leader in the strategic marketing field. Through a biblical lens, you’ll gain insight to make meaningful contributions in your profession. Whether you’re focused on marketing, business development, or supply chain management, you can graduate ready to lead with integrity.
Admissions
How Do You Become a BSBA in Strategic Marketing Management Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.
Have Questions?
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