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BS in Business Administration: Digital Marketing & Advertising

BS in Business Administration: Digital Marketing and Advertising

Residential Digital Marketing & Advertising Program

With a Bachelor of Science in Business Administration: Digital Marketing and Advertising, you will master skills in market research, digital marketing, and advertising. You will develop skills critical to understand the needs and preferences of consumers and how to attract, convert, and retain customers through digital content.

You will learn business skills pertinent to the fields of general business, accounting, finance, and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

ACBSP Accreditation

Your business degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is a specialized accreditation for business-related programs. This is in addition to Liberty University’s institutional accreditation.


Credit Hours

120 total hours

Program of Study

Business Administration: Digital Marketing and Advertising (DCP)

Admission Requirements

View Liberty’s undergraduate admissions requirements

Business Digital Marketing Courses You Could Take

  • Marketing Research (BUSI 331)
  • Digital Marketing in a Virtual World (BUSI 436)
  • Conversion and Optimization (BUSI 439)
  • Customer Retention Through Digital Marketing (BUSI 442)
  • Human Resource Management (BUSI 342)

Start Your Career in Business Administration

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