Newest Alluvion production brings rockin' twist to a Book of Genesis story
The biblical story of Joseph meets a rock ‘n’ roll twist as Alluvion Stage Company's production of Andrew Lloyd Webber’s “Joseph and the Amazing Technicolor Dreamcoat” opens this weekend at Tower Theater.
The production will run through May 14.
Alluvion is the professional arm of the Liberty University Department of Theatre Arts, giving students, alumni, and local professionals the opportunity to collaborate in regional theater.
The musical follows the saga of Joseph, a boy with prophetic dreams, who is sold into slavery by his jealous brothers and taken to Egypt. Though he deals with a series of hardships, Joseph later uses his gift to not only save his family, but the entire nation of Egypt.
Webber’s 1970 take on the story includes loads of colors, dancing, catchy music — and very little spoken dialogue.
"Joseph's story is very close to my heart,” said Colton Montgomery ('14), who plays Joseph. “It's very easy for the Bible to seem monotonous or long-winded to me. Joseph's story, though, is always vivid and full of life. This account in Genesis is never dull to read and being able to bring it to life has been such a daily encouragement. I yearn for the audience to see this story the same way I do — a remarkable narrative of God’s faithfulness in all things, even when we're blind to Him.”
The musical features more than 650 set light cues, bringing both large production numbers and intimate dream sequences to life.
“I started working on this show about a year ago,” said Nicole Campbell, assistant production manager for the Department of Theatre Arts. “It’s a huge undertaking for a musical like this, but I wanted to develop the story where it wasn’t just a rock ’n’ roll show.”
Campbell, who is the lighting designer for this production, purposely framed the character Joseph with softer lights.
“If you played the whole show at rock ‘n’ roll 100 percent, people would lose interest,” she said. “By creating this emotion and dialing it in with a softer light, we can focus in on an important moment in the story.”
Montgomery called the show “90 minutes of nonstop joy.”
“We all have so much fun performing and everything reinforces that, like the sets and the lights and the costumes,” he said.
To purchase tickets, visit the Tower Theater website or call the Liberty University Box Office at (434) 582-SEAT (7328) during weekday business hours. On the night of a performance, call the Tower Box Office at (434) 582-2085.