BSBA in Sales Management and Professional Selling
Prepare Yourself for an Exciting Career in Sales Management and Professional Selling
Are you interested in the idea of helping businesses effectively target consumers and increase company sales? Liberty’s Bachelor of Science in Business Administration and Data Analysis (BSBA) – Sales Management and Professional Selling degree is designed to give you the business know-how you’ll need to succeed!
You can work with large corporations, small businesses, nonprofits, and more by earning a business administration degree. Throughout this degree, you will work on your persuasion and sales skills, learn what makes successful salespeople, and develop strategic communication and relationship-building skills that can be used in the workplace.
Liberty offers a unique opportunity for you to grow both academically and spiritually. We desire to Train Champions for Christ, so when you step on campus you will feel the difference.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Among only 3% of business schools worldwide to receive ACBSP accreditation
Highlights
Highlights of Our Business Administration -Sales Management and Professional Selling
Study at a Globally Accredited Business School
Liberty’s School of Business is among the top 3% of business schools worldwide to earn ACBSP accreditation. That means your education meets high standards for teaching excellence and industry relevance.
Gain Real-World Business Experience
You won’t just study in the classroom, you can apply your knowledge through internships and capstone courses. These experiences give you hands-on training that can help you stand out to future employers.
State-of-the-Art Facility
Step into Liberty’s 78,000-square-foot School of Business building and access resources that bring your education to life. From a simulated stock trading room and NYSE display boards to IT labs and entrepreneurship centers, you’ll have the tools to succeed.
Engage Beyond the Classroom
Connect with your peers and build your network by joining business-focused clubs, organizations, and honor societies. These groups offer community, leadership development, and professional growth opportunities.
Accelerate Your Education
Consider our 3+1 Accelerated Business Program and earn both your bachelor’s and master’s degrees in just four years. It’s a fast-track option designed to help you reach your goals efficiently.
Career Potential
What Can You Do with Our Business Administration – Sales Management and Professional Selling Degree?
Liberty University’s BS in Business Administration – Sales Management and Professional Selling degree can help prepare you to pursue the following occupations:
- Branch sales manager
- Insurance agent/broker
- Real estate agent/broker
- Sales manager
- Sales representative
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our BSBA Sales Management and Professional Selling Degree?
The field of sales management and professional selling has an incredible range of career opportunities. From an economic perspective, retailing and category management represent anywhere from 25-30% of GDP annually. Let us help equip you with the tools you need to succeed!
Become an expert in the business-to-business sales cycle. Learn vital skills in retail and category management as you study the impact of supply chain and retail practices today. Gain confidence in initiating sales contacts and securing prospective sales. Your awareness of the best practices of the industry will drive your success in professional selling and sales management.
In addition to the marketing-focused courses, all of our business administration degrees contain a core curriculum in general business, accounting, finance, and marketing in domestic and international marketplaces.
Featured BSBA Courses
BUSI 301 – Legal and Ethical Concepts for Decision Makers
BUSI 330 – Principles of Marketing
BUSI 431 – Sales Management and Professional Selling
BUSI 461 – Advanced Professional Selling
Degree Information
- This program falls under the School of Business
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 75% of the degree total
BENEFITS
Why Choose Liberty’s BSBA in Sales Management and Professional Selling?
Thrive in a Supportive Academic Environment
At Liberty, your success is our priority. Our faculty, student leadership teams, and campus resources are all here to help you grow, both academically and personally. We’re committed to helping you pursue a fulfilling and rewarding career in business.
Join a Dynamic Marketing Community
Get involved with the American Marketing Association (LU AMA) and connect with other marketing students who share your passion. Through this organization, you’ll collaborate on projects, plan events, and engage with faculty sponsors who are just as invested in your success as you are.
Gain Real-World Marketing Experience
Through LU AMA, you can participate in national case competitions that provide hands-on experience with strategic marketing applications. You’ll also hear from top professionals in the field and take part in planning and promoting fundraising events that strengthen your leadership and networking skills.
Grow Academically and Spiritually
Study in Liberty’s 78,000-square-foot School of Business building, where creative and collaborative classrooms help foster your development. Surrounded by driven peers and guided by professors with real-world expertise and strong spiritual commitment, you’ll be encouraged to grow both professionally and in your faith.
Admissions
How Do You Become a BSBA Sales Management and Professional Selling Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.
Have Questions?
We’ll make sure you have the information you need to take your next step.