B.S. in Business Admin – Strategic Marketing Management

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Bachelor of Science (B.S.) in Business Administration and Data Analysis – Strategic Marketing Management

Overview
What You Will Study
Careers
Benefits
Military

Become an Asset to Any Company with an Online Strategic Marketing Management Bachelor’s Degree

Every business needs two things: a strong marketing plan and innovative practices and products. Liberty University’s 100% online Bachelor of Science (B.S.) in Business Administration and Data Analysis – Strategic Marketing Management degree provides training in core marketing fundamentals like competitor analysis, relationship, brand management, and digital marketing to give you the necessary skills to succeed as a strategic marketer.

With industries becoming more competitive than ever, companies need strategic marketers who understand the strategic process behind a marketing plan. Become a valuable asset to any company by earning an online Bachelor of Science in Strategic Marketing Management from Liberty University!

ACBSP-Accredited-Program-LogoAmong only 3% of business schools worldwide to receive ACBSP accreditation

What Will You Study in Our Strategic Marketing Management Online Program?

Throughout this degree program, you  can:

  • Explore how to manage a product’s brand.
  • Study analytical methods to review the success of customer acquisition and retention strategies.
  • Discover how to plan, create, and evaluate a company’s marketing strategy.

As a Christian university, we implement a biblical worldview into every aspect of our academics. Hard work, courage, and integrity define our faith, so we don’t just equip students with a degree — we Train Champions for Christ who impact the world. 

What Careers Can You Pursue as a Business Administration Major with a Marketing Management Cognate?

Through our 100% online B.S. in Business Administration – Strategic Marketing Management degree, you can excel in careers such as:

  • Advertising account executive
  • Business strategy manager
  • Marketing analyst

Highlights of Our B.S. in Marketing Management Program

As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.

Here’s what sets us apart:

  • Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well. Earning your online B.S. in Strategic Marketing Management degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
  • To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800 – 2,000 per year on textbooks!
  • The majority of tuition for undergraduate, graduate, and doctoral programs has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university. 

Military Benefits for Our Online Bachelor’s in Strategic Marketing Degree

Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:

  • Active duty service members of the U.S. Armed Forces
  • Reserve/National Guard
  • Veterans/retirees
  • Spouses of service members and veterans/retirees
  • Current Department of Defense employees

We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses.
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course).
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences).
Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
120

Credit Hours

Class Type

100% online, 8-week courses

Interested in studying on campus?

Transfer Credits

Transfer in up to 75% of the degree total

Next Start Date

Jun 23, 2025

Accreditation

ACBSP

600+ Online Degrees

With over 600 online degrees, we have something that will accommodate your dreams and calling.

Backed by a brick-and-mortar campus

Our residential campus ranked among Niche.com’s Top 5 College Campuses in America. That commitment to excellence extends to our online students as well.

No tuition increase for 9 years

We want to help you pursue your goals – so while tuition rates at most universities have continued to increase over the years, the majority of our rates haven’t.

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Hear from our Graduates

“The best part of my LU experience has been my growing faith formation through my developing educational understanding, as an aspiring school administrator.”

Megan Schultz, EdD School Administration & Supervision

“Liberty offers an affordable, Christ-centered education, honoring the foundations of our country. I have learned how to apply a Biblical worldview to my work in public policy while adequately knowing history and the founding documents of United States.”

Morgan Schlesselman, Master’s in Public Policy

“There have been so many highly qualified professors who have sown generously into my academic endeavors at Liberty that encouraged me when I felt like giving up.”

James, Master of Divinity

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