BS in Exercise Science – Business Foundations for Fitness Professionals

Available Fall 2027

Are you passionate about exercise and looking to explore how fitness-related business environments operate? Liberty University’s Bachelor of Science (BS) in Exercise Science – Business Foundations for Fitness Professionals combines exercise science with foundational business and behavior concepts relevant to fitness and wellness settings. As you study topics related to human performance, exercise science, and health, you can also examine how business principles connect to fitness-focused roles in the marketplace.

A business foundations for fitness careers specialization is designed to expand your perspective beyond physical training by introducing concepts related to management, financial processes, and behavior. You can study how individuals engage with fitness programs, how health environments are organized, and how decision-making can influence fitness and wellness settings. This broader approach can help you better understand the range of responsibilities that may be present in fitness-related professions.

Within Liberty’s residential environment, the exercise science program emphasizes a values-driven approach to education. You can explore how fitness, service, and ethical decision-making intersect, encouraging you to approach your studies with purpose and integrity. By combining scientific study with business leadership and behavior concepts, our exercise science degree offers a well-rounded academic experience grounded in both knowledge and thoughtful application.

120

Credit Hours

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Next start date: Aug 24, 2026

Degree CAAHEP

CAAHEP Accredited


Study in a CAAHEP-Accredited Exercise Science Program

As you pursue your BS in Exercise Science – Business Foundations for Fitness Professionals, you will study within a program accredited by the Commission on Accreditation of Allied Health Education Programs (CAAHEP). This accreditation reflects alignment with established academic and professional standards in the field of exercise science.

Studying in a CAAHEP-accredited exercise science degree program allows you to engage with coursework that is designed to meet recognized expectations for fitness professionals. As you engage with our coursework, you can see how academic standards shape the study of exercise science and relate to expectations for fitness professionals.

Understand Behavior in Fitness and Wellness Settings

Fitness is influenced by more than physical performance – it also involves motivation, consistency, and behavioral patterns. The exercise science program will introduce you to concepts related to behavior and how individuals interact with structured fitness programs.

By examining these psychological elements, you can explore how communication, accountability, and practical interpersonal approaches may be used in fitness and wellness environments. This added perspective can help you better understand the human side of the field.

Train in Advanced Fitness and Performance Facilities

As a student, you can access facilities designed to support exercise science study and performance evaluation. These spaces provide a structured environment for exploring concepts related to human performance, movement, and assessment.

Working in these facilities allows you to observe how tools and equipment are used within the field. This access supports your ability to engage with the technical aspects of exercise science in a hands-on environment.

Gain Practical Experience in Fitness Settings

Throughout Liberty’s BS in Exercise Science program, you will have opportunities to participate in practicum and internship experiences within approved fitness and wellness environments. These structured experiences provide exposure to settings connected to exercise science and fitness business operations.

By engaging in these experiences, you can observe how fitness professionals manage programs, interact with clients, and navigate daily responsibilities. This exposure allows you to evaluate how coursework connects to fitness services and business-focused environments.


Liberty University’s Bachelor of Science in Exercise Science with a specialization in business foundations for fitness professionals can help prepare you to pursue the following occupations:

  • Cardiopulmonary rehabilitation specialist
  • Corporate wellness director
  • Employee wellness coordinator
  • Exercise physiologist
  • Fitness entrepreneur
  • Group fitness instructor
  • Gym manager
  • Health coach
  • Personal trainer
  • Recreation center director
  • Sports performance coach
  • Wellness program coordinator
Bachelor’s Fitness Degree For Business
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In Liberty University’s bachelor’s in exercise science with a business foundations for fitness professionals specialization, your studies will center on understanding how the human body responds to movement while also exploring how fitness environments operate. You will study topics such as exercise physiology, biomechanics, sport nutrition, and exercise prescription, building a foundation for developing and applying fitness programs. At the same time, you can begin to examine how these scientific concepts connect to the broader structure of fitness and wellness settings.

As you progress through the program, your coursework will also introduce business and behavioral concepts relevant to the fitness industry. You will study foundational topics such as accounting and finance, including budgeting and cash flow, as well as management principles related to planning, organizing, and leading. In addition, you will explore entrepreneurship and behavior modification concepts that can provide insight into how fitness professionals interact with clients, structure programs, and navigate responsibilities across a variety of settings.

Your studies will be supported by opportunities to engage with both academic and applied learning environments. Through coursework that includes leadership development and supervised experiences, you can observe how exercise science and business concepts are used in fitness-related contexts. This approach allows you to discover how different areas of study connect, helping you develop a more complete understanding of exercise science and its role within the fitness industry.

Featured Business for Fitness Professionals Courses

Degree Information

Choose a Program That Reflects the Broader Fitness Industry

When selecting a degree, it’s important to consider how well it reflects the realities of the fitness field. Many roles within the industry involve more than instruction alone, including responsibilities related to organization, communication, and decision-making.

Our BS in Exercise Science degree program allows you to explore those broader expectations within the context of exercise science. By examining how different aspects of the fitness industry connect, you can develop a more informed perspective on how professionals operate in a variety of settings.

Study Under Expert Exercise Science Faculty

As you pursue your exercise science degree, you will have the opportunity to study under faculty who bring academic training and professional experience in exercise science and related fitness business fields. Their insight can provide context for how concepts are applied within fitness, wellness, and health-related business environments.

Your coursework will also take place within a Christ-centered academic setting that emphasizes purpose, integrity, and service. As you engage with exercise science and business concepts, you can examine how ethical decision-making and a value-driven perspective connect to work in the fitness field.

Prepare for Industry-Recognized Certifications

The coursework in this degree aligns with certifications commonly associated with the fitness field. You will study content that relates to the Certified Exercise Physiologist credential through the American College of Sports Medicine (ACSM), as well as personal training certification through organizations such as the National Strength and Conditioning Association (NSCA).

This alignment allows you to explore how academic study connects with industry standards. You can even sit for your trainer certification examination by NSCA during one of the program’s courses.

Develop a Thoughtful Approach to Fitness and Wellness

Fitness and wellness involve more than physical performance. They also require intentional decision-making and consideration for individual needs. The bachelor’s of exercise science for business foundations program encourages you to think critically about how exercise science is applied across different environments.

As you study, you can explore how structure, communication, and ethical considerations influence fitness-related settings. This approach supports a more thoughtful understanding of how exercise science connects to service and care for others.

On a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:

  • Admission application
  • Official high school transcripts
  • Official college transcripts (if applicable)
  • Admission essay
  • The Exercise Science program has additional admission requirements to be admitted to the program. For more information, review our Admission and Retention Guidelines.