ART 3224 (LUOA), ARTS 224 (LUO): Media Design

11/08/2019 to 04/16/2020 • Modified 03/11/2025

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Course Description

In the Media Design Course, students examine new and traditional forms of media communications, design principles, concepts, and applications that will strengthen communication efforts with graphic design and advertising projects. Through lectures, readings, case studies, and hands-on assignments, students are introduced to the media campaign process, and the impact of new media technologies. Students will learn how to make sense of the dynamic field of media communications through a critical analysis of real-world campaigns serving as a foundation to build their own strategies.

Next Start Date*

May 12, 2025

LUOA Equivalent Course*

  • ART 3224: Media Design, 3 LUO credits.

Program Restrictions*

  • DPL: Part Time Student (SPCA-DPL-D) Excluded

Prerequisite Requirements*

ART 3222 previously completed with a minimum grade of D.

High School Diploma Requirements*

  • Contributes .5 credits to LUOA – Fine Art/Career/Tech Ed, Fine Art/Career/Technical Ed Requirement.

Rationale

Studying conceptualization, design principles, and visual communication is essential to the Strategic Communications student. This class will provide you with the necessary tools that will allow you to intelligently work with visual creators and will allow you to bring your ideas to life visually. You will learn to dig deep conceptually and think differently, to see design and campaigns from a strategic, design and consumer perspective, and you will learn to visually communicate your own concepts.

You are a communicator, a storyteller. The tools that you will walk away with from this class will expand your communication skills, prepare you to work with a creative team, and provide you with the ability to add a visual dynamic to the stories you are called to tell.

Course Assignment

Textbook readings and lecture presentations

Discussions (2)

Discussions are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each discussion. Each thread must be at least 100 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to other classmates’ threads.

Campaign Project Assignments (5)

Using the project process and design elements, the student will create a campaign. The student will design one poster advertisement and discuss two additional tactics that would fit into their campaign. The project is broken into 5 phases with designated point values.

Campaign Project: Business Selection Assignment

The student will select a small business or non-profit and complete research.

Campaign Project: Brief Assignment

The student will create a creative brief, creative strategy, and begin thinking of how to create a poster advertisement. They are also to discuss two additional tactics that would fit into their campaign.

Campaign Project: Thumbnails and Roughs Assignment

The student will then create 20 thumbnails and 3 roughs for their print advertisement tactic.

Campaign Project: Composition Assignment

The student will create one comprehensive composition.

Campaign Project: Final and Portfolio Assignment

The student will upload their final advertisement and create an online portfolio. 

Type Poster Assignment

The student will create a typographical poster and a 100-word summary. 

Mood Board Assignment

The student will create a mood board which describes themself. This mood board will consist of images, texts, and/or shapes in a composition of choice.

Case Study Assignments (3)

The student will recognize and identify concepts and principles in use in campaigns and evaluates the efficacy of the design and strategy of media campaigns. The student will be given a campaign to analyze.

Quizzes (6)

Each quiz will cover the Learn material for the Modules: Weeks in which it is assigned. Each quiz will be open-book/open-notes, contains 10 multiple-choice and true/false questions, and have a 20-minute time limit.

*Course specifics are tentative and subject to change each year. For the most current information, please refer to the Course Registration Tool.

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