B.S. in Business Administration & Data Analysis- Strategic Marketing Management
Find Your Passion With the Residential Strategic Marketing Management Program
Liberty University’s Bachelor of Science in Business Administration & Data Analysis- Strategic Marketing Management program will teach you how to conduct market research and understand data to make informed decisions in your career. With the Strategic Marketing Management cognate, you’ll gain the skills needed to develop and execute marketing strategies with an organization’s goals and objectives in mind.
In this degree, you’ll discover the importance of brand management and take classes on how to create and maintain brand identity, image, value, and equity. Also, you will learn to build and manage customer relationships through in-class instruction and campaigns.
Effective communication and presentation skills are essential for marketing professionals. With this degree, you’ll acquire communication strategies with clients, analyze competitors in a market, and develop strategies to gain competitive knowledge.
Here at Liberty, you’ll learn from professors who have experience in the marketing field, a master’s degree or higher in marketing and business, and a solid Christian faith. Attend classes in our state-of-the-art facility and build a strong foundation for a future in strategic marketing management.
Academics: Strategic Marketing Management Cognate
120 Credit Hours
Program of Study
View Liberty’s undergraduate admissions requirements
Featured Business Courses
- Marketing Research (BUSI 331)
- Consumer Behavior (BUSI 332)
- Promotion Strategy (BUSI 430)
- Marketing Brand Management (BUSI 438)
Career Opportunities in Strategic Marketing Management
- Marketing Manager
- Brand Manager
- Chief Marketing Officer
- Event Marketing Manager
- Customer Relationship Manager
- Social Media Manager