Letting Go of the Whizbang
By Debra Torres When it comes to your web pages, creating a journey that makes sense to your users is always the best way to go. It’s easy for us to fall into the trap of wanting to make things “shinier” by adding some “pizzazz” with puffed up words or colorful graphics that we…
Less Is More: How To Audit Your Own Site
In our last blog post, you learned about user journey. One thing that can really help your user journey and overall site is a content audit. After you audit your content, you’ll likely have fewer pages and fewer links, for easier content maintenance. Or, you may find that you are missing content and need to…
User Journey: Creating Pages Your Users Want To Visit
By Tyler McBee You’ve created your pages, set-up your navigation, added header images, and double-checked all your links. Your page is live and ready for all the world to see. But have you considered your user’s journey? User journey is simply how a user navigates to and interacts with a particular webpage or set of…
Don’t Click Here
By Diane Austin If you want your audience to find, read, and understand your web content, you need to present it in a way that makes it easy for them. That means using the right words and putting them in the right context. People come to your website to get information or to accomplish a…
4 ConfabEDU Takeaways We Can’t Implement Alone
By Jason Pope The speakers! The networking! The cake! There’s so much to love about the Confab Higher Ed content strategy conference we attended. But among my favorite things are the takeaways – those actionable tidbits that we can bring back and implement for the good of Liberty, our web users, and our websites. But…
How To Be A Content Strategy Rock Star
By Debra Torres My inbox was full, and I was having a hard time staying on task. What was wrong with me? My mind kept floating to topics like content strategy, multimedia storytelling, and accessibility. I had pages and pages of highlighted notes on my computer and a head that was completely stuffed with…
If You’re Reading This, You’re A Publisher
The moment you create content for a webpage, send an email, show up in a search engine, or use social media–you are a publisher. You become an influence in what people think about your department and the university. Though only a handful of us work on the Web Content Team, we consider every WordPress user we train as…
Write It So They Can Read It
By Diane Austin If someone asked you what reading grade level you should target when writing for a higher-ed website, what would you say? College, 12th grade, or maybe 10th? In a recent Web Content Blog post, Debra Torres wrote about the benefits of using Plain Language for the Web. She suggested writing on an 8th-grade…
Your Website: Engine or Caboose?
By Jason Pope It was my fault that I was shocked. I was meeting a new employee from another department. He had taken our web user training class, and I knew that web content would be a significant part of his new role. “Our website is our top priority,” I told him. “And your work…
Facebook Dos and Don’ts
By Meredith Boyce You probably already know that your Liberty Facebook account helps to create brand awareness and also strengthens your relationship with students, staff, and the community. But did you know that your account could also be used to help recruit/retain students and even as a ministry tool? Recruiting/Retaining Students through Facebook Facebook…
