BS in Business Administration –
Data Analytics
Prepare to Pursue a Career in Business Administration with a Bachelor’s Degree in Data Analytics
If you are looking for a college degree that provides career opportunities, flexibility, and security, consider a degree in business and data analytics. Our experienced faculty teach from a wealth of knowledge in this constantly evolving field. Pair their intentional care for each of their students with Liberty’s standard for academic excellence, and you are on track to land a job that matches your career interests.
At Liberty, we have designed a Bachelor of Science in Business Administration (BSBA) and Data Analysis – Data Analytics degree to help prepare you for your future. As a business major, you can gain invaluable knowledge in all areas of business, which can make you useful to any organization. Our data analytics courses prepare you to stand out to employers as you explore how to meet the information needs of 21st-century organizations.
Study with us and explore the exciting world of data and information, while developing a strong foundation in all of the functional areas of business. Your interest in business administration and technology can be fused into a career you’ll love. Our degree is designed to help prepare you for a role in business intelligence, data analysis, quality assurance, or decision support.
Credit Hours
View CoursesNext start date: Aug 18, 2025
Among only 3% of business schools worldwide to receive ACBSP accreditation
Highlights
Highlights of Our BS in Business Administration – Data Analytics Degree Program
Earn a Degree with Global Recognition
Our School of Business is among only 3% of business schools worldwide to earn ACBSP accreditation.
This is a distinction that reflects our commitment to academic excellence and real-world relevance.
Experience-Driven Education
Complete internship and capstone courses that provide invaluable first-hand experience in your field.
These can help you build a strong résumé and develop practical skills.
State-of-the-Art Facilities
The 78,000-square-foot School of Business building offers an array of resources – including a simulated stock trading room with New York Stock Exchange display boards.
Also included for you is a 2,000-square-foot Center for Entrepreneurship, the Center for Cyber Excellence, the Center for Financial Literacy, and advanced IT labs with a networking and data center.
Opportunities to Accelerate and Connect
Get involved with business-related student clubs, organizations, and honor societies – and explore our 3+1 Accelerated Business Program, where you can earn both your bachelor’s and master’s degrees in just 4 years.
Career Potential
What Can You Do with a Bachelor’s of Science in Business Administration – Data Analytics Degree?
Liberty University’s Bachelor of Science in Business Administration (BSBA) and Data Analysis – Data Analytics can help prepare you to pursue the following occupations:
- Analytics consultant
- Business analyst
- Business consultant
- Business intelligence manager
- Cost accountant
- Cost accountant
- Data quality analyst
- Database analyst
- Decision support analyst
- Operations analyst
#4 Best College Campus in America
At Liberty, you’ll find an affordable, high-quality education designed to help equip students like you for the real world. Our commitment to excellence has earned us recognition as the #4 Best College Campus in America by Niche.com.
Earning your degree from a nonprofit university with state-of-the-art resources like ours can help set you apart from your peers.
Courses
What Will You Study in Our Business Administration and Data Analysis – Data Analytics Bachelor’s Program?
If you choose to pursue the data analytics specialization of our business bachelor’s degree, you will evaluate business environments and industry best practices based on the knowledge and research discussed in the course. Additionally, you will explore how to develop appropriate business strategies, policies, and solutions for sustainable competitive advantage. All of our business administration bachelor’s degrees contain a core curriculum in the overarching business field. These foundational courses include general business, accounting, finance, and marketing.
Some of the major topics explored in the data analytics specialization include:
- Collecting data and discovering data patterns
- Descriptive analytical techniques and theory
- Methods of data collection and its impact and variation in a business setting
- Prescriptive and predictive analytics
- Real-world context analyses utilizing data sets and case studies
- Selecting appropriate forecasting techniques
- Structured Query Language and data modeling for decision making
- Time series and regression forecasting techniques
Featured BSBA – Data Analytics Courses
BUSI 333 – Business Analytics I
BUSI 341 – Database Concepts for Analytics
BUSI 405 – Forecasting and Predictive Analytics
BUSI 454 – Practical Analytics
Degree Information
- This program falls under the School of Business
- View the Degree Completion Plan
- Check out our course catalog
- Transfer in up to 75% of the degree
BENEFITS
Why Choose Liberty’s BSBA in Data Analytics?
Build the Skills Businesses Seek
There is a growing need for business professionals to develop technology and analytical skills to compete in today’s data-driven marketplace. Analysts and managers must think critically and make informed decisions using the vast amount of information at their fingertips.
Stay Grounded in Biblical Principles
At Liberty, we want our BS in Business Administration – Data Analytics to equip students with knowledge and integrity. You can build a strong foundation in business while being guided by a moral compass rooted in God’s Word.
Study Under Industry Leaders
Let us help you sharpen your business skills and grow your professional network. Throughout your college journey, you’ll have opportunities to hear from exceptional leaders representing both local and national organizations.
Gain Opportunities to Serve and Grow
Choosing Liberty means more than earning a degree. You’ll be encouraged to serve your community, explore valuable internships, and join student-led organizations that help you develop real-world skills and lasting connections.
Admissions
How Do You Become a Bachelor’s in Data Analytics Student?
Every application is reviewed by the admission committee on a case-by-case basis, meaning there are no set minimums for acceptance. However, all applicants must submit the following documents* for admission:
- Admission application
- Official high school transcripts
- Official college transcripts (if applicable)
- Admission essay
Results from the CLT, SAT, or ACT are not required for admission, but may be used in consideration for merit-based aid.
*Note that additional documentation may be requested by the admission committee after your application has been received.
Have Questions?
We’ll make sure you have the information you need to take your next step.