Marketing Department
Engaging in creative collaboration, assisting with strategic direction, and forwarding our mission of Training Champions for Christ
As the face of the university, the Marketing Department partners with other departments as we seek to fulfill the university’s mission to Train Champions for Christ together.
While protecting the Liberty University brand, we utilize our God-given gifts and skills to inspire, create, reinvent, and promote university experiences and events. Schools and departments use our deliverables to cultivate and maintain connections with prospective and current students, alumni, parents, donors, and employees.
Marketing is the crossroads at which your vision and our skills meet, and we are excited to work alongside you in turning your idea into a strategy that will strengthen your department and represent Liberty University.
Contact
Your project coordinator will review your request and may contact you if additional information is needed. A tentative deadline will be set according to project timelines. View the Project Process.
Why You Should Work with the Marketing Department
A “University First” Approach
- Consistent representation of the LU brand, including colors and fonts
- Protection of the university’s representation and how external audiences may interpret images and messaging
- Assurance that the voice of the university supports its mission
Access to Specialized Tools and Content
- Licensed fonts
- Specialized software
- Centralized photographic images and video footage
Quality Control Through a Five-level Proofing System
- Checks for flow of information, voice, and tone
- Evaluation of grammar, mechanics, and punctuation, and reviews for any other pain points
- Review for adherence to brand, including design elements such as fonts, colors, etc.
- Verification that all links work and facts, statistics, and numbers are accurate
- Consideration of how messaging may be perceived by the general public
Consistency in Style, Grammar, and Facts
- Adherence to our internal style guide and AP format
- Conformity to spelling, grammar, and mechanical rules
- Utilization of official university resources that include confirmed statistics and facts associated with the university
Trademark and Licensing
Our Branding and Licensing Team approves pieces to protect the brand and university. The team also builds relationships with external vendors to protect the LU brand.
Marketing works closely with our internal legal department and external trademark attorneys, enabling us to view potential pitfalls of the brand and understand how to best navigate them.
Learn more about university Licensing & Branding.
Branding Resources
What Does Marketing Do?
Fulfill Project Requests
Our teams—including project coordinators, promotional writers, graphic designers, and HTML developers—create deliverables such as emails, posters, brochures, etc. to fulfill your needs. Review the kinds of products and specialties we offer.
Your department has a specific project coordinator who is your point-of-contact for all marketing questions and requests. Find your coordinator on our Marketing staff page.
Learn more about the Project Request process or request a project.
Approve Department-Created Pieces
You may design your own artwork for internal department projects. Any project that could be viewed by an external audience or has an external impact/visibility must be submitted as a Marketing Approval piece.
Marketing approvals are a quick way to ensure that these types of pieces meet university branding and style guidelines.
Learn more about the Marketing Approval process.