M.A. in Strategic Comms – Public Relations

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Master of Arts (M.A.) in Strategic Communication – Public Relations

Overview
What You Will Study
Careers
Benefits
Military

Leverage Powerful Communication Skills to Drive Change and Connect with Audiences Through Liberty’s Master’s in Public Relations

Liberty University’s Master of Arts (M.A.) in Strategic Communication – Public Relations is aimed at empowering students with effective communication skills for engaging diverse audiences, whether publicly or within organizations. Our master’s program in public relations and communications seeks to help you pursue your career goals by allowing you to explore and learn about how to analyze an organization’s current status and make informed recommendations.

This program focuses on how to craft impactful messages across various platforms, including social media, video, and traditional media, to influence hearts and minds. It emphasizes real-world applications, covering skills in assessment, writing, planning, creation, and implementation of comprehensive marketing and communications strategies.

With hands-on training, this public relations program aims to help prepare you for the practical demands of messaging and organizational goals across businesses, nonprofits, and agencies in numerous sectors. Additionally, Liberty’s experienced professors are here to help you as you embark on your journey into the field of strategic communication.

What Will You Study in Liberty University’s M.A. in Strategic Communication Public Relations?

  • Conducting a situation analysis and providing recommendations to clients
  • Dealing with organizational change
  • Planning and executing an effective public relations campaign
  • Telling stories, optimizing digital communication, and creating engaging content for social media and video
  • Writing and planning for strategic communications campaigns and initiatives

Liberty University’s Master of Arts in Strategic Communication – Public Relations covers skills that can help in leading marketing teams in working on complex outreach campaigns, merging traditional and contemporary strategies. The program involves hands-on projects to deepen understanding of core communication principles. You’ll explore marketing theories as well as develop actionable campaigns and assess their outcomes.

    Potential Careers for Master’s in Strategic Communication – Public Relations Graduates

    • Advertising and public relations specialist
    • Business marketing analyst
    • Communications analyst
    • Communications manager/director
    • Corporate communications/employee relations director
    • Media relations specialist
    • Multimedia public relations manager
    • Public relations consultant
    • Social media manager

      Benefits of Pursuing Our Online Public Relations Master’s Degree Program

      As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.

      Here’s what sets us apart:

      • Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well. Earning your online degree from a nonprofit university with this kind of recognition can help set you apart from others in your field. 
      • Online undergraduate tuition rates have been frozen for the last 10 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university. 
      • Explore skills that can help in leading marketing teams in working on complex outreach campaigns.
      • Learn from faculty who have years of professional and marketplace experience.
      • Undergo communications training that includes real-world knowledge that can be applied in the field.

      Military Benefits

      Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:

      • Active duty service members of the U.S. Armed Forces
      • Reserve/National Guard
      • Veterans/retirees
      • Spouses of service members and veterans/retirees
      • Current Department of Defense employees

      We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits: 

      • Tuition discounts – $275 per credit hour for graduate courses
      • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $625 per course)
      • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
         

       

      These rates are reflective of academic year 2024-2025. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

      33

      Credit Hours

      SACSCOC

      Class Type

      100% online, 8-week courses

      Interested in studying on campus?

      Transfer Credits

      Transfer in up to 50% of the degree total

      Next Start Date

      Jun 23, 2025

      Accreditation

      Liberty University is accredited by SACSCOC

      600+ Online Degrees

      With over 600 online degrees, we have something that will accommodate your dreams and calling.

      Backed by a brick-and-mortar campus

      Our residential campus ranked among Niche.com’s Top 5 College Campuses in America. That commitment to excellence extends to our online students as well.

      No tuition increase for 9 years

      We want to help you pursue your goals – so while tuition rates at most universities have continued to increase over the years, the majority of our rates haven’t.

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      Hear from our Graduates

      “The best part of my LU experience has been my growing faith formation through my developing educational understanding, as an aspiring school administrator.”

      Megan Schultz, EdD School Administration & Supervision

      “Liberty offers an affordable, Christ-centered education, honoring the foundations of our country. I have learned how to apply a Biblical worldview to my work in public policy while adequately knowing history and the founding documents of United States.”

      Morgan Schlesselman, Master’s in Public Policy

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