Bachelor of Science (B.S.) in Business Administration and Data Analysis – Marketing Analytics
Optimize Your Future in Marketing with Liberty University’s Online B.S. in Business Administration – Marketing Analytics Degree
Without an effective marketing plan, even the strongest products or services may fail. Businesses need the insight of marketing analytics to tell them what consumers want and how to alter the marketing strategy to create a better business plan. With the latest data-gathering technology, businesses can track consumer patterns and learn more about how to reach their target market.
Marketing analysts look into unmet needs, consumer behavior, success rates of current strategies, market predictions, and other essential business-enhancing insights. Liberty’s online BS in Business Administration and Data Analysis – Marketing Analytics degree is designed to prepare students to use analytics technology to create market research surveys, track consumer behavior, and assess market conditions to make optimal evidence-based business decisions.
Among only 3% of business schools worldwide to receive ACBSP accreditation
As a pioneer in distance learning since 1985 and a Christian university recognized for its academic quality, affordability, and accessibility, Liberty combines academic excellence with a biblical worldview. With accredited online course content, you will be equipped to guide businesses to success. Through Liberty’s 100% online Bachelor of Science in Business Administration – Marketing Analytics, you will learn in-demand skills, gain a broad business education, and further your career with practical business training.
What Will You Learn in Our Marketing Analytics Degree?
- Become an expert on how to analyze market research to make evidence-based business decisions
- Learn advanced qualitative and quantitative marketing research methods
- Learn how to design surveys to discover meaningful market insights
- Understand how to track consumer behavior through acquisition and retention methods
Marketing analytics is a vital part of business success. It plays a major role in customer acquisition, product development, and retention methods. Our 100% online degree program is designed to prepare you for a successful career in business analytics with biblical principles and Christ-like leadership.
Potential Career Options for Business Administration and Data Analysis – Marketing Analytics Degree Graduates
- Content manager
- Digital marketer
- Marketing executive
- Marketing research analyst
- Product/brand manager
Highlights of Choosing Liberty’s Online Marketing Analytics Degree
As a leader in distance education since 1985, we understand what it takes to create a flexible and affordable education for busy people. Since we have been investing in distance and online learning for decades, our experience has taught us how to streamline our degree options so you can focus on what really matters to you. While many schools offer online degrees, we believe Liberty stands out.
Here’s what sets us apart:
- We are recognized by multiple institutions for our academic quality, affordability, and accessibility. Our commitment to excellence also helped us rank in the top 10% of Niche.com’s best online schools in America. Earning your online B.S. in Marketing Analytics degree from a nonprofit university with this kind of recognition can help set you apart from others in your field.
- To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
- The majority of tuition for undergraduate, graduate, and doctoral programs has not increased in 9 years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a nonprofit university.
- You can complete our undergraduate business degree in as little as 3.5 years.
Military Benefits
Service is important to us, so whether you’re currently serving in the Armed Forces, have served, or are married to someone who serves, we’re here to serve you. Liberty’s military benefits are available to:
- Active duty service members of the U.S. Armed Forces
- Reserve/National Guard
- Veterans/retirees
- Spouses of service members and veterans/retirees
- Current Department of Defense employees
We are proud to support you in your pursuit of a flexible and affordable online education by offering you the following benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
Credit Hours
Transfer Credits
Transfer in up to 75% of the degree total
Next Start Date
Oct 21, 2024
Accreditation
ACBSP
600+ Online Degrees
With over 600 online degrees, we have something that will accommodate your dreams and calling.
Ranked in the top 10% of Niche.com’s best online schools in America
Recognized by multiple institutions for academic quality, affordability, and accessibility.
No tuition increase for 9 years
While most universities have continued to increase the cost of tuition over the years, we haven’t so that advanced education is accessible for all.
Popular Degrees
All Areas of Interest
Arts & Sciences
Aviation
Behavioral Sciences
Business
Communication & Design
Criminal Justice
Education
Engineering & Computer Science
Health Sciences
Law & Government
Music & Worship
Nursing
Religion & Seminary
Hear from our Graduates
“The best part of my LU experience has been my growing faith formation through my developing educational understanding, as an aspiring school administrator.”
Megan Schultz, EdD School Administration & Supervision
“Liberty offers an affordable, Christ-centered education, honoring the foundations of our country. I have learned how to apply a Biblical worldview to my work in public policy while adequately knowing history and the founding documents of United States.”
Morgan Schlesselman, Master’s in Public Policy
“There have been so many highly qualified professors who have sown generously into my academic endeavors at Liberty that encouraged me when I felt like giving up.”
James, Master of Divinity