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Making Academic Pages Great For The Web

Did you know that your web content has the power to invite, inspire, and engage your page visitors? And yet content can also exclude, bore, or frustrate them. That’s because (even on the web) how we say something is just as important as what we say. And finding out how to say it specifically for your web audience can be a little tricky.

That’s why the Web Content Team, in conjunction with the Provost’s Office, will be working with all academic schools and departments on voice and tone updates starting in December.

We’ve been busily researching, testing, and formulating plans for improving our website’s effectiveness and success. With these upcoming improvements, your academic department will enjoy:

  • Consistent voice and tone
  • User-centered copy
  • Strategic keyword placement for better search results
  • Streamlined content

We’ll be gradually making our way through all academic content, keeping you informed as we go. We’ll let you know when we are ready to begin with your department. Then, you can expect the text on your pages to begin to reflect the voice and tone of the university.

Here’s what you can do in the meantime to be ready:

  1. Make sure all your web content is accurate and up to date
  2. Use spellcheck on your pages and fix all broken links
  3. Delete redundant or unneeded content, as well as unused files from your File Manager


We’ll be in touch,

—Web Content Team

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