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B.S. in Business Administration & Data Analysis – Digital Marketing & Advertising

120

Credit Hours

Hands-On Experience

Complete an internship & capstone course

Transfer Credits

Transfer up to 75% of degree total to Liberty

Study Abroad

27+ Approved study abroad programs

Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

Hands-On Experience

Complete an internship & capstone course

Transfer Credits

Transfer up to 75% of degree total to Liberty

Study Abroad

27+ Approved study abroad programs

Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

Residential Digital Marketing & Advertising Program

With a Bachelor of Science in Business Administration & Data Analysis – Digital Marketing and Advertising, you will master skills in market research, digital marketing, and advertising. You will develop skills critical to understand the needs and preferences of consumers and how to attract, convert, and retain customers through digital content.

You will learn business skills pertinent to the fields of general business, accounting, finance, and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.


ACBSP accreditation logo

Your business degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is a specialized accreditation for business-related programs. This is in addition to Liberty University’s institutional accreditation.


Academics: Digital Marketing & Advertising Cognate

Credit Hours

120 Credit Hours

Program of Study

Business Administration & Data Analysis (B.S.) – Digital Marketing and Advertising

Admission Requirements

View Liberty’s undergraduate admissions requirements

Featured Digital Marketing Courses

  • Marketing Research (BUSI 331)
  • Digital Marketing in a Virtual World (BUSI 436)
  • Conversion and Optimization (BUSI 439)
  • Customer Retention Through Digital Marketing (BUSI 442)
  • Human Resource Management (BUSI 342)

Career Opportunities in Digital Marketing & Advertising

  • Financial Analysts
  • Investment Banker
  • Management Consultant
  • Loan Officer
  • Real Estate Agent/Broker
  • Securities Analyst
  • Entrepreneur
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