Readerboard Policy & Procedure
Liberty University Readerboard Policy
Overview
Liberty University owns and operates multiple full-color readerboard signs across campus. Managed by the Marketing Department, these signs are intended to promote special events and notable accomplishments connected to Liberty. Marketing reserves the right to make final decisions regarding all content.
Please note: These boards are intended exclusively for internal university use and are not available for public, sponsored, or external advertising.
Scheduling
Readerboard schedules are created weekly. To be considered for the upcoming week, all message requests must be submitted to readerboard@liberty.edu by 4:30 p.m. ET on the Monday prior to the desired run week. Late submissions may be denied unless under extenuating circumstances.
Events will not be advertised more than one month in advance.
Submission Instructions
When submitting a request, include the following:
- Event or promotion name
- Date, time, and location
- Desired run dates (Most messages run Monday–Sunday. Indicate if a longer run is needed.)
- Indicate if the event is open to the public
You will receive an email confirmation once your request is reviewed and approved or denied.
External-Facing Readerboards
(Wards Road and Route 460)
Messages on these signs must:
- Be related to Liberty University
- Promote events open to the public or noteworthy accomplishments of general interest
- Prioritize larger or seasonal events over recurring or smaller gatherings
Approved examples include:
- Ticketed events such as theatre productions, athletic games, and concerts
- Large events such as CFAW, Welcome Week, and Homecoming
- Public-facing services such as Weddings at LU and the Journey radio station
Athletic and university-sponsored events may be posted to boost public attendance. Game scores or outcomes will only be posted for events with high news value, such as playoffs or national tournaments. These must be submitted promptly due to time sensitivity.
Campus-Facing Readerboards
(Vines Center and University Boulevard)
These readerboards may display messages intended for Liberty faculty, staff, or students, as well as public-facing announcements. Internal messages follow the same submission and scheduling guidelines. Be sure to note the intended audience in your request.
North Campus Garage Readerboards
(Located at University Boulevard and Candlers Mountain Road)
These signs primarily display parking availability in the garage. They may also be used to promote events relevant to the location of the garage when space permits.
Approved examples include:
- Large events such as Commencement, Homecoming, and CFAW
- Game events such as hockey and football
When no major events are scheduled, they may be used to promote larger ticketed events such as concerts and theatre performances.
Rockwall Readerboard
(Located near the Wards Road tunnel)
This sign is primarily used to welcome visitors to Liberty University and promote general campus branding. It may feature large campuswide initiatives such as CFAW, Homecoming, Commencement, or Game Day. It is not intended for advertising or departmental promotions unless approved by the Marketing Department.
If your event aligns with this purpose, please consult your Marketing representative for approval before submitting a design request.
Contact Information
Submit all readerboard requests to readerboard@liberty.edu following the guidelines outlined above.